THE SEMIOTIC STATUS OF MOVIE TRAILERS

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This is the presentation I did for the 10th World Congress of Semiotics in A Coruña 2009

THE SEMIOTIC STATUS OF MOVIE TRAILERS

  1. 1. 10th WORLD CONGRESS OF SEMIOTICS A CORUÑA, 2009 THE SEMIOTIC STATUS OF MOVIE TRAILERS Jon Dornaletetxe Ruiz
  2. 2. 10th Word Congress of Semiotics THE SEMIOTIC STATUS OF MOVIE TRAILERS index 1. Background 2. History 3. Definition 4. Types of movie trailers 5. Conclusions
  3. 3. 10th World Congress of Semiotics THE SEMIOTIC STATUS OF MOVIE TRAILERS 1. Background
  4. 4. 10th Word Congress of Semiotics THE SEMIOTIC STATUS OF MOVIE TRAILERS 1. Background - Lisa Kernan (U. Texas) - Vinzenz Hediger (U. Ruhr) - C. Daniela Maier (ABS Aarhus) - Jon Dornaleteche (U. Valladolid)
  5. 5. 10th Word Congress of Semiotics THE SEMIOTIC STATUS OF MOVIE TRAILERS 1. Background - Lisa Kernan (U. Texas) ! Historic - Vinzenz Hediger (U. Ruhr) - C. Daniela Maier (ABS Aarhus) - Jon Dornaleteche (U. Valladolid)
  6. 6. 10th Word Congress of Semiotics THE SEMIOTIC STATUS OF MOVIE TRAILERS 1. Background - Lisa Kernan (U. Texas) ! Historic - Vinzenz Hediger (U. Ruhr) - C. Daniela Maier (ABS Aarhus) ! Semiotic - Jon Dornaleteche (U. Valladolid)
  7. 7. 10th World Congress of Semiotics THE SEMIOTIC STATUS OF MOVIE TRAILERS 2. History
  8. 8. -1 91 2.T -1 Ci 94 he tiz 1. fir en ! st ka tr ai -1 ne le R 95 r. ea 4 rW . in -1 do 91 w 9 -1 96 -1 0. A 96 N nd 0 SS re -19 w 8 J. 0. -1 K -1 ue h 2. A brief history of movie trailers 99 re 96 9. n se 8 Go ar . T ! ch he ld en fir Tr st ai -1 m le TR 98 ar rA A 8. ke w IL D t 10th Word Congress of Semiotics ar ER i ig d s H tal OU ed THE SEMIOTIC STATUS OF MOVIE TRAILERS SE iti S ng -2 00 9. Te as er la nd
  9. 9. 10th World Congress of Semiotics THE SEMIOTIC STATUS OF MOVIE TRAILERS 3. Definition
  10. 10. 10th Word Congress of Semiotics THE SEMIOTIC STATUS OF MOVIE TRAILERS 3. Definition trailer
  11. 11. 10th Word Congress of Semiotics THE SEMIOTIC STATUS OF MOVIE TRAILERS 3. Definition MARKETING TOOL trailer
  12. 12. 10th Word Congress of Semiotics THE SEMIOTIC STATUS OF MOVIE TRAILERS 3. Definition MOVIE MARKET MARKETING TOOL trailer
  13. 13. 10th Word Congress of Semiotics THE SEMIOTIC STATUS OF MOVIE TRAILERS 3. Definition MOVIE MARKET MARKETING AROUSE TOOL INTEREST trailer
  14. 14. 10th Word Congress of Semiotics THE SEMIOTIC STATUS OF MOVIE TRAILERS 3. Definition MOVIE MARKET MARKETING AROUSE TOOL INTEREST trailer AUDIO-VISUAL ADVERTISING
  15. 15. 10th Word Congress of Semiotics THE SEMIOTIC STATUS OF MOVIE TRAILERS 3. Definition MOVIE MARKET MARKETING AROUSE TOOL INTEREST trailer AUDIO-VISUAL AUDIO-VISUAL ADVERTISING PRODUCTS
  16. 16. 10th Word Congress of Semiotics THE SEMIOTIC STATUS OF MOVIE TRAILERS 3. Definition made with AUDIO-VISUAL AUDIO-VISUAL AD PRODUCT of
  17. 17. 10th Word Congress of Semiotics THE SEMIOTIC STATUS OF MOVIE TRAILERS 3. Definition made with AUDIO-VISUAL AUDIO-VISUAL AD PRODUCT of
  18. 18. 10th Word Congress of Semiotics THE SEMIOTIC STATUS OF MOVIE TRAILERS 3. Definition made with AUDIO-VISUAL AUDIO-VISUAL AD PRODUCT of
  19. 19. 10th World Congress of Semiotics THE SEMIOTIC STATUS OF MOVIE TRAILERS 4. Types of movie trailers
