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Oxfam presentation

Oxfam presentation for the field web2.0 forum held on Thursday 7 May 2009.
Oxfam were unable to deliver at the forum, but provided this presentation for us.

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Oxfam presentation

  1. 1. <ul><li>Social networking </li></ul><ul><li>An overview </li></ul><ul><li>Jeremy Porter </li></ul>
  2. 2. What we’ll cover in 20 mins <ul><li>What they are </li></ul><ul><li>It’s all about your message </li></ul><ul><li>Getting started </li></ul><ul><li>Communicate differently </li></ul><ul><li>Building momentum </li></ul><ul><li>Staying in the game </li></ul><ul><li>The big players </li></ul><ul><li>and some final thoughts </li></ul>
  3. 3. What they are <ul><li>A place to interact and share </li></ul><ul><li>Content is user-contributed </li></ul><ul><li>People create profiles add their friends and share </li></ul>
  4. 4. What about organisations? <ul><li>It’s not just for individuals </li></ul><ul><li>The charity sector has caught on </li></ul><ul><li>The Obama campaign made it work for them </li></ul><ul><li>And so have companies </li></ul><ul><li>And others </li></ul>
  5. 5. It’s about your message <ul><li>First, what do you want to achieve? </li></ul><ul><li>Consider how you will support your message </li></ul><ul><li>How do you want people to engage with you? </li></ul><ul><li>Different networks offer different things </li></ul><ul><li>Find the tools (networks) that will help you do these things </li></ul>
  6. 6. Getting started <ul><li>It’s easier than you might think </li></ul><ul><li>You can be underway in less than a minute </li></ul><ul><li>In reality it takes a little longer – but not much </li></ul>
  7. 7. Communicate differently <ul><li>Humanise your communication </li></ul><ul><li>Don’t just sell </li></ul><ul><li>Ask the community how they want to engage – and embrace it </li></ul><ul><li>Keep it snappy </li></ul><ul><li>Commit! Incentivise involvement by updating regularly </li></ul>
  8. 8. Building momentum <ul><li>It takes time </li></ul><ul><li>But it can be done </li></ul><ul><li>Create relationships with the companies </li></ul><ul><li>Use celebrities </li></ul>
  9. 9. Staying in the game <ul><li>Offer your audience ways to get involved </li></ul><ul><li>As an advocacy tool </li></ul><ul><li>Tell them about events </li></ul><ul><li>It’s difficult to fundraise </li></ul><ul><li>Keep your eye on the game </li></ul>
  10. 10. The big players <ul><li>MySpace – where the young ones are </li></ul><ul><li>Facebook – massive user base and growing </li></ul><ul><li>Twitter – short and snappy </li></ul><ul><li>Flickr – a huge community sharing photos </li></ul><ul><li>YouTube – the biggest collection of videos online </li></ul><ul><li>And there are many, many more </li></ul>
  11. 11. Some final thoughts <ul><li>Invest in your website </li></ul><ul><li>Email marketing is still king </li></ul><ul><li>Consider blogging </li></ul><ul><li>Add social networking to your communications strategy </li></ul>
  12. 12. <ul><li>And remember – it’s about your </li></ul><ul><li>message – the tools help </li></ul>

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