EMSA Using Email & Social Media by Adam Franklin


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Adam Franklin gave this presentation at EMSA 2011 in Brisbane.

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  • Stand. Pause. 4Fs.
  • Toby & I in Grade 1 – Dollarmite account. 50c per week. Invest 50c (content), bank Account (bank of content), chores (extra effort) buy some lollies (withdraw) , pay interest (social + email)! I’ve been doing email + social for 6 years. LESSONS. OPPORTUNITY. GOOD NEWS. Now is best time to me marketing your business. BEST TIME to market: WEB TOOLS (free or nominal) : opportunity to build a huge asset + advantage of the millions on competitors on the web. 1-2-3 warm the brain up.
  • Best stat – 14% vs 78%. Best form of marketing...? WOM + Referral. Social + Email is WOM on STEROIDS. Friend recommends a restaurant. Social media is a bit like coming to EMSA – STRANGERS  ACQUAINTENCES  FRIENDS  CUSOTOMERS f
  • DRAW OB WHITEBOARD Who’s on Twitter...? Everyone else can tune out for 30 secs. Not offended if you look at your phone. Only if you’re tweeting. I’ll be checking my phone during the videos for tweets. And i know where your sitting if anyone saying anything nasty about!
  • Uses Social Media? Success with Social Media? Move country? EBOOK – WINE BOOK or TICKET ..? Pass bucket & add your card. STAND UP: Who has email, website? Facebook? Blogs? YouTube? Twitter? LinkedIn? Google +? MySpace? QR codes? Scissors, paper rock.
  • Wasting time, say something wrong, get fired, get sued, negative comments. SPAM laws, CC database and deluge of abuse WORSE YET: Named and shamed by a blogger FAVE: One-click unsubscribe.
  • Are the knives to blame? TODAY: Highlight the pitfalls & how to avoid the embarrassment & loss of revenue Show you case studies of companies using Twitter, Facebook, YouTube, Email & Blog. Your social media strategy and how you’d respond in a crisis.
  • Jeff Jarvis, Computer warranty. Shocking customer service. Blogged + 253 comments. No response.
  • Dell Hell. Press started writing. #1 on google for DELL. Share price dropped. Then they realised. (email + word of mouth… pre-facebook + twitter) Michael Dell came back, $1.5m to resurrect problem. Corporate Blog + Idea Storm. Spoke on panel with @RichardatDELL Now DELL are leading the way!
  • LISTENING to customers now. 5 years ago: Twitter & Facebook didn’t exist, so faster now. RICHARD @ DELL  now leading the way.
  • How much would you pay for a tool to prevent that happening to you? Free. Social Media monitoring tool? LINK on landing page!
  • Done properly can have a positive effect IF you know & follow the rules.
  • Social media is like one big cocktail party. Meeting new people, hanging out with people we like. LISTEN, ASK, NEVER SHOUT. KNOW LIKE & TRUST. Trust your friends.
  • Bidvest
  • 43 RTs 20,000 + followers 40x our 500 followers 25% of the tickets sold were from twitter.
  • Sydney Opera Centre. Authentic + Honest
  • BLANK OUT SCREEN. Many of you received our 1 st EDM. Toby & I in business 12 months & we wrote to everyone we knew. Written in, double, triple, quadruple checked the spelling, HIT SEND. Sit back, breath a sign of relief & wait for the email to arrive in Inbox --- DEAR ADAM. To all 700 people. Good for the 3 Adams but terrible for everyone else! Best performing social media. Everyone has an email. Most have website.
  • Remarkable content. DOWNLOAD  CONNECT  ENQUIRE  BUY
  • Single Greatest Business Asset. National Publications, book deal & interactions with 100s of 1000s of small business owners. Significant Search Engine traffic, EVEN NONE TRUE, would still do it. Instrinscally rewarding. Makes better THINKER, WRITER, SPEAKER, SALESPERSON, and FOCUSED on LEARNING...
  • Remarkable content. Share freely and it grows. Slowly at the start, then blooms. DOWNLOAD  CONNECT  ENQUIRE  BUY
  • 5 Tips for using Social + Email.
  • Social proof
  • Tweet, Share on facebook page, Post on your website Open rate over 100%
  • Remarkable content -  hire a journalist student or grad. Digital Native. Next HIRE: journo. Digital Reach Analytical Content
  • DOWNLOAD: Featured blog + articles CONNECT: on social + Email sign-up with incentive. ENQUIRE: Claim free trial + 1300 HYPOXI BUY:
  • 3k  30k in 3 years 3441 fans
  • Save your questions….
  • Not SOCIAL bc POPULAR It’s SOCIAL because it BUILDS RELATIONSHIPS via GOOD CONTENT NOT CONTENT about you CONTENT That solves people’s problems Not WEB MARKETING on a whim It’s about a WEB STRATEGY that positions you as the only choice to do business with.
  • Biz card draw
  • Remarkable content -  hire a journalist student or grad. Digital Native. Next HIRE: journo. Digital Reach Analytical Content
  • EMSA Using Email & Social Media by Adam Franklin

    1. 1. Email Marketing & Social Media <ul><li>When things go wrong </li></ul><ul><li>Invest in Twitter, Facebook, Blogs, Email & YouTube </li></ul><ul><li>4 Tips </li></ul><ul><li>Hypoxi case study </li></ul><ul><li>Q&A </li></ul>Adam Franklin , Marketing Manager
    2. 2. Pics of TJ and AF INVEST
    3. 4. Tweet Tweet! <ul><ul><li> </li></ul></ul><ul><ul><li> @Franklin_Adam </li></ul></ul><ul><ul><li> </li></ul></ul><ul><ul><li> @Bluewire_Media </li></ul></ul>
    4. 5. Show of hands show of hands?
    5. 7. Tools
    6. 8. Don’t have time? No time?
    7. 11. Monitor
    8. 12. Relax…
    9. 13. It’s just like real life!
    10. 14. Twitter
    11. 15. Results: 40x
    12. 17. Email Marketing
    13. 18. INVEST
    14. 19. www.ducttapemarketing.com/blog
    15. 20. Blogging Attracts More Visitors Source: Data from over 1,500 businesses - http://bit.ly/XDkQV
    16. 23. <ul><li>Facebook comments </li></ul>
    17. 24. 2. Share buttons
    18. 25. 3. Send to a friend
    19. 26. 4. Share on your emails
    20. 27. Email + Social  customers!
    21. 34. Enjoy yourself!
    22. 35. www.bluewiremedia.com.au/emsa
    23. 36. www.bluewiremedia.com.au/emsa
    24. 37. Connect If you’d like a hand with your web strategy or a speaker at an event , please get in touch. [email_address] @Franklin_Adam 1300 258 394