SlideShare a Scribd company logo
1 of 53
Flickr  image by andy_bernay-roman The Social Media Strategy Game EPIP Chapter Leader Gathering Beth Kanter, Scholar in Residence Packard Foundation
About Me Beth Kanter, Beth’s Blog
Learning Objectives ,[object Object]
  To pick the right tools
  To identify an experiment ,[object Object]
What’s your burning question?  Share it Twitter style with someone in the room!  Re-Tweet to three others in the room Report out
Social Media Strategy Primer
My Social Media Strategy Circle of the Wise Industry Experts NP Practitioners @starfocus  @ntenhross  @daveiam @wharman  @cariegrls @brianreich @geoffliving @charleneli @armano @briansolis
#EPIP
Tools come and go, but strategy sustains …
Key Finding: There is clearly a correlation and connection between deep social media engagement and financial performance.  Report Available: http://www.engagementdb.com/
Engagement Strategy Best Practices Emphasize quality, not just quantity To scale, make social media part of everyone’s job Find your sweet spot
Non-profits using engagement best practices  are seeing success!
Community Building & Social Networking GenerateBuzz ShareStory Participate Listen Social Media:  Strategy Blocks Crawl ………..……Walk …….…….. Run ……..…………….Flyl
Share Story acticaches Tool  Selection Community Building & Social Networking GenerateBuzz Listen Participate  10hr  15hr  20hr Pick the right the tools and sites Less Time More time
A couple of examples from nonprofits…
The Red Cross Case Study:  Listening Comes First First project was a listening project over two years ago People were talking and they needed to listen At first, felt like going to war, but changed internal perception of social media
Listen:  Monitor, Compile, Distribute I took an American Red Cross class I thought was less than satisfactory. […] The local chapter director.  called me to talk about it honestly.  They care about me and they’re willing to go the extra mile. I am now significantly more likely to take another class than I was before.”  - Blogger
Listen: What’s the Value? ,[object Object]
 Improves relationships with audience and identifies influencers
 Incremental improvements for campaigns,[object Object]
http://bit.ly/HGkno 
Aggregation Strategy/Event Coverage Videos Blog Podcast Photos Tweets
Toyota coming out in support of the Hill-Terry bill that calls for substantially less aggressive fuel economy standards than the Senate bill that was passed last spring.
Empowering supporters without loosing control …
People share their wildlife sightings
Flickr  image by andy_bernay-roman The Social Media Strategy Game REMIX HISTORY
David Wilcox http://socialmedia.wikispaces.com/Social+media+game
http://internet-fundraising.wikispaces.com/
Photo by Preetam Rai
Added “Situations”  and Point System
The Keep Bucharest Clean NGO is launching a campaign to educate people to keep the city clean. They want to keep people from spitting, throwing trash, or not cleaning up after their dogs. They want to incorporate a social media strategy to raise awareness and spread the word.
Social Media Strategy Simulation Game Social Media and Nonprofits:  Social Media Starter Kit
You are the strategy team for a national environmental organization with a large membership base.   The organization needs to work in collaboration with six other environmental organization on a coordinated  strategy earth worm sustainability. The network needs to increase outreach and retention of younger members, develop a global advocacy strategy to protect earth worms, and needs to sell earth worm kid kits  and t-shirts to generate revenue.  Your organization has used social media strategies for other campaigns, but your partner organizations are just beginning to think about social media strategies.       How to Play the Game
The Newest EPIP Chapter needs your help! This chapter needs to recruit and engage more members for chapter meetings and programs.   The chapter leaders want to incorporate a social media strategy to find members, get them attend and participate in meetings, and volunteer.  The chapter is located in a state with a large geographic area and some members won’t be able to attend meetings face-to-face.
1.   Use the people cards to identify audience
Community Building & Social Networking GenerateBuzz ShareContent Participate Listen 3.  Review Strategy Blocks
4. Pick Your Tools:  You Only Get Ten Points!
5.  Real Life Happens, Revise
Identify Audience  Review the Tactical Approaches  Pick Tools – 10 Points  Life happens, revise your strategy   Group Report: Strategy Full Group Reflection
Report Out ,[object Object]

More Related Content

What's hot

Jo sabin preso
Jo sabin presoJo sabin preso
Jo sabin preso
Jo Sabin
 
Measurement Is Not Counting
Measurement Is Not CountingMeasurement Is Not Counting
Measurement Is Not Counting
Beth Kanter
 

What's hot (20)

CPMA Presentation
CPMA PresentationCPMA Presentation
CPMA Presentation
 
How Meeting and Event Planners Can Use Social Media
How Meeting and Event Planners Can Use Social MediaHow Meeting and Event Planners Can Use Social Media
How Meeting and Event Planners Can Use Social Media
 
