6. Share Pair: How are you using social media? Why? Photo by Franie
7. A Snapshot: How Nonprofits Are Using Social Media A few principles and a couple of stories ….
8. Understand the Difference Traditional Media Social Media Brand in control One way / Delivering a message Repeating the message Focused on the brand Educating Organization creates content Audience in control Two way / Being a part of a conversation Adapting the message/ beta Focused on the audience / Adding value Influencing, involving User created content / Co-creation Source: Slide 10 from "What's Next In Media?" by Neil Perkin
11. Community Building & Social Networking GenerateBuzz ShareStory Engage Listen Social Media: Strategy Blocks Crawl ………..……Walk …….…….. Run ……..…………….Flyl Source: WeAreMedia
12. Listening Comes First: The Red Cross First project was a listening project over three years ago People were talking and they needed to listen At first, felt like going to war, but changed internal perception of social media
13. Listen: Monitor, Compile, Distribute I took an American Red Cross class I thought was less than satisfactory. […] The local chapter director. called me to talk about it honestly. They care about me and they’re willing to go the extra mile. I am now significantly more likely to take another class than I was before.” - Blogger
31. Thank You! Beth’s Bloghttp://beth.typepad.com Have a social media question?Want to set up a coaching? bkanter@packard.org
Editor's Notes
http://www.flickr.com/photos/mikebaird/3298842872/Thank so much. I’m very honored to be here. I’m going to share a very quick snapshot of how nonprofits are using social media – selected nonprofits working in the areas related to programs here at the Foundation, including a few grantees.