  20. 20. 10th Word Congress of Semiotics THE SEMIOTIC STATUS OF MOVIE TRAILERS 4. Types of movie trailers types of trailers
  21. 21. 10th Word Congress of Semiotics THE SEMIOTIC STATUS OF MOVIE TRAILERS 4. Types of movie trailers types of trailers CREATIVE - original
  22. 22. 10th Word Congress of Semiotics THE SEMIOTIC STATUS OF MOVIE TRAILERS 4. Types of movie trailers types of trailers CREATIVE - original CLIP - complete
  23. 23. 10th Word Congress of Semiotics THE SEMIOTIC STATUS OF MOVIE TRAILERS 4. Types of movie trailers types of trailers CREATIVE - original CLIP STANDARD - complete THEATRICAL TEASER - 2’00’’-2’30’’ - 40’’-1’20’’
  24. 24. 10th Word Congress of Semiotics THE SEMIOTIC STATUS OF MOVIE TRAILERS 4. Types of movie trailers types of trailers CREATIVE - original CLIP STANDARD - complete THEATRICAL TEASER - 2’00’’-2’30’’ - Soundtrack - 40’’-1’20’’ - Voice over - grid editing - graphic art
  25. 25. 10th Word Congress of Semiotics THE SEMIOTIC STATUS OF MOVIE TRAILERS 4. Types of movie trailers types of trailers CREATIVE - original CLIP MAKING OF STANDARD - complete - 2’30’’- 4’30’’ THEATRICAL TEASER - 2’00’’-2’30’’ - Soundtrack - 40’’-1’20’’ - Voice over - grid editing - graphic art
  26. 26. 10th Word Congress of Semiotics THE SEMIOTIC STATUS OF MOVIE TRAILERS 4. Types of movie trailers types of trailers CREATIVE TV - original - 5’’-30’’ CLIP MAKING OF STANDARD - complete - 2’30’’- 4’30’’ THEATRICAL TEASER - 2’00’’-2’30’’ - Soundtrack - 40’’-1’20’’ - Voice over - grid editing - graphic art
  27. 27. 10th Word Congress of Semiotics THE SEMIOTIC STATUS OF MOVIE TRAILERS 4. Types of movie trailers PRAGMATIC SENSE “RHETORIC STRATEGIES”
  28. 28. 10th Word Congress of Semiotics THE SEMIOTIC STATUS OF MOVIE TRAILERS 4. Types of movie trailers PRAGMATIC SENSE “RHETORIC STRATEGIES”
  29. 29. 10th Word Congress of Semiotics THE SEMIOTIC STATUS OF MOVIE TRAILERS 4. Types of movie trailers PRAGMATIC SENSE “RHETORIC STRATEGIES” Diegetics - story - character - genre (meta)
  30. 30. 10th Word Congress of Semiotics THE SEMIOTIC STATUS OF MOVIE TRAILERS 4. Types of movie trailers PRAGMATIC SENSE “RHETORIC STRATEGIES” Diegetics Extra diegetics - story - director - character - actors - genre (meta) - p. company - critics - genre
  31. 31. 10th Word Congress of Semiotics THE SEMIOTIC STATUS OF MOVIE TRAILERS 4. Types of movie trailers PRAGMATIC SENSE “RHETORIC STRATEGIES” Diegetics Esthetics Extra diegetics - story - editing - director - character - graphics - actors - genre (meta) - quality - p. company - genre - critics - genre
  32. 32. 10th Word Congress of Semiotics THE SEMIOTIC STATUS OF MOVIE TRAILERS 4. Types of movie trailers SEMIOTIC STATUS S O I
  33. 33. 10th Word Congress of Semiotics THE SEMIOTIC STATUS OF MOVIE TRAILERS 4. Types of movie trailers SEMIOTIC STATUS Trailer S O - Types - Formats I
  34. 34. 10th Word Congress of Semiotics THE SEMIOTIC STATUS OF MOVIE TRAILERS 4. Types of movie trailers SEMIOTIC STATUS Trailer S O Movie - Types - Diegesis - Formats I
  35. 35. 10th Word Congress of Semiotics THE SEMIOTIC STATUS OF MOVIE TRAILERS 4. Types of movie trailers SEMIOTIC STATUS Trailer S O Movie - Types - Diegesis - Formats I relating schema - Metonymic, analogic, metaphoric