Social media 101
Social media 101Social media 101
Social media 101
 
The People Channel: Using Social Media to Convert PBS Viewers into Members
The People Channel: Using Social Media to Convert PBS Viewers into MembersThe People Channel: Using Social Media to Convert PBS Viewers into Members
The People Channel: Using Social Media to Convert PBS Viewers into Members
 
Jo sabin preso
Jo sabin presoJo sabin preso
Jo sabin preso
 
My Charity Connect: Netchange Week
My Charity Connect:  Netchange WeekMy Charity Connect:  Netchange Week
My Charity Connect: Netchange Week
 
CWA #Youth2014 Social Media Session Handout
CWA #Youth2014 Social Media Session HandoutCWA #Youth2014 Social Media Session Handout
CWA #Youth2014 Social Media Session Handout
 
Social Media Strategy for Nonprofits
Social Media Strategy for NonprofitsSocial Media Strategy for Nonprofits
Social Media Strategy for Nonprofits
 
We4 slideshare
We4 slideshareWe4 slideshare
We4 slideshare
 
How to Run a Successful Social Campaign for Your Law Firm
How to Run a Successful Social Campaign for Your Law Firm How to Run a Successful Social Campaign for Your Law Firm
How to Run a Successful Social Campaign for Your Law Firm
 
No, I cannot create a social media strategy for you!
No, I cannot create a social media strategy for you!No, I cannot create a social media strategy for you!
No, I cannot create a social media strategy for you!
 
Socialmedia workshop-v1
Socialmedia workshop-v1Socialmedia workshop-v1
Socialmedia workshop-v1
 
Social Media that Works (+ the History of Media from Sumeria through Today in...
Social Media that Works (+ the History of Media from Sumeria through Today in...Social Media that Works (+ the History of Media from Sumeria through Today in...
Social Media that Works (+ the History of Media from Sumeria through Today in...
 
Five Ways to Drive Business Using Social Media (Instantly)
Five Ways to Drive Business Using Social Media (Instantly)Five Ways to Drive Business Using Social Media (Instantly)
Five Ways to Drive Business Using Social Media (Instantly)
 
Measurement Is Not Counting
Measurement Is Not CountingMeasurement Is Not Counting
Measurement Is Not Counting
 
Crowdsourcing
CrowdsourcingCrowdsourcing
Crowdsourcing
 
How Nonprofit Organizations Can Stand Out From The Crowd: Social Media Tips f...
How Nonprofit Organizations Can Stand Out From The Crowd: Social Media Tips f...How Nonprofit Organizations Can Stand Out From The Crowd: Social Media Tips f...
How Nonprofit Organizations Can Stand Out From The Crowd: Social Media Tips f...
 
Social Media Directions White Paper Oct21.Doc
Social Media Directions White Paper Oct21.DocSocial Media Directions White Paper Oct21.Doc
Social Media Directions White Paper Oct21.Doc
 
Compasspoint
CompasspointCompasspoint
Compasspoint
 
Unifying PR and Social Media
Unifying PR and Social MediaUnifying PR and Social Media
Unifying PR and Social Media
 

Viewers also liked

La telefonía celular
La telefonía celularLa telefonía celular
La telefonía celular
valemurgasc
 
Slideshare
SlideshareSlideshare
Slideshare
matjg97
 
CDDSCI Local Life April 2015 Digital Edition
CDDSCI Local Life April 2015 Digital EditionCDDSCI Local Life April 2015 Digital Edition
CDDSCI Local Life April 2015 Digital Edition
Stephen Bennett-Troake
 
Mtp m4 portafolio actividad integradora
Mtp m4 portafolio actividad integradoraMtp m4 portafolio actividad integradora
Mtp m4 portafolio actividad integradora
maurotovar
 
Olmos ortiz cesar alberto
Olmos ortiz cesar albertoOlmos ortiz cesar alberto
Olmos ortiz cesar alberto
cesaralberto207
 

Viewers also liked (17)

La telefonía celular
La telefonía celularLa telefonía celular
La telefonía celular
 
Diapositiva
DiapositivaDiapositiva
Diapositiva
 
Panodic
PanodicPanodic
Panodic
 
AFL7020 (Θεωρία): Διδακτική των δεξιοτήτων κατανόησης
AFL7020 (Θεωρία): Διδακτική των δεξιοτήτων κατανόησηςAFL7020 (Θεωρία): Διδακτική των δεξιοτήτων κατανόησης
AFL7020 (Θεωρία): Διδακτική των δεξιοτήτων κατανόησης
 
