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Building online community

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Building online community

  1. 1. Building Online Community Using Social Media to Get to Know Your Supporters
  2. 2. An Overview <ul><li>Best Practices </li></ul><ul><ul><li>Tried and true methods </li></ul></ul><ul><li>Nonprofit Network Builder </li></ul><ul><li>Teaching & Growing Your Community </li></ul><ul><li>User Engagement Ideas </li></ul><ul><li>The Team Approach </li></ul><ul><li>Creating a Social Media Committee </li></ul>
  3. 3. Best Practices <ul><li>Super Users </li></ul><ul><ul><li>Identify and encourage </li></ul></ul><ul><ul><li>Create and sustain </li></ul></ul><ul><li>Simple actions and regular reminders showcasing growth </li></ul><ul><li>Importance of a team </li></ul><ul><li>Take enough time to be successful </li></ul>
  4. 4. Nonprofit Network Builder <ul><li>What is a nonprofit network builder? </li></ul><ul><li>Similarity to major gifts fundraising </li></ul><ul><li>Cultivating a fan-base </li></ul><ul><ul><li>A body of people acting like one person </li></ul></ul><ul><li>Types of conversation </li></ul><ul><ul><li>Facebook & Twitter: small talk or a networking event </li></ul></ul><ul><ul><li>Blogging: grabbing a cup of coffee or lunch </li></ul></ul>
  5. 5. Teaching & Growing Your Community <ul><li>User Engagement </li></ul><ul><ul><li>Teach your community how to engage with you </li></ul></ul><ul><ul><li>Intentionally engage with them asking them specifically how you’d like them to respond </li></ul></ul><ul><li>Simple Techniques </li></ul><ul><ul><li>Post a follow-up comment to someone who reads your post & send them a thank you email </li></ul></ul><ul><ul><li>Post a question and then follow it up with an email to your “Super Users” asking them to start the conversation </li></ul></ul><ul><li>Repetition & Consistency </li></ul><ul><ul><li>Run a campaign regularly (every 6 to 12 months) </li></ul></ul>
  6. 6. User Engagement Ideas <ul><li>Say Something- Have An Opinion </li></ul><ul><li>Ask Questions </li></ul><ul><li>Interview Industry Experts </li></ul><ul><li>Have Polls </li></ul><ul><li>Feature Your Readers, Donors, Volunteers </li></ul><ul><li>Guest Posts </li></ul><ul><li>Themed Posts </li></ul>
  7. 7. The Team Approach <ul><li>Strength in Numbers </li></ul><ul><ul><li>Brainstorming, what did you miss? </li></ul></ul><ul><ul><li>Easier to become viral </li></ul></ul><ul><li>Get Your Message Off the Ground </li></ul><ul><ul><li>Fun & excitement of getting started </li></ul></ul><ul><ul><li>Difficulty getting out your initial message </li></ul></ul><ul><ul><li>Monitor major conversation areas (i.e. Google…) </li></ul></ul><ul><li>Engages New Potential Donors </li></ul>
  8. 8. Creating a Social Media Committee <ul><li>Identify Volunteers Your Team </li></ul><ul><li>Set a Timeframe </li></ul><ul><li>Meet Together and Brainstorm </li></ul><ul><li>Create a Plan with Individual Assignments </li></ul><ul><li>Execute Your Plan </li></ul><ul><li>Review and Evaluate </li></ul><ul><li>Repeat: Execute Your Plan and Review/Evaluate </li></ul>

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