1. Beth Kanter, Beth’s Blog Flickr Photo by PingNews BAVC Workshop Be Prepared For Social Media

2. This training will prepare you for integrating social media strategies happily and without regret in your nonprofit organization…

3. This training Scouts honor!

4. This training Ready to earn your merit badges?

5. Know why social media is important ….

6. Understand what it takes for successful adoption or the cute dog theory ….

7. Have a plan so you can hit the target

8. Choose the right tools

9. Measure your success!

10. Let’s Get Started! Photo by rico

11. Beth Kanter, Beth’s Blog Flickr Photo by PingNews BAVC Workshop Be Prepared For Social Media This training will prepare you for integrating social media strategies happily and without regret in your nonprofit organization…

12. Beth Kanter, Nonprofit Technology Trainer Photo by Steve Goodman

13. Beth’s Blog Profiles & Presence Communities RSS Powered Fundraising Sharing photos, bookmarks, videos, and more Conversations network

14. Two Minute Poll Experience with … http://www.flickr.com/photos/raincitystudios/

15. Take Aways http://www.flickr.com/photos/dslrninja / A basic understanding Resources for further exploration An idea or two for experimentation

16. http://www.flickr.com/photos/gilgamesh/ bethkanter.wikispaces.com

17. Agenda Overview Intro & Icebreaker Why? Adoption Issues Getting Started Break (around 10:30) Let’s Play the Game

18. http://socialmedia.wikispaces.com/Social+media+game David Wilcox

19. http://internet-fundraising.wikispaces.com/

20. Photo by Preetam Rai

21. Ice Breaker

22. Let’s Create the Parking Lot Zkorb Flickr phot by zkrob

23. What is Web 2.0? Using the Internet to instantly collaborate, share information, and have a conversation about ideas we care about.

24. Why Important …. Photo by Ned Ragget

26. How people are getting info to make decisions With my friends

29. Impact on Google Results

32. The Cute Dog Theory

34. Assess Audience Online Social Activities

36. Where on the social web will I find my audience? How do they use the social web? What are they talking about? Who are they? What do they want?

38. Discuss/set objectives first

39. Not a monologue

40. Listening

41. Conversation

42. Even difficult ones …

43. The audience wants a voice

46. Mixing Social Media with Communications and Fundraising Strategies afrochild_0

48. “ Over 14,000 profile views in 3 weeks. 500 NEW signups to our email list from MySpace”

49. Staff Roles

50. “ I was a Facebook junkie before I was hired!”

53. Define a box Define a Box

55. Is this real work?

58. It takes time

59. Participant Content Creator Community Manager You get out what you put in … Source: Nina Simon, Museum2.0

60. Start small, reiterate over and over

62. Here’s some advice from Wendy Harmon, Red Cross Blogger

65. Success Patterns Assess Audience Objectives Policy and Education Time investment Staff Roles Experiment

66. http://www.flickr.com/photos/johnnyhuh/ Five step plan to started ..

67. 1: Listen and know your audience

68. Find Blogs to Read …

70. A homeless person isn’t someone you pass on your way into a fancy restaurant

74. http://www.flickr.com/photos/smudie / RSS Reader

75. Step 2: Prepare Photo by Pingnews

76. Who in your organization will have the conversation?

77. Rules of Engagement

79. Twitter Conversations http://www.flickr.com/photos/vox /

81. What might you “tweet” about?

82. http://www.flickr.com/photos/tomthephotographer/ Step 3: Select your tools …

83. Step 4: Jump in

84. Storytelling (with a blog)

87. Storytelling (with photos & video)

88. Start with an individual profile

89. Visual Petitions

90. Groups: Organize

92. If you’re lucky might go viral

93. Social Networking Sites

95. Newswire

96. At an event

99. Fundraising and Activism

100. Step 5: Measuring Success

102. Break

103. Source: littleoslo.com - Blogpoly Small Groups with a pack of cards Scenario and Context for outcome Choose Your Tools: What and why? One person to tell story from each group

104. Just Three Words

105. Contact Information Beth Kanter [email_address] Beth’s Blog http://beth.typepad.com http://bvac.wikispaces.com