  36. 36. 10th Word Congress of Semiotics THE SEMIOTIC STATUS OF MOVIE TRAILERS 4. Types of movie trailers CREATIVE TRAILER Trailer S O Movie - autonomous I
  37. 37. 10th Word Congress of Semiotics THE SEMIOTIC STATUS OF MOVIE TRAILERS 4. Types of movie trailers CREATIVE TRAILER Trailer S O Movie - autonomous I Metaphoric, alegoric, analogical “phoem, novel”
  38. 38. 10th Word Congress of Semiotics THE SEMIOTIC STATUS OF MOVIE TRAILERS 4. Types of movie trailers CLIP TRAILER Trailer S O Movie - compleat part I
  39. 39. 10th Word Congress of Semiotics THE SEMIOTIC STATUS OF MOVIE TRAILERS 4. Types of movie trailers CLIP TRAILER Trailer S O Movie - compleat part I Metonymy, indexical “first chapter of a novel”
  40. 40. 10th Word Congress of Semiotics THE SEMIOTIC STATUS OF MOVIE TRAILERS 4. Types of movie trailers STANDARD TRAILER Trailer S O Movie - grid editing I
  41. 41. 10th Word Congress of Semiotics THE SEMIOTIC STATUS OF MOVIE TRAILERS 4. Types of movie trailers STANDARD TRAILER Trailer S O Movie - grid editing I Creative Metonymy “creative mixture of several parragraphs”
  42. 42. X Congreso Mundial de Semiótica, A Coruña 2009 EL STATUS SEMIÓTICO DEL TRAILER CINEMATOGRÁFICO 4. Types of movie trailers Movie Trailer
  43. 43. X Congreso Mundial de Semiótica, A Coruña 2009 EL STATUS SEMIÓTICO DEL TRAILER CINEMATOGRÁFICO 4. Types of movie trailers Movie Trailer
  44. 44. X Congreso Mundial de Semiótica, A Coruña 2009 EL STATUS SEMIÓTICO DEL TRAILER CINEMATOGRÁFICO 4. Types of movie trailers Movie Trailer
  45. 45. X Congreso Mundial de Semiótica, A Coruña 2009 EL STATUS SEMIÓTICO DEL TRAILER CINEMATOGRÁFICO 4. Types of movie trailers Movie Trailer
  46. 46. X Congreso Mundial de Semiótica, A Coruña 2009 EL STATUS SEMIÓTICO DEL TRAILER CINEMATOGRÁFICO 4. Types of movie trailers Movie Trailer
  47. 47. X Congreso Mundial de Semiótica, A Coruña 2009 EL STATUS SEMIÓTICO DEL TRAILER CINEMATOGRÁFICO 4. Types of movie trailers Movie Trailer
  48. 48. X Congreso Mundial de Semiótica, A Coruña 2009 EL STATUS SEMIÓTICO DEL TRAILER CINEMATOGRÁFICO 4. Types of movie trailers Movie Trailer
  49. 49. X Congreso Mundial de Semiótica, A Coruña 2009 EL STATUS SEMIÓTICO DEL TRAILER CINEMATOGRÁFICO 4. Types of movie trailers Movie Trailer
  50. 50. X Congreso Mundial de Semiótica, A Coruña 2009 EL STATUS SEMIÓTICO DEL TRAILER CINEMATOGRÁFICO 4. Types of movie trailers Movie Trailer
  51. 51. X Congreso Mundial de Semiótica, A Coruña 2009 EL STATUS SEMIÓTICO DEL TRAILER CINEMATOGRÁFICO 4. Types of movie trailers Movie Trailer
  52. 52. X Congreso Mundial de Semiótica, A Coruña 2009 EL STATUS SEMIÓTICO DEL TRAILER CINEMATOGRÁFICO 4. Types of movie trailers Movie Trailer
  53. 53. X Congreso Mundial de Semiótica, A Coruña 2009 EL STATUS SEMIÓTICO DEL TRAILER CINEMATOGRÁFICO 4. Types of movie trailers Movie Trailer
  54. 54. X Congreso Mundial de Semiótica, A Coruña 2009 EL STATUS SEMIÓTICO DEL TRAILER CINEMATOGRÁFICO 4. Types of movie trailers Movie Trailer
  55. 55. X Congreso Mundial de Semiótica, A Coruña 2009 EL STATUS SEMIÓTICO DEL TRAILER CINEMATOGRÁFICO 4. Types of movie trailers Movie Trailer
  56. 56. X Congreso Mundial de Semiótica, A Coruña 2009 EL STATUS SEMIÓTICO DEL TRAILER CINEMATOGRÁFICO 4. Types of movie trailers Movie Trailer