Slideshare
SlideshareSlideshare
Slideshare
 
Test 2
Test 2Test 2
Test 2
 
+
++
+
 
CDDSCI Local Life April 2015 Digital Edition
CDDSCI Local Life April 2015 Digital EditionCDDSCI Local Life April 2015 Digital Edition
CDDSCI Local Life April 2015 Digital Edition
 
Tic fivhas
Tic fivhasTic fivhas
Tic fivhas
 
Mtp m4 portafolio actividad integradora
Mtp m4 portafolio actividad integradoraMtp m4 portafolio actividad integradora
Mtp m4 portafolio actividad integradora
 
2
22
2
 
Gos burgundy
Gos burgundyGos burgundy
Gos burgundy
 
Olmos ortiz cesar alberto
Olmos ortiz cesar albertoOlmos ortiz cesar alberto
Olmos ortiz cesar alberto
 
TRI-CITIES THUNDER WOMEN'S FOOTBALL LIVE
TRI-CITIES THUNDER WOMEN'S FOOTBALL LIVETRI-CITIES THUNDER WOMEN'S FOOTBALL LIVE
TRI-CITIES THUNDER WOMEN'S FOOTBALL LIVE
 
Next Latest Thing
Next Latest ThingNext Latest Thing
Next Latest Thing
 
O futuro de masso
O futuro de massoO futuro de masso
O futuro de masso
 
Tema 6 aindus.espa.naactuali
Tema 6 aindus.espa.naactualiTema 6 aindus.espa.naactuali
Tema 6 aindus.espa.naactuali
 

Similar to EPIP Slides

Social Media Explained
Social Media ExplainedSocial Media Explained
Social Media Explained
Beth Kanter
 
Workshop, Santa Cruz
Workshop, Santa CruzWorkshop, Santa Cruz
Workshop, Santa Cruz
Beth Kanter
 
Social Media Strategy Game Workshop Final
Social Media Strategy Game Workshop FinalSocial Media Strategy Game Workshop Final
Social Media Strategy Game Workshop Final
Beth Kanter
 
Leveraging Social Media: Becoming A Networked Arts Organization
Leveraging Social Media: Becoming A Networked Arts OrganizationLeveraging Social Media: Becoming A Networked Arts Organization
Leveraging Social Media: Becoming A Networked Arts Organization
Beth Kanter
 
Measuring the Networked Nonprofit
Measuring the Networked NonprofitMeasuring the Networked Nonprofit
Measuring the Networked Nonprofit
Beth Kanter
 
Watech4good Summit
Watech4good SummitWatech4good Summit
Watech4good Summit
Beth Kanter
 
Social Media Master Class
Social Media Master ClassSocial Media Master Class
Social Media Master Class
Beth Kanter
 
Digital Strategies for Orchestras - Seminar
Digital Strategies for Orchestras - SeminarDigital Strategies for Orchestras - Seminar
Digital Strategies for Orchestras - Seminar
Beth Kanter
 

Similar to EPIP Slides (20)

Social Media Game: Washington DC
Social Media Game: Washington DCSocial Media Game: Washington DC
Social Media Game: Washington DC
 
SLSAE - Social Media Strategy - Wrap-up 06-15-10
SLSAE - Social Media Strategy - Wrap-up 06-15-10SLSAE - Social Media Strategy - Wrap-up 06-15-10
SLSAE - Social Media Strategy - Wrap-up 06-15-10
 
Introduction to Social Media for Nonprofits
Introduction to Social Media for NonprofitsIntroduction to Social Media for Nonprofits
Introduction to Social Media for Nonprofits
 
Slides cen
Slides cenSlides cen
Slides cen
 
Social Media Explained
Social Media ExplainedSocial Media Explained
Social Media Explained
 
Workshop, Santa Cruz
Workshop, Santa CruzWorkshop, Santa Cruz
Workshop, Santa Cruz
 
Jeremiah_Owyang_Amplify_presentation
Jeremiah_Owyang_Amplify_presentationJeremiah_Owyang_Amplify_presentation
Jeremiah_Owyang_Amplify_presentation
 
Social Media Strategy Game Workshop Final
Social Media Strategy Game Workshop FinalSocial Media Strategy Game Workshop Final
Social Media Strategy Game Workshop Final
 
What do political parties need to know about digital in 2016?
What do political parties need to know about digital in 2016?What do political parties need to know about digital in 2016?
What do political parties need to know about digital in 2016?
 
