Twitter Strategies (LISMBC)


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A one hour webinar for the Long Island Social Media Boot Camp on Twitter strategies.

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  • Use synagogue examples Also a good way to show differing voice Sixth and I vs. a temple in Chicago At the end Great to have a slide with a few different follow up resources Books, articles, Reminder that there will be resources in dirah Teaser for the next webinar we will do
  • This is a list of all the elements to hit The Best way to introduce all these elements is to just show twitter Can we do a live feed? – then we can just click through and point things out
  • Twitter Strategies (LISMBC)

    1. 1. TWITTER STRATEGIES FOR JEWISH ORGANIZATIONS Presented by Lisa Colton, Darim Online
    2. 2. <ul><li>Social Media Basics </li></ul><ul><li>Review of Twitter Basics </li></ul><ul><li>5 Stages of Participation </li></ul><ul><ul><li>Listening </li></ul></ul><ul><ul><li>Engaging </li></ul></ul><ul><ul><li>Social Content </li></ul></ul><ul><ul><li>Generate Buzz </li></ul></ul><ul><ul><li>Community Building </li></ul></ul><ul><li>Discussion and Q&A </li></ul>AGENDA
    3. 3. <ul><li>Participatory : It blurs the line between producer and consumer, media and audience. </li></ul><ul><li>Open and Democratic: It encourages voting, comments and the sharing of information. For this reason it is seen as authentic and trustworthy . </li></ul><ul><li>Conversational: Two (or more) way conversation rather than one-directional broadcast. Is personal, specific, and engaging. </li></ul><ul><li>Communal: Supports formation, growth and strength of communities around a particular shared interest. </li></ul><ul><li>Connected: Thrives on being connected , making use of links to other sites, resources and people, rather than being territorial and proprietary. </li></ul>Characteristics of Social Media
    4. 4. <ul><li>A Tool Can Be A Game Changer </li></ul>Traditional Media Brand in control One way / Deliver msg Repeat message Focused on the brand Educating Org creates content Social Media Audience in control Two way / Conversation Adapt the message Focused on the audience Influencing, Involving User and co-created content How are you adapting?
    5. 5. @username - mention someone, give credit, reply, call out RT - retweet DM -- direct message (private) #topic - “hashtag” to aggregate a conversation Review of Twitter Basics
    6. 7. <ul><li>HOW TO LISTEN </li></ul>Keywords Influencers Staffing Who’s talking about you? Who’s talking about your field? What’s most important to your audience? Breadth, Depth, Reach Are you on their radar? What will they pass on? Who is listening? How do they respond? What are they learning? How do they pass on info?
    7. 8. <ul><li>Listening </li></ul><ul><li>On </li></ul><ul><li>Twitter </li></ul>
    8. 9. <ul><li>Who Do </li></ul><ul><li>You </li></ul><ul><li>Follow? </li></ul>@churchsoundguy
    9. 10. #1 Social media is continuing to evolve. Fast. ENGAGING
    10. 11. Red Cross
    11. 12. A Person, Not Just A Brand
    12. 13. <ul><ul><ul><li>Respond when: </li></ul></ul></ul><ul><ul><ul><li>- Someone has given you a compliment; </li></ul></ul></ul><ul><ul><ul><li>- Someone has a valid complaint; </li></ul></ul></ul><ul><ul><ul><li>You have something to offer; </li></ul></ul></ul><ul><ul><ul><li>- Information is incorrect. </li></ul></ul></ul>When to Respond
    13. 14. Real Life Example
    14. 15. <ul><li>Content should be newsworthy, unique, controversial, timely immediately useful and/or funny. </li></ul>Social Content is Social Capital
    15. 16. <ul><li>Authenticity buys attention </li></ul><ul><li>How can you make your brand personal? </li></ul>Social Means: Make It Human
    16. 17. <ul><li>What is BUZZ? </li></ul><ul><li>What is VIRAL? </li></ul><ul><li>Remember POST: </li></ul><ul><li>People </li></ul><ul><li>Objectives </li></ul><ul><li>Strategy </li></ul><ul><li>Technology </li></ul>Generate Buzz
    17. 18. <ul><li>Energize & and empower </li></ul><ul><li>#Tweetsgiving is walking the walk. </li></ul><ul><li>Use the relationships you’ve already built. </li></ul>Lead Up To Events or Campaigns Source: Edelman
    18. 19. Find Your Voice
    19. 20. <ul><li>Blog </li></ul><ul><li>Twitter (#beth53) </li></ul><ul><li>Facebook (Causes) </li></ul><ul><li>475 Tweets with the #beth53 </li></ul><ul><li>66 blog posts (others) </li></ul><ul><li>2047 clicks on the link </li></ul><ul><li>40% new donors </li></ul><ul><li>8 years -- guess total raised? </li></ul>Use Multiple Channels Beth Kanter is 53
    20. 21. Community Building Source: Flickr user JYRO
    21. 22. Community Building Source: Flickr user Rick Neves
    22. 23. Community Building Source: Flickr user divemasterking2000
    23. 24. H C A O S M H M T U A N G I T Y #JED21
    24. 25. LISTS
    25. 26. <ul><li>P EOPLE: Identify audience(s) </li></ul><ul><li>O BJECTIVES </li></ul><ul><ul><li>What are you goals and objectives for this audience? </li></ul></ul><ul><ul><li>What are your audience’s goals? </li></ul></ul><ul><li>What is the S TRATEGY to reach these goals? </li></ul><ul><li>Determine the specifics of the T ECHNOLOGIES you’ll use. Implement, measure, refine! </li></ul>REMEMBER: P.O.S.T.
    26. 27. Review of 5 Stages <ul><li>LISTENING </li></ul><ul><li>ENGAGING </li></ul><ul><li>USING SOCIAL CONTENT </li></ul><ul><li>GENERATING BUZZ </li></ul><ul><li>COMMUNITY BUILDING </li></ul>
    27. 28. TWEET ON!