  57. 57. X Congreso Mundial de Semiótica, A Coruña 2009 EL STATUS SEMIÓTICO DEL TRAILER CINEMATOGRÁFICO 4. Types of movie trailers Movie Trailer
  58. 58. X Congreso Mundial de Semiótica, A Coruña 2009 EL STATUS SEMIÓTICO DEL TRAILER CINEMATOGRÁFICO 4. Types of movie trailers Movie Trailer
  59. 59. X Congreso Mundial de Semiótica, A Coruña 2009 EL STATUS SEMIÓTICO DEL TRAILER CINEMATOGRÁFICO 4. Types of movie trailers Movie Trailer
  60. 60. X Congreso Mundial de Semiótica, A Coruña 2009 EL STATUS SEMIÓTICO DEL TRAILER CINEMATOGRÁFICO 4. Types of movie trailers Movie Trailer
  61. 61. X Congreso Mundial de Semiótica, A Coruña 2009 EL STATUS SEMIÓTICO DEL TRAILER CINEMATOGRÁFICO 4. Types of movie trailers Movie Trailer
  62. 62. X Congreso Mundial de Semiótica, A Coruña 2009 EL STATUS SEMIÓTICO DEL TRAILER CINEMATOGRÁFICO 4. Types of movie trailers Movie Trailer
  63. 63. X Congreso Mundial de Semiótica, A Coruña 2009 EL STATUS SEMIÓTICO DEL TRAILER CINEMATOGRÁFICO 4. Types of movie trailers Movie Trailer
  64. 64. X Congreso Mundial de Semiótica, A Coruña 2009 EL STATUS SEMIÓTICO DEL TRAILER CINEMATOGRÁFICO 4. Types of movie trailers Movie Trailer
  65. 65. X Congreso Mundial de Semiótica, A Coruña 2009 EL STATUS SEMIÓTICO DEL TRAILER CINEMATOGRÁFICO 4. Types of movie trailers Movie Trailer
  66. 66. X Congreso Mundial de Semiótica, A Coruña 2009 EL STATUS SEMIÓTICO DEL TRAILER CINEMATOGRÁFICO 4. Types of movie trailers Movie Trailer
  67. 67. X Congreso Mundial de Semiótica, A Coruña 2009 EL STATUS SEMIÓTICO DEL TRAILER CINEMATOGRÁFICO 4. Types of movie trailers Movie Trailer TRANSTEXTUALITY - Hypertextuality - Paratextuality - Metatextuality
  68. 68. X Congreso Mundial de Semiótica, A Coruña 2009 EL STATUS SEMIÓTICO DEL TRAILER CINEMATOGRÁFICO 4. Types of movie trailers Movie Trailer TRANSTEXTUALITY - Hypertextuality CREATIVITY - Paratextuality CREDIBILITY ! - Metatextuality
  69. 69. 10th Word Congress of Semiotics THE SEMIOTIC STATUS OF MOVIE TRAILERS 4. Types of movie trailers MAKING OF Trailer S O Movie - behind the scenes - interviews - actual material of the movie I Meta-metonymic “interview with the author of a novel” “watching the author writting”
  70. 70. 10th World Congress of Semiotics THE SEMIOTIC STATUS OF MOVIE TRAILERS 5. CONCLUSIONS
  71. 71. 10th Word Congress of Semiotics THE SEMIOTIC STATUS OF MOVIE TRAILERS 5. Conclusions Metonymy vs analogy
  72. 72. 10th Word Congress of Semiotics THE SEMIOTIC STATUS OF MOVIE TRAILERS 5. Conclusions Metonymy vs analogy indexicality vs iconicity
  73. 73. 10th Word Congress of Semiotics THE SEMIOTIC STATUS OF MOVIE TRAILERS 5. Conclusions Metonymy vs analogy indexicality vs iconicity Credibility vs creativity
  74. 74. 10th Word Congress of Semiotics THE SEMIOTIC STATUS OF MOVIE TRAILERS 5. Conclusions Metonymy vs analogy indexicality vs iconicity Credibility vs creativity “CREATIVE METONYMY”
  75. 75. 10th World Congress of Semiotics THE SEMIOTIC STATUS OF MOVIE TRAILERS “Movie trailers are perfect movies because they never let you down”. Jean-Luc Godard
  76. 76. 10th World Congress of Semiotics THE SEMIOTIC STATUS OF MOVIE TRAILERS www.apple.com/trailers ¡¡Thank you very much for your attention!! jon@hmca.uva.es mimame@gmail.com

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