ISBSM #1 - 12 Tips for Social Media Success
ISBSM #1 - 12 Tips for Social Media SuccessISBSM #1 - 12 Tips for Social Media Success
ISBSM #1 - 12 Tips for Social Media Success
 
Leveraging Social Media: Becoming A Networked Arts Organization
Leveraging Social Media: Becoming A Networked Arts OrganizationLeveraging Social Media: Becoming A Networked Arts Organization
Leveraging Social Media: Becoming A Networked Arts Organization
 
Measuring the Networked Nonprofit
Measuring the Networked NonprofitMeasuring the Networked Nonprofit
Measuring the Networked Nonprofit
 
Watech4good Summit
Watech4good SummitWatech4good Summit
Watech4good Summit
 
Social Media Master Class
Social Media Master ClassSocial Media Master Class
Social Media Master Class
 
Mobilizing Communities in a Connected Age
Mobilizing Communities in a Connected AgeMobilizing Communities in a Connected Age
Mobilizing Communities in a Connected Age
 
Compasspoint: Silicon Valley Peninsula Nonprofit Forum
Compasspoint:  Silicon Valley Peninsula Nonprofit ForumCompasspoint:  Silicon Valley Peninsula Nonprofit Forum
Compasspoint: Silicon Valley Peninsula Nonprofit Forum
 
Digital Strategies for Orchestras - Seminar
Digital Strategies for Orchestras - SeminarDigital Strategies for Orchestras - Seminar
Digital Strategies for Orchestras - Seminar
 
Strategy Before Tactics
Strategy Before TacticsStrategy Before Tactics
Strategy Before Tactics
 
PopTech Slides
PopTech SlidesPopTech Slides
PopTech Slides
 
Social Media Strategies - social3i - August 2010
Social Media Strategies - social3i - August 2010Social Media Strategies - social3i - August 2010
Social Media Strategies - social3i - August 2010
 

More from Beth Kanter

Combating Distraction and Enhancing Productivity: Technology Wellness in the ...
Combating Distraction and Enhancing Productivity: Technology Wellness in the ...Combating Distraction and Enhancing Productivity: Technology Wellness in the ...
Combating Distraction and Enhancing Productivity: Technology Wellness in the ...
Beth Kanter
 
IFC Master Class: Fundraiser Burnout
IFC Master Class: Fundraiser BurnoutIFC Master Class: Fundraiser Burnout
IFC Master Class: Fundraiser Burnout
Beth Kanter
 
Happy Healthy Nonprofit Workshop
Happy Healthy Nonprofit WorkshopHappy Healthy Nonprofit Workshop
Happy Healthy Nonprofit Workshop
Beth Kanter
 
Workshop at Helsinki University: Social Media and NGOS
Workshop at Helsinki University: Social Media and NGOSWorkshop at Helsinki University: Social Media and NGOS
Workshop at Helsinki University: Social Media and NGOS
Beth Kanter
 
Workshop for US Embassy Finland - Finnish- American Societies
Workshop for US Embassy Finland - Finnish- American Societies Workshop for US Embassy Finland - Finnish- American Societies
Workshop for US Embassy Finland - Finnish- American Societies
Beth Kanter
 
Fulbright Finland Staff Workshop
Fulbright Finland Staff WorkshopFulbright Finland Staff Workshop
Fulbright Finland Staff Workshop
Beth Kanter
 
Happy Healthy Nonprofit Workshop
Happy Healthy Nonprofit WorkshopHappy Healthy Nonprofit Workshop
Happy Healthy Nonprofit Workshop
Beth Kanter
 

More from Beth Kanter (20)

Nonprofits and the Age of Automation: Bots, AI, and Struggle for Humanity
Nonprofits and the Age of Automation: Bots, AI, and Struggle for HumanityNonprofits and the Age of Automation: Bots, AI, and Struggle for Humanity
Nonprofits and the Age of Automation: Bots, AI, and Struggle for Humanity
 
FireSpring Webinar - Happy Healthy Fundraiser
FireSpring Webinar - Happy Healthy FundraiserFireSpring Webinar - Happy Healthy Fundraiser
FireSpring Webinar - Happy Healthy Fundraiser
 
Combating Distraction and Enhancing Productivity: Technology Wellness in the ...
Combating Distraction and Enhancing Productivity: Technology Wellness in the ...Combating Distraction and Enhancing Productivity: Technology Wellness in the ...
Combating Distraction and Enhancing Productivity: Technology Wellness in the ...
 
