Social Media in Education

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Key uses of social media to:
- Build your school's visibility
- Increase student engagement
- Develop your alumni community
- Facilitate teacher collaboration

This presentation is an overview of social media in education -- uses, target audiences, case studies, considerations, and how to get started.

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Social Media in Education

  1. 1. SOCIAL MEDIA INEDUCATIONHELP OR HINDRANCE? © copyright Kathryn Gorges, 2012. All rights reserved.
  2. 2. AGENDALandscapeUses of SocialMediaExamplesConsiderationsOutlook © copyright Kathryn Gorges, 2012. All rights reserved.
  3. 3. LANDSCAPEStudentsParentsEducatorsSchoolsAlumni © copyright Kathryn Gorges, 2012. All rights reserved.
  4. 4. USES OF SOCIALMEDIALearningengagementSchool spiritInformativeCommunityCollaborationPreparation forfuture workenvironment © copyright Kathryn Gorges, 2012. All rights reserved.
  5. 5. SOCIAL MEDIA IN UNIVERSITIES SUMMARYFacebook is 1st, Twitter is 2nd; Engagement in a variety of communities © copyright Kathryn Gorges, 2012. All rights reserved.
  6. 6. SUCCESSES AND CHALLENGESEngagement increases — Commitment is required © copyright Kathryn Gorges, 2012. All rights reserved.
  7. 7. EXAMPLESMVCSKern CountyMinnesotaClassroomSports © copyright Kathryn Gorges, 2012. All rights reserved.
  8. 8. FACEBOOK PAGEEntire Community — all at once © copyright Kathryn Gorges, 2012. All rights reserved.
  9. 9. PUBLIC SCHOOLS ON SOCIAL MEDIAKern County Approved School District using Social Media for greater reach © copyright Kathryn Gorges, 2012. All rights reserved.
  10. 10. USING TWITTER IN THE CLASSROOMRoosevelt High School, Minnesota: Increasing engagement with learning © copyright Kathryn Gorges, 2012. All rights reserved.
  11. 11. Pattie Ekman, a"But then one teacher of freshmanday, a student English at Mayo, hassaid, Gosh, Ms. gone entirelySassenberg, it paperless in herwould be really classroom by turningcool if you could to Google Docs for all of her studentsstart tweeting out writing and revisionour homework work. She saysassignments," bringing social mediashe says. "So I into her classroomsaid, What the also has helpedheck? Lets give prepare students forit a try." careers in the real world. OUTSIDE THE CLASSROOM Tweeting lessons, Facebook sharing of information and discussion, Google docs © copyright Kathryn Gorges, 2012. All rights reserved.
  12. 12. EDMODO.COMFacebook for classrooms © copyright Kathryn Gorges, 2012. All rights reserved.
  13. 13. FLIPPING THE CLASSROOMLectures on video — engagement in the classroom © copyright Kathryn Gorges, 2012. All rights reserved.
  14. 14. TWITTER FOR TEAM SPORTSFarmingdale High School – public school in New York © copyright Kathryn Gorges, 2012. All rights reserved.
  15. 15. SPORTS TEAMCOMMUNICATIONSOne message posted on the head coach’sFacebook account, or the captain’s, to a move orcancelling of practice, is quicker than making adozen phone calls or several text messages.“It makes it so easy to communicate to the entiregroup as opposed to relying on the old phone‘chain,’ Hand boys’ basketball coach Frank Rossisaid. “I’ve seen coaches post schedules, changesin schedules, inspirational/motivational quotes,stats and other things.” © copyright Kathryn Gorges, 2012. All rights reserved.
  16. 16. TWITTER FOR STEMENGAGEMENT “As someone who was not involved in the project, I was able to follow the progress of the boat building on Twitter when students used hashtags. It was evident from reading the tweets that the use of hashtags and Twitter had generated much more excitement for the event. There is no better way to generate excitement for science and math-- subjects that can be seen as boring--than by fostering competition through social media.” © copyright Kathryn Gorges, 2012. All rights reserved.
  17. 17. PARENT AND STUDENTENGAGEMENT"It is nice for parents to be able to participate intheir students educations, especially in highschool," Wisehart said. "Once the students getolder, parents arent allowed as manyopportunities as they were when their kids werein elementary school.”She also films herself when she is going to beabsent so the substitute can show the YouTubevideo to her classes. "This is a great way forstudents not to miss my instruction, even whenIm not in the room.”Finally, Wisehart has found that cellphones andtexting are a great way to get students involvedin class discussions. A special website allowsstudents to text in and converse using aninteractive whiteboard called a Smart Board.Read more from this Tulsa World article at http://www.tulsaworld.com/news/article.aspx?subjectid=19&articleid=20120122_19_A1_CUTLIN351122 © copyright Kathryn Gorges, 2012. All rights reserved.
  18. 18. CONSIDERATIONSPoliciesCommon SenseSafetyLagging the TrendCompetition forAttention © copyright Kathryn Gorges, 2012. All rights reserved.
  19. 19. IS SOCIAL MEDIA RIGHTFOR YOUR SCHOOL?1.  Does the use of these tools create an expectation that teachers will be “on call” for their students 24/7?2.  Does the use of these tools require campus principals to monitor all communications?3.  Will the use of these sites result in a higher student performance?4.  Which site will your district use? © copyright Kathryn Gorges, 2012. All rights reserved.
  20. 20. HOW DO I START?Guidelines and approvalsChoose a site: Facebook,Twitter, YouTube, Google+,EdmodoCreate a page or profileLet your target group knowDevelop a posting strategy –dependent on your objective •  Public visibility •  Classroom engagement •  School spirit •  Announcements •  Alumni engagement •  Parent updates © copyright Kathryn Gorges, 2012. All rights reserved.
  21. 21. OUTLOOKEmailMobileGamificationData Collection © copyright Kathryn Gorges, 2012. All rights reserved.
  22. 22. RESOURCE LINKSNetSmartz http://www.netsmartz.org/ParentsEdmodo http://www.edmodo.comFacebook’s Family Safety Center https://www.facebook.com/safetyFacebook For School Counselorshttps://fbcdn-dragon-a.akamaihd.net/cfs-ak-snc6/85001/719/391223254278528-/Facebook%20For%20School%20Counselors%20.pdfSocial Media Guidelineshttp://www.edutopia.org/how-to-create-social-media-guidelines-schoolSocial Media Strategykