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How Networked NonprofitsUse Facebook Effectively<br />Beth Kanter,   Beth’s BlogSeptember 7, 2010<br />
Beth Kanter<br />http://www.bethkanter.org<br />
http://bit.ly/networkednp <br />
Agenda<br />Defining Networked Nonprofit<br />Being A Networked Nonprofit<br />5 Secrets of Networked Nonprofits on Facebo...
Just Two words ….<br />What comes to mind when you think about your museum’s Facebook page? <br />
What is a Networked Nonprofit?<br />
Why become a Networked Nonprofit?<br />
Networks reduce the burden and leverage resources<br />
The Networked Nonprofit <br />
In a networked world, nonprofits need to work less like this<br />Source:  David Armano The Micro-Sociology of Networks<br />
And more like this ….<br />Some nonprofits are born this way, others have to make the transition … slowly ..<br />With apo...
Social Culture:  Not Afraid of Letting Go Control<br />
Three Themes and Some Nuts and Bolts ….<br /><ul><li>  Social Culture
Relationships
  Simplicity</li></li></ul><li>Theme 1:  Social Culture<br />Share in the chat:   Does your museum have more than one pers...
Leaders Experience Personal Use<br />
Making Social A Cultural Norm …. <br />
Codifying A Social Culture: Policy<br /><ul><li> Encouragement and support
 Why policy is needed
 Cases when it will be used, distributed
 Oversight, notifications, and legal implications
 Guidelines
 Identity and transparency
 Responsibility
 Confidentiality
 Judgment and common sense
 Best practices
 Tone
 Expertise
 Respect
 Quality
 Additional resources
 Training
Operational Guidelines
 Escalation
 Policy examples available at wiki.altimetergroup.com</li></ul>Source:  Charlene Li, Altimeter Group<br />
Personal Use:  Specific guidelines and encouragement to scale<br />
Empower all staff <br />
Organization Use:  If your department wants to use social tools to augment a campaign ….<br />
The Best Way to Leverage Unofficial Fan Pages<br />
Theme 2:  Listen, Engage, Relationships<br />
Are you listening and engaging?<br />Are your Facebook status updates always asking  people to do  something for you?<br /...
Does Your Listening Post Include A Way To Listen Deeply on Facebook?<br />
Are you monitoring what fans say and responding consistently?   Tracking and getting to know them?<br />
Do you know who are your biggest fans?   Your Superfans?<br />
It’s a like, it’s a comment, it’s a wall post, it’s a status update, no it is Superfan! <br />
SuperfanEvangelism<br />Birth of a Super Fan by Aliza Sherman<br />
How can you leverage love?<br />TrackRecognizeSurveyEvaluate<br />Proposal/ToolsEngage and Amplify<br />Evangelism<br />
Theme 3: Simplicity<br />
You want me to  start Facebooking too? <br />You have too much to do because you do too much<br />
 From scarcity to abundance …<br />
Simplicity:  Leverage your networks ..<br />
@user or page tagging<br />
5 Secrets of Networked Nonprofits on Facebook<br />
5 Secrets of Networked Nonprofits on Facebook<br />
1. Smart Objective and Target Audience<br />
<ul><li>Keep current supporters engaged
Inspire conversation to support communications goal
Create buzz around an offline event before, during, and after
Get new ideas and feedback on programs and services
Program support to members
Drive traffic to web site or blog
Recruit volunteers
Identify and build relationships with allies & supporters
Research to guide program or exhibition design</li></li></ul><li>How many Facebook pages does a museum need?<br />Capacity...
Wrapper design contest<br />Video promo for “Get Some” campaign<br />http://fblandingtabs.wikispaces.com/<br />
Alignmentwith content strategy: Link, Distribute, Co-Create<br />
Charting: What are your planned events, web content, and opportunities for the year?  Format and frequency for Facebookvs ...
Give Yourself Some Link Love<br />
Give Yourself Some Link Love<br />
Cross Distribute – selectively ….<br />
Cross Distribute – selectively ….<br />
Cross Distribute – selectively ….<br />
1<br />2<br />3<br />Feeds are slow ….<br />
Co-Create<br />
Co-Create<br />
Co-Create<br />
Co-Create<br />
Takes some planning, organization, and structure<br />
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How Networked Nonprofits Use Facebook

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  • DOWNLOAD FULL BOOKS, INTO AVAILABLE FORMAT ......................................................................................................................... ......................................................................................................................... ,DOWNLOAD FULL. PDF EBOOK here { https://tinyurl.com/yyxo9sk7 } ......................................................................................................................... ,DOWNLOAD FULL. EPUB Ebook here { https://tinyurl.com/yyxo9sk7 } ......................................................................................................................... ,DOWNLOAD FULL. doc Ebook here { https://tinyurl.com/yyxo9sk7 } ......................................................................................................................... ,DOWNLOAD FULL. PDF EBOOK here { https://tinyurl.com/yyxo9sk7 } ......................................................................................................................... ,DOWNLOAD FULL. EPUB Ebook here { https://tinyurl.com/yyxo9sk7 } ......................................................................................................................... ,DOWNLOAD FULL. doc Ebook here { https://tinyurl.com/yyxo9sk7 } ......................................................................................................................... ......................................................................................................................... ......................................................................................................................... .............. Browse by Genre Available eBooks ......................................................................................................................... Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult,
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  • vrump - there's a pdf and recording and notes here:
    http://socialmedia-strategy.wikispaces.com/MIDEA
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  • Hi Beth, great presentation. Any possibility for downloading it?
    Thanks!
    Vincent
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How Networked Nonprofits Use Facebook

  1. How Networked NonprofitsUse Facebook Effectively<br />Beth Kanter, Beth’s BlogSeptember 7, 2010<br />
  2. Beth Kanter<br />http://www.bethkanter.org<br />
  3. http://bit.ly/networkednp <br />
  4. Agenda<br />Defining Networked Nonprofit<br />Being A Networked Nonprofit<br />5 Secrets of Networked Nonprofits on Facebook<br />
  5. Just Two words ….<br />What comes to mind when you think about your museum’s Facebook page? <br />
  6. What is a Networked Nonprofit?<br />
  7. Why become a Networked Nonprofit?<br />
  8. Networks reduce the burden and leverage resources<br />
  9. The Networked Nonprofit <br />
  10. In a networked world, nonprofits need to work less like this<br />Source: David Armano The Micro-Sociology of Networks<br />
  11. And more like this ….<br />Some nonprofits are born this way, others have to make the transition … slowly ..<br />With apologies to David Armano for hacking his visual! Source: The Micro-Sociology of Networks<br />
  12. Social Culture: Not Afraid of Letting Go Control<br />
  13. Three Themes and Some Nuts and Bolts ….<br /><ul><li> Social Culture
  14. Relationships
  15. Simplicity</li></li></ul><li>Theme 1: Social Culture<br />Share in the chat: Does your museum have more than one person or one department on Facebook? Is every staff person, volunteer, or stakeholder empowered to be your ambassador on Facebook? <br />
  16. Leaders Experience Personal Use<br />
  17. Making Social A Cultural Norm …. <br />
  18. Codifying A Social Culture: Policy<br /><ul><li> Encouragement and support
  19. Why policy is needed
  20. Cases when it will be used, distributed
  21. Oversight, notifications, and legal implications
  22. Guidelines
  23. Identity and transparency
  24. Responsibility
  25. Confidentiality
  26. Judgment and common sense
  27. Best practices
  28. Tone
  29. Expertise
  30. Respect
  31. Quality
  32. Additional resources
  33. Training
  34. Operational Guidelines
  35. Escalation
  36. Policy examples available at wiki.altimetergroup.com</li></ul>Source: Charlene Li, Altimeter Group<br />
  37. Personal Use: Specific guidelines and encouragement to scale<br />
  38. Empower all staff <br />
  39. Organization Use: If your department wants to use social tools to augment a campaign ….<br />
  40. The Best Way to Leverage Unofficial Fan Pages<br />
  41. Theme 2: Listen, Engage, Relationships<br />
  42. Are you listening and engaging?<br />Are your Facebook status updates always asking people to do something for you?<br />How well do you really know your fans?<br />
  43. Does Your Listening Post Include A Way To Listen Deeply on Facebook?<br />
  44. Are you monitoring what fans say and responding consistently? Tracking and getting to know them?<br />
  45. Do you know who are your biggest fans? Your Superfans?<br />
  46. It’s a like, it’s a comment, it’s a wall post, it’s a status update, no it is Superfan! <br />
  47. SuperfanEvangelism<br />Birth of a Super Fan by Aliza Sherman<br />
  48. How can you leverage love?<br />TrackRecognizeSurveyEvaluate<br />Proposal/ToolsEngage and Amplify<br />Evangelism<br />
  49. Theme 3: Simplicity<br />
  50. You want me to start Facebooking too? <br />You have too much to do because you do too much<br />
  51. From scarcity to abundance …<br />
  52. Simplicity: Leverage your networks ..<br />
  53. @user or page tagging<br />
  54. 5 Secrets of Networked Nonprofits on Facebook<br />
  55. 5 Secrets of Networked Nonprofits on Facebook<br />
  56. 1. Smart Objective and Target Audience<br />
  57. <ul><li>Keep current supporters engaged
  58. Inspire conversation to support communications goal
  59. Create buzz around an offline event before, during, and after
  60. Get new ideas and feedback on programs and services
  61. Program support to members
  62. Drive traffic to web site or blog
  63. Recruit volunteers
  64. Identify and build relationships with allies & supporters
  65. Research to guide program or exhibition design</li></li></ul><li>How many Facebook pages does a museum need?<br />Capacity<br />Content<br />Audience<br />Life Cycle<br />
  66. Wrapper design contest<br />Video promo for “Get Some” campaign<br />http://fblandingtabs.wikispaces.com/<br />
  67. Alignmentwith content strategy: Link, Distribute, Co-Create<br />
  68. Charting: What are your planned events, web content, and opportunities for the year? Format and frequency for Facebookvs other channels?<br />
  69. Give Yourself Some Link Love<br />
  70. Give Yourself Some Link Love<br />
  71. Cross Distribute – selectively ….<br />
  72. Cross Distribute – selectively ….<br />
  73. Cross Distribute – selectively ….<br />
  74. 1<br />2<br />3<br />Feeds are slow ….<br />
  75. Co-Create<br />
  76. Co-Create<br />
  77. Co-Create<br />
  78. Co-Create<br />
  79. Takes some planning, organization, and structure<br />
  80. Some Automation, Some Manual<br />
  81. Conversation starters<br />Playful<br />Visual<br />Rolling interaction<br />Deep Engagement <br />
  82. Multi-Channel Outreach<br />
  83. Window Clings<br />
  84. Sandwich boards<br />
  85. Be Creative<br />
  86. Networked Nonprofits approach Social Media likeThomas Edison inventing the storage battery<br />
  87. Pick the Right Result<br />
  88. Identify the most important metric to measure it!<br />
  89. Spreadsheet Aerobics<br />
  90. To serve as a focus group <br /><ul><li> Number of new ideas for blog posts
  91. Saved time in researching for examples used in posts/workshops
  92. Number of questions answers</li></ul>Testing Against FB Insights<br />Content format<br />Content topics<br />Outreach TacticsFrequency of PostsTime/Date of week<br />FB Insights<br />Number of New FansTotal Interactions<br />Page Viewson FB<br />Referrals to Blog<br />
  93. Open-Ended Question<br />
  94. Question with links ..<br />
  95. Testing, Testing, Testing<br />
  96. Thank you!<br />bit.ly/networkednp<br />

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