Happy Healthy Nonprofit: Strategies for Impact without Burnout
Happy Healthy Nonprofit:  Strategies for Impact without BurnoutHappy Healthy Nonprofit:  Strategies for Impact without Burnout
Happy Healthy Nonprofit: Strategies for Impact without Burnout
 
Creating the Ideal Workplace Culture
Creating the Ideal Workplace CultureCreating the Ideal Workplace Culture
Creating the Ideal Workplace Culture
 
New Hampshire Nonprofits
New Hampshire NonprofitsNew Hampshire Nonprofits
New Hampshire Nonprofits
 
Avoiding Nonprofit Collaborative Overload
Avoiding Nonprofit Collaborative OverloadAvoiding Nonprofit Collaborative Overload
Avoiding Nonprofit Collaborative Overload
 
Nonprofit Day 2017 - Keynote
Nonprofit Day 2017 - KeynoteNonprofit Day 2017 - Keynote
Nonprofit Day 2017 - Keynote
 
Forefront Conference Keynote
Forefront Conference KeynoteForefront Conference Keynote
Forefront Conference Keynote
 
IFC Master Class: Fundraiser Burnout
IFC Master Class: Fundraiser BurnoutIFC Master Class: Fundraiser Burnout
IFC Master Class: Fundraiser Burnout
 
Happy Healthy Nonprofit Workshop
Happy Healthy Nonprofit WorkshopHappy Healthy Nonprofit Workshop
Happy Healthy Nonprofit Workshop
 
Running Effective Virtual Meetings: Tools & Techniques for Engagement
Running Effective Virtual Meetings:  Tools & Techniques for EngagementRunning Effective Virtual Meetings:  Tools & Techniques for Engagement
Running Effective Virtual Meetings: Tools & Techniques for Engagement
 
Happy Healthy Nonprofit Workshop
Happy Healthy Nonprofit WorkshopHappy Healthy Nonprofit Workshop
Happy Healthy Nonprofit Workshop
 
Mini-Workshop
Mini-WorkshopMini-Workshop
Mini-Workshop
 
The Happy Healthy Fundraiser
The Happy Healthy FundraiserThe Happy Healthy Fundraiser
The Happy Healthy Fundraiser
 
Creating Resilient Nonprofit Staff from the Inside/Out
Creating Resilient Nonprofit Staff from the Inside/OutCreating Resilient Nonprofit Staff from the Inside/Out
Creating Resilient Nonprofit Staff from the Inside/Out
 
Workshop at Helsinki University: Social Media and NGOS
Workshop at Helsinki University: Social Media and NGOSWorkshop at Helsinki University: Social Media and NGOS
Workshop at Helsinki University: Social Media and NGOS
 
Workshop for US Embassy Finland - Finnish- American Societies
Workshop for US Embassy Finland - Finnish- American Societies Workshop for US Embassy Finland - Finnish- American Societies
Workshop for US Embassy Finland - Finnish- American Societies
 
Fulbright Finland Staff Workshop
Fulbright Finland Staff WorkshopFulbright Finland Staff Workshop
Fulbright Finland Staff Workshop
 
Happy Healthy Nonprofit Workshop
Happy Healthy Nonprofit WorkshopHappy Healthy Nonprofit Workshop
Happy Healthy Nonprofit Workshop
 

Recently uploaded

Ghansoli Escorts Services 09167354423 Ghansoli Call Girls,Call Girls In Ghan...
Ghansoli Escorts Services 09167354423  Ghansoli Call Girls,Call Girls In Ghan...Ghansoli Escorts Services 09167354423  Ghansoli Call Girls,Call Girls In Ghan...
Ghansoli Escorts Services 09167354423 Ghansoli Call Girls,Call Girls In Ghan...
Priya Reddy
 
Dubai Call girls Service 0524076003 Call girls in Dubai
Dubai Call girls Service 0524076003 Call girls in DubaiDubai Call girls Service 0524076003 Call girls in Dubai
Dubai Call girls Service 0524076003 Call girls in Dubai
Monica Sydney
 
Just Call Vip call girls Palghar Escorts ☎️8617370543 Two shot with one girl ...
Just Call Vip call girls Palghar Escorts ☎️8617370543 Two shot with one girl ...Just Call Vip call girls Palghar Escorts ☎️8617370543 Two shot with one girl ...
Just Call Vip call girls Palghar Escorts ☎️8617370543 Two shot with one girl ...
Nitya salvi
 

Recently uploaded (20)

Call Girls Bijnor Just Call 8617370543 Top Class Call Girl Service Available
Call Girls Bijnor  Just Call 8617370543 Top Class Call Girl Service AvailableCall Girls Bijnor  Just Call 8617370543 Top Class Call Girl Service Available
Call Girls Bijnor Just Call 8617370543 Top Class Call Girl Service Available
 
Deira Call girls 0507330913 Call girls in Deira
Deira Call girls 0507330913 Call girls in DeiraDeira Call girls 0507330913 Call girls in Deira
Deira Call girls 0507330913 Call girls in Deira
 
Gonda Nitya salvi 8617370543 VIP model college girls ...
Gonda Nitya salvi 8617370543 VIP model college girls ...Gonda Nitya salvi 8617370543 VIP model college girls ...
Gonda Nitya salvi 8617370543 VIP model college girls ...
 
