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Facebook Business Page Mini Workshop

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Long version of Making your Facebook Page Sing with screen shots of the entire process of making a business page on Facebook. Also, the insights and tools to really make it work for you!

Long version of Making your Facebook Page Sing with screen shots of the entire process of making a business page on Facebook. Also, the insights and tools to really make it work for you!

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  • 1. Making Your Facebook Page Sing
  • 2. Where are my fans?
    How do I help people find me?
    What about my existing customers?
    I don’t know what to put on my page…
    Why am I doing this?
    No one is commenting…
  • 3. Loyalty, Referral, Sales
  • 4. What is THE most important factor?
    Content
    Is King
  • 5. Compelling Content
    Entertaining
    Valuable
    Engaging
  • 6. Types of Content
    Blog entries
    3rd party content
    Tag parties
    Questions
    Expert time slot
    Polls
    Videos
    Photos
    Links
  • 7. Where to Find Stuff to Say?
    In your head
    Other people
    Blogs
    Tweets
    Newsletters
    RSS feeds
    Twitter Favorites
    Facebook pages
    Aggregators
    Mashable
    ReadWriteWeb
    Alltop
    Techcrunch
    Your industry trade pub
    Guests
  • 8. Welcome to My Page…
    Share your page
    Tag your page
    Ads
    Twitter
    Business card
    Email signature
    Email newsletter
    Invitation card/poster
  • 9. EdgeRank
    Algorithm order:
    Videos/photos
    Links
    Status
    Collaborate
    Comments
    Likes
    Friend varieties
    http://www.social3i.com
  • 10. Toy and Tool Box
    Like Button
    Replacing Share
    Gotta have it
    Send Button
    Like Box
    Posting as page
    Connect
    Custom Tabs
    Tabsite.com, do-it-yourself, Webstrim
    Applications
    Ecommerce: Ecwid, Payvment
    Involver, North Social
    http://developers.facebook.com/
  • 11. The T’s of the Content Calendar
    Theme
    Topics
    Times/days
    Type
    Tone
  • 12. Know Thyself First
    Getting in touch with your Value
    …the ripples vs. the drop
  • 13. Your target customer
    What gap are you closing for your customer?
    Why does your customer need you?
    Why does your customer want you?
    What would your customer do without you? Would they miss you?
    Customer driven or customer focused?
  • 14. Measure, measure, measure
    Create your game rules
    Declare your start
    Measure at the end of a turn (what’s a turn?)
    Compare
    Win? Lose?
    Start the next round
  • 15. Stay in the Game
  • 16. Business Page Fundamentals
    Page vs. Profile
    Privacy
    Page Creation
    Initial Posts and Content
    Inviting people to 'Like' your page
    Vanity url -- 'username'
    Metrics
  • 17. Personal Profile
    Independent of a business page
    Your wall
    Your face to the world of Facebook
  • 18. Personal Home Page
    Default page when you login
    Top News
    Account Settings
    Ads and Pages !
  • 19. Finding 'Create Page'
    Ads and Pages Home page
    Look for Pages
    Click on Pages
  • 20. Create a Page!
    Look for Create Page
    Click on Create Page
  • 21. Create Your Page
    Choose your business type
    Click the icon for the choices
  • 22. Naming the Page
    Choose the subcategory
    The Business or Place will be the name of your page
    Make it searchable
    Simple
    Words in the right order
    Favors the first word
  • 23. Filling out the Page
    Profile picture
    Basic Information
    Settings
    Wall posts
    Pictures
    Links
    Blog posts and tie in
    Then notify your fans
  • 24. Finished Page
    Pictures across top
    Featured pages
    Colorful posts
    Fan engagement
  • 25. Edit Page Options - Settings
    Posting Preference - Your Page!
    Notifications - YES!
    Remember to SAVE CHANGES every time
  • 26. Page Permissions
    Visibility while you're creating the page
    Wall tab shows: All so that it's welcoming/engaging/sense of community
    Posting ability: trust your community
    Spam/blocking words
  • 27. Basic Information
    Fill it all in!
    About will show up on your page under the picture
  • 28. Business Page Profile Picture
    Faces are more engaging than logos
    Unhide all button: for photos at the top of the business page
  • 29. Featured Pages
    Pages you have liked AS YOUR Business Page
    Set of up to 8 to choose to feature
    Could be sponsored
  • 30. Marketing Your Business Page
    Ads
    Inviting your existing email lists
    Like Box for your website
    Vanity URL: 'username'
    Update your fans
  • 31. Managing Your Administrators
    Good practice to have more than one: backup purposes
    Add them by:
    Choosing one of your friends
    Choosing one of the fans
    Email address they use to login to FB
  • 32. Applications Settings
    Setting applications to post to your wall
    Adding new applications and configuring them
    Notes: for auto blog posting
  • 33. Mobile Settings
    Helpful if on the run a lot
    Upload activities photos right away
  • 34. Page Insights
    Lots of interesting data
    Engagement
    Growth
    Demographics
  • 35. Facebook Apps Apps Apps!
    Custom tab pages
    YouTube
    Twitter
    Web Page
    Email Marketing
  • 36. Operating Your Page
    Content Calendar
    Posting as your page
    Metrics
    Objectives
    Personality
  • 37. Content Calendar
    Objectives
    Persona
    Themes
    Timing
    Schedule it!
  • 38. Posting as Yourself vs. Your Page
    Account dropdown
    Use Facebook as a Page
    Choose the Page
    Remember to change back!
  • 39. Metrics
    Set objectives
    Identify measurements that correlate
    Measure!
    Keep track of them
  • 40. Impressions Metrics
    Impressions and Feedback -- few days after post
    Look for what content works at what time on what day
    Objective: greater than the number of 'likes' you have
  • 41. Be Your Personality!