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Asia Charity Services - Social Media 2012

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Presentation outlining 6 simple steps for a charity or NGO to grow their audience on Social Media.

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Asia Charity Services - Social Media 2012

  1. 1. ACS: How do you expand your audience on social media? Presentation by ali bullock Co-founder animals in photos Global Social Media Manager CX
  2. 2. Co-founder of animals in photos, lead photographer Digital & Social media Marketing manager CX
  3. 3. Let’s talk social strategy
  4. 4. Social media is about people.It’s about projecting a point at which you stand. A belief.A hope. A new transparency.
  5. 5. Want to succeed in social media? Welcome to the “power of the crowd.”(Or go with puppies. They work pretty well…)
  6. 6. 6 steps to expand your audience1. Set your objectives2. Choose your platforms3. Talk to your audience4. Monitor the conversation5. The power of people6. ROI Talk to your audience
  7. 7. 1. Let’s start our social media strategy with a blank page.
  8. 8. Education & amplification = ?Donations = ?Sales = ?Campaign / Cause = ?
  9. 9. 2. Choose your platforms “Facebook is about to top 1 “Hello Mum!” billion people!”“Your employeesshould have alinkedin page” “Twitter has over 200 million users…”There is a lot of social media out there – Where do you start?
  10. 10. Education & amplification = Twitter, facebook, emailDonations = Set up a paypal donation page and link to it!Sales = Set up an online store (such as big cartel or shopify)Campaign / Cause = Work on a change.org pageChances are we will need all of these channels in some form
  11. 11. 3. Engage your supportersThank and respond to every post, tweet or message sent to youGive them the happy stories as well as the sad onesAsk questions of your audienceRespond to people both negative and positiveNever argue with peopleTreat social media presence just like a cocktail parity or a rally
  12. 12. 4. Monitoring the conversation: Tweetdeck 1. Your own brand terms or cause. Easy ones to respond to and thank people for a mention or share 2. @ replies – These are messages aimed at you and so they need a response 3. Key online influencers: A way to gain followers 4. Search for volunteers and opportunities to connect with people
  13. 13. 5. Social media is the power of the peopleThank and respond to every post, tweet or message sent to youListen to the conversation and help guide the flowEmpower your audienceGive them easy tasks and winsUpdate people as often as you canShare positive news stories about your supporters
  14. 14. 6. ROI & social media: No cost to run this campaign as an NGOThis photo enabled the charity to buy the land and restore it
  15. 15. The fight is hard, but the battle can be won. And you will win.
  16. 16. And finally, beg, borrow or steal a really good photographer Until Every Rescue Finds a Home. ali bullock | animalsinphotos.com

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