Ghansoli Escorts Services 09167354423 Ghansoli Call Girls,Call Girls In Ghan...
Ghansoli Escorts Services 09167354423  Ghansoli Call Girls,Call Girls In Ghan...Ghansoli Escorts Services 09167354423  Ghansoli Call Girls,Call Girls In Ghan...
Ghansoli Escorts Services 09167354423 Ghansoli Call Girls,Call Girls In Ghan...
 
Call girls Service Berhampur - 9332606886 Our call girls are sure to provide ...
Call girls Service Berhampur - 9332606886 Our call girls are sure to provide ...Call girls Service Berhampur - 9332606886 Our call girls are sure to provide ...
Call girls Service Berhampur - 9332606886 Our call girls are sure to provide ...
 
Foreigner Call Girls Mahim WhatsApp +91-9833363713, Full Night Service
Foreigner Call Girls Mahim WhatsApp +91-9833363713, Full Night ServiceForeigner Call Girls Mahim WhatsApp +91-9833363713, Full Night Service
Foreigner Call Girls Mahim WhatsApp +91-9833363713, Full Night Service
 
Deira Call girl 0506129535 Independent Call girl in Deira
Deira Call girl 0506129535  Independent Call girl in DeiraDeira Call girl 0506129535  Independent Call girl in Deira
Deira Call girl 0506129535 Independent Call girl in Deira
 
Call Girls Rajnandgaon / 9332606886 Genuine Call girls with real Photos and N...
Call Girls Rajnandgaon / 9332606886 Genuine Call girls with real Photos and N...Call Girls Rajnandgaon / 9332606886 Genuine Call girls with real Photos and N...
Call Girls Rajnandgaon / 9332606886 Genuine Call girls with real Photos and N...
 
Bhubaneswar🌹Patia ❤CALL GIRLS 9777949614 💟 CALL GIRLS IN bhubaneswar ESCORT S...
Bhubaneswar🌹Patia ❤CALL GIRLS 9777949614 💟 CALL GIRLS IN bhubaneswar ESCORT S...Bhubaneswar🌹Patia ❤CALL GIRLS 9777949614 💟 CALL GIRLS IN bhubaneswar ESCORT S...
Bhubaneswar🌹Patia ❤CALL GIRLS 9777949614 💟 CALL GIRLS IN bhubaneswar ESCORT S...
 
Turbhe Female Escorts 09167354423 Turbhe Escorts,Call Girls In Turbhe
Turbhe Female Escorts 09167354423  Turbhe Escorts,Call Girls In TurbheTurbhe Female Escorts 09167354423  Turbhe Escorts,Call Girls In Turbhe
Turbhe Female Escorts 09167354423 Turbhe Escorts,Call Girls In Turbhe
 
Codes and conventions of film magazines.pptx
Codes and conventions of film magazines.pptxCodes and conventions of film magazines.pptx
Codes and conventions of film magazines.pptx
 
Hire 💕 8617370543 Mirzapur Call Girls Service Call Girls Agency
Hire 💕 8617370543 Mirzapur Call Girls Service Call Girls AgencyHire 💕 8617370543 Mirzapur Call Girls Service Call Girls Agency
Hire 💕 8617370543 Mirzapur Call Girls Service Call Girls Agency
 
Dubai Call girls Service 0524076003 Call girls in Dubai
Dubai Call girls Service 0524076003 Call girls in DubaiDubai Call girls Service 0524076003 Call girls in Dubai
Dubai Call girls Service 0524076003 Call girls in Dubai
 
Hire 💕 8617370543 Kushinagar Call Girls Service Call Girls Agency
Hire 💕 8617370543 Kushinagar Call Girls Service Call Girls AgencyHire 💕 8617370543 Kushinagar Call Girls Service Call Girls Agency
Hire 💕 8617370543 Kushinagar Call Girls Service Call Girls Agency
 
Deira Call girls Service 0507330913 Call girls in Deira
Deira Call girls Service 0507330913  Call girls in DeiraDeira Call girls Service 0507330913  Call girls in Deira
Deira Call girls Service 0507330913 Call girls in Deira
 
Bhubaneswar🌹Call Girls Kalpana Mesuem ❤Komal 9777949614 💟 Full Trusted CALL ...
Bhubaneswar🌹Call Girls Kalpana Mesuem  ❤Komal 9777949614 💟 Full Trusted CALL ...Bhubaneswar🌹Call Girls Kalpana Mesuem  ❤Komal 9777949614 💟 Full Trusted CALL ...
Bhubaneswar🌹Call Girls Kalpana Mesuem ❤Komal 9777949614 💟 Full Trusted CALL ...
 
