Welcome to Social Media Session 2


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Second installment of a two-part session on integrating online into communications for smaller community-based nonprofit organizations.

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  • I asked you to do a lot of things:--have a strategy--listen--thik about who your audience is and how you want to relate to themA lot of you said you are networkers, who want to reach out to institutions that in turn reach out to grassroots folks.
  • Virtuous cycles
  • AlltopMashable for social mediaWhat do you read?“clipping services for free”I’m number 117 list of changeAlltopDo it every day. My rule: find stuff that delights you.
  • News.google.comaddictomatic.comSocialmention.comExchange System - Radhika had a good sense of her community My communityMy community of interestBlogs, news, niche news, aggregators, etc.Examples: arts community (chicago art magazine, arte yvidachicago, soleils to dos)
  • Review of termsAggregate=like excel spreadsheet / what makes a database?1.0 etc: physicists, cats, next gen is things like sunderstanding, conversation, making it smarter and elarning from usLink: have to understand what that is stillNetwork: definition is RSS: an email alternativeOnline offline—it’s not either/orLong tail… show a picture
  • Web 1.0, static webpages where people just read information.
  • Dynamic webpages and participation, broadcasting and aggregatingWEB 1, HTML (Hypertext Markup Language): Files that scripted how a webpage will look and what content will be visible… created static pages and static websites. (.html, .htm)WEB 2.0, XML (Extensible Markup Language): Files that compile form (how a page will look like) and content (information, images, stories, etc.) separately into one or multiple pages… creates dynamic content, form, websites and interfaces. (.php, .asp, .xml, .css, etc)Content is stored as data (.xml), Form is defined using style sheets (.css-cascading style sheets), Pages instruct browsers (Firefox, Internet Explorer, Safari) how to construct them for viewing (.php, .asp, etc)
  • The cards are divided into: Social Network, Collaboration, Media Content/Networking; Communication Tools, and Online Broadcast.
  • SM=$200 a year Zoomerang about the same Email programs integrate it… seems logical and you may already use one of these. Some things to think about:How FEW questions? (time) What’s the ASK?What will you use answers FOR? (who can help?) Prizes? Ray School storyHandout – who does what online….
  • Plan for 6 months plus
  • Welcome to Social Media Session 2

    1. 1. Gordon<br />Mayer<br />to Social Media<br />Part 2<br />
    2. 2. Goals today<br />Why listen, again?<br />Your strategy<br />Email, Blogging<br />Building buzz online<br />Your questions/ 1 on 1 time<br />
    3. 3. Review<br />Check your goals, audiences, messages with colleagues, supervisors<br />Look for your issue, organization out there<br />Build an iGoogle-type dashboard<br />Start reading blogs via RSS<br />
    4. 4. What was I supposed to hear?<br />
    5. 5. How do I know who to follow?<br />
    6. 6. Who’s out there?<br />
    7. 7. What the Web really is<br />
    8. 8. Couple years ago<br />
    9. 9. E-newsletter<br />
    10. 10. Website<br />
    11. 11. Last year<br />
    12. 12. Healthy Schools Campaign home page<br />
    13. 13. Healthy Schools Campaign blog<br />
    14. 14. Now<br />
    15. 15. LSNA Home-Facebook-YouTube page<br />
    16. 16.
    17. 17. Make your own list<br />Google<br />Technorati<br />Windy Citizen topics, ChicagoNow<br />Other blog searching tools<br />Alltop<br />Twitter<br />
    18. 18. Be social!<br />
    19. 19. Need to Know<br />Aggregate:all apples… and a lot of them<br />1.0, 2.0, 3.0<br />Link<br />Social Network<br />RSS<br />Online offline<br />Long tail<br />http://www.flickr.com/photos/mukluk/288925731/<br />
    20. 20. 1.0, 2.0, 3.0<br />
    21. 21.
    22. 22.
    23. 23. THESOCIAL MEDIAGAME<br />
    24. 24. Goals<br />There are no winners or losers to the Social Media Game. This game is intended to help you understand the basic mechanics of the social web as well as strategize online communicating through the Web 2.0.<br />
    25. 25. How it’s played<br />Choose from a set of 30 Social Media Cards divided into 4 categories: Collaboration, Media Content/Networking, Online Broadcast, and Communication Tools. Each card costs a certain amount of credits. <br />Your group will receive an objective card. Discuss, examine, and see how the different types of tools best achieve your objective for about 10 minutes. You have just 12 credits to spend.<br />You will receive a Situation Card that offers an Opportunity (gain credit), a Dilemma (lose credit), or a Wild Card (more credit to choose another Social Media Card or create your own Social Media Card). Re-strategize using the Situation Card. You are given only 10 more minutes.<br />Present your objective, situations and strategy on how to communicate online using social media tools to achieve your goal.<br />
    26. 26. What did you discover?<br />
    27. 27. Audience surveys<br />
    28. 28. Keeping track<br />
    29. 29. Enewsletters<br />
    30. 30. Make the plan<br />
    31. 31. Thank you!<br />Get found online!<br />Add your group to our directory at www.communitymediaworkshop.org<br />And fan us on Facebook! <br />www.facebook.com/ communitymediaworkshop<br />