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How Nonprofit Organizations Can Stand Out From The Crowd: Social Media Tips for Success

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Presentation given by Michelle LeFeve, Courtland Consulting, Strudell Studios & Adrienne Wallace, 834 Design & Marketing at Nonprofit Network Tech Expo 2014 (http://nonprofnetwork.org/techexpo)

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How Nonprofit Organizations Can Stand Out From The Crowd: Social Media Tips for Success

  1. 1. How Nonprofits Can Stand Out from the Crowd - Social Media Tips for Success Presented by: Michelle LeFeve, Courtland Consulting, Strudell Studios Creative Division Adrienne Wallace, 834 Design & Marketing
  2. 2. Paradigm Shift
  3. 3. Reach People You Don’t Even Know
  4. 4. 3 Things 1. Each platform has a distinct personality 2. Many different platforms for different purposes 3. Platforms may change, good communication does not
  5. 5. 4/25/2014
  6. 6. Monthly Visits
  7. 7. Modified Support Model
  8. 8. Digital Demographics
  9. 9. Photos & Video Drive the Most Engagement
  10. 10. Voice of a Friend – a place to share stories
  11. 11. Add a donate button to your FB page
  12. 12. Use FB photos
  13. 13. Use of FB tools and custom applications
  14. 14. Mike LeFeve @MikeLeFeve Just received a letter from @mhumane saying that the money I raised on my Bday was sent to the field. Boy, does that feel super! Tweeting links @ your charity’s donation landing page for every donation
  15. 15. Provide a Twitter newsfeed back to your website
  16. 16. • Join or create industry and local LinkedIn groups • Join or create a LinkedIn event to share • Create forums within groups or events • Expand your LinkedIn reach with Twitter • Posting/finding jobs • Communicate opportunities/fundraising • Recruiting/Vetting board members
  17. 17. LinkedIn Group
  18. 18. • Ways that Google+ can change the way you connect with your audience: – Video conference other Google+ users with Hangouts – Segment your donors, volunteers, partners into various Circles – Add and invite people to Google+ Events – Don’t get too comfy…data released this week question the efficacy of G+ which usually signals demise in the Google family of products / apps
  19. 19. • Human focus with a message that evokes emotion • Call to action • 1 to 5 minutes
  20. 20. • Feature your visual content • Develop Pinboards that drive donations and events
  21. 21. Pinterest
  22. 22. Frequency of Posts
  23. 23. Social Media Tips • Spend time on social media – Set a timer and/or make an appointment to get into the groove • Interact with your followers • Update your account frequently – Best practices can easily be found • Share videos & photos • Ask people to share • Promote on your website • Analyze analytics for ideas and failures
  24. 24. Connect With Us Michelle LeFeve Executive Director, Courtland Consulting, Strudell Studios Creative Division linkedin.com/in/michellelefeve /Courtland Consulting Adrienne Wallace (@adriwall) Project & Digital Director, 834 Design & Marketing linkedin.com/in/adriwall /834 Design
  25. 25. Credits: • 50.nitrogr.am • 834 Design & Marketing • blog.linkedin.com • blog.twitter.com • Courtland Consulting • DeVries Blog • inkthemes.com • instagram.com/press/ • Ipsos OTX and Ipsos Global @dvisor • mashable.com • nytimes.com • quantcast.com/linkedin.com • Socialmediaexaminer.com • statisticbrain.com • The Content Marketing Institute • twitter.com • Wildfire

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