Top IPTV Subscription Service to Stream Your Favorite Shows in 2024.pdf
Top IPTV Subscription Service to Stream Your Favorite Shows in 2024.pdfTop IPTV Subscription Service to Stream Your Favorite Shows in 2024.pdf
Top IPTV Subscription Service to Stream Your Favorite Shows in 2024.pdf
 
Just Call Vip call girls Palghar Escorts ☎️8617370543 Two shot with one girl ...
Just Call Vip call girls Palghar Escorts ☎️8617370543 Two shot with one girl ...Just Call Vip call girls Palghar Escorts ☎️8617370543 Two shot with one girl ...
Just Call Vip call girls Palghar Escorts ☎️8617370543 Two shot with one girl ...
 
Satara call girl 8617370543♥️ call girls in satara escort service
Satara call girl 8617370543♥️ call girls in satara escort serviceSatara call girl 8617370543♥️ call girls in satara escort service
Satara call girl 8617370543♥️ call girls in satara escort service
 
Call Girls in Nizampet / 8250092165 Genuine Call girls with real Photos and N...
Call Girls in Nizampet / 8250092165 Genuine Call girls with real Photos and N...Call Girls in Nizampet / 8250092165 Genuine Call girls with real Photos and N...
Call Girls in Nizampet / 8250092165 Genuine Call girls with real Photos and N...
 

EPIP Slides

  • 1. Flickr image by andy_bernay-roman The Social Media Strategy Game EPIP Chapter Leader Gathering Beth Kanter, Scholar in Residence Packard Foundation
  • 2. About Me Beth Kanter, Beth’s Blog
  • 3.
  • 4. To pick the right tools
  • 5.
  • 6. What’s your burning question? Share it Twitter style with someone in the room! Re-Tweet to three others in the room Report out
  • 8. My Social Media Strategy Circle of the Wise Industry Experts NP Practitioners @starfocus @ntenhross @daveiam @wharman @cariegrls @brianreich @geoffliving @charleneli @armano @briansolis
  • 10.
  • 11. Tools come and go, but strategy sustains …
  • 12. Key Finding: There is clearly a correlation and connection between deep social media engagement and financial performance. Report Available: http://www.engagementdb.com/
  • 13. Engagement Strategy Best Practices Emphasize quality, not just quantity To scale, make social media part of everyone’s job Find your sweet spot
  • 14. Non-profits using engagement best practices are seeing success!
  • 15. Community Building & Social Networking GenerateBuzz ShareStory Participate Listen Social Media: Strategy Blocks Crawl ………..……Walk …….…….. Run ……..…………….Flyl
  • 16. Share Story acticaches Tool Selection Community Building & Social Networking GenerateBuzz Listen Participate 10hr 15hr 20hr Pick the right the tools and sites Less Time More time
  • 17. A couple of examples from nonprofits…
  • 18. The Red Cross Case Study: Listening Comes First First project was a listening project over two years ago People were talking and they needed to listen At first, felt like going to war, but changed internal perception of social media
  • 19. Listen: Monitor, Compile, Distribute I took an American Red Cross class I thought was less than satisfactory. […] The local chapter director. called me to talk about it honestly. They care about me and they’re willing to go the extra mile. I am now significantly more likely to take another class than I was before.” - Blogger
  • 20.
  • 21. Improves relationships with audience and identifies influencers
  • 22.
  • 24.
  • 25.
  • 26. Aggregation Strategy/Event Coverage Videos Blog Podcast Photos Tweets
  • 27. Toyota coming out in support of the Hill-Terry bill that calls for substantially less aggressive fuel economy standards than the Senate bill that was passed last spring.
  • 28.
  • 29.
  • 30.
  • 31.
  • 32.
  • 33. Empowering supporters without loosing control …
  • 34. People share their wildlife sightings
  • 35.
  • 36. Flickr image by andy_bernay-roman The Social Media Strategy Game REMIX HISTORY
  • 40.
  • 41. Added “Situations” and Point System
  • 42.
  • 43. The Keep Bucharest Clean NGO is launching a campaign to educate people to keep the city clean. They want to keep people from spitting, throwing trash, or not cleaning up after their dogs. They want to incorporate a social media strategy to raise awareness and spread the word.
  • 44. Social Media Strategy Simulation Game Social Media and Nonprofits: Social Media Starter Kit
  • 45.
  • 46. You are the strategy team for a national environmental organization with a large membership base. The organization needs to work in collaboration with six other environmental organization on a coordinated strategy earth worm sustainability. The network needs to increase outreach and retention of younger members, develop a global advocacy strategy to protect earth worms, and needs to sell earth worm kid kits and t-shirts to generate revenue. Your organization has used social media strategies for other campaigns, but your partner organizations are just beginning to think about social media strategies. How to Play the Game
  • 47. The Newest EPIP Chapter needs your help! This chapter needs to recruit and engage more members for chapter meetings and programs. The chapter leaders want to incorporate a social media strategy to find members, get them attend and participate in meetings, and volunteer. The chapter is located in a state with a large geographic area and some members won’t be able to attend meetings face-to-face.
  • 48. 1. Use the people cards to identify audience
  • 49. Community Building & Social Networking GenerateBuzz ShareContent Participate Listen 3. Review Strategy Blocks
  • 50. 4. Pick Your Tools: You Only Get Ten Points!
  • 51. 5. Real Life Happens, Revise
  • 52. Identify Audience Review the Tactical Approaches Pick Tools – 10 Points Life happens, revise your strategy Group Report: Strategy Full Group Reflection
  • 53.
  • 54. Summarize some of the trade offs you had to make
  • 55. Was it easy or hard?
  • 56.
  • 57. What do you need to move forward?
  • 58.

Editor's Notes

  1. andy_bernay-roman photoshopped on FlickrOriginal is in public domainhttp://en.wikipedia.org/wiki/Dogs_Playing_PokerCM Coolidge
  2. Avinash recently tweeted this overheard quote that sums up what many experience with their social media strategy and finding the value.
  3. The study looked at how the 100 most valuable brands — as identified by the 2008 BusinessWeek/Interbrand Best Global Brands ranking — engaged in 11 different online social media channels.We critiqued the brands on not only their breadth of engagement across these channels, but also their depth, such as whether they reply to comments made on blog posts. Each brand was given a numerical score. The top 10 ENGAGEMENTdb brands with their scores are:Starbucks (127)Dell (123)eBay (115)Google (105)Microsoft (103)Thomson Reuters (101)Nike (100)Amazon (88)SAP (86)Tie - Yahoo!/Intel (85)The report is available at http://bit.ly/KRGNt and the main site is at engagementdb.com (includes ways for you to do a quick ranking of your engagement). A very neat interactive feature of the site is the ability to see the rankings in different ways, from highest to lowest scores, alphabetical, etc.
  4. Emphasize quality, not just quantity. Engagement is more than just setting up a blog and letting viewers post comments; it’s more than just having a Facebook profile and having others write on your wall. It’s also about keeping your blog content fresh and replying to comments; it’s building your friends network and updating your profile status. Don’t just check the box; engage with your customer audience. To scale engagement, make social media part of everyone’s job.The best practice interviews have a common theme — social media is no longer the responsibility of a few people in the organization. Instead, it’s important for everyone across the organization to engage with customers in the channels that make sense — a few minutes each day spent by every employee adds up to a wealth of customer touch points. Doing it all may not be for you — but you must do something.The optimal social media marketing strategy will depend on a variety of factors, including your industry. If your most valuable customers do not depend on or trust social media as a communication medium, or if your organization is resistant to engagement in some channels, you will have to start smaller and slower. But start you must, or risk falling far behind other brands, not only in your industry, but across your customers’ general online experience. Find your sweet spot.Engagement can’t be skin-deep, nor is it a campaign that can be turned on and off. True engagement means full engagement in the channels where you choose to invest. Thus, choose carefully and advocate strongly to acquire the resources and support you will need to succeed. If you are resource-constrained, it is better to be consistent and participate in fewer channels than to spread yourself too thin
  5. California Parks Foundation is used Youtube/Facebook as part of its battle to save the California State Parks budget cuts. Thousands signed an online petition and tens of thousands contacted the governor’s office. The Humane Society raised over $600,000 as part of its Spay Day Photo Contest using social media channels like Facebook The Red Cross leveraged a $50,000 grant from the Western Union Foundation by mobilizing fans and supporters on Facebook to participate in a contest. NWF is getting thousands of people to talk about their wildlife watching on Twitter and tracking how these individuals who are new to the organizations are becoming members. NDRC was able to get 100,000 to flood lawmakers in Washington with phone calls and emails urging them to not support a bill with less strict fuel standards – and this all got started by a social media strategy that listened to and engaged Prius owners. 
  6. Regular reminders to tag all photos, videos and tweets with the designated hashtag (#PowerShift09) before AND during the event Live-streamed videos of keynotes and other important event moments Several educational sessions on social media geared towards activism Blog updates from multiple voices throughout the event A Media Room on the www.powershift09.org featuring the latest videos, photos, podcasts, blog posts, Tweetgrid widget of latest tweets, media hits and ways people could get involved (see below)
  7. Toyota coming out in support of the Hill-Terry bill that calls for substantially less aggressive fuel economy standards than the Senate bill that was passed last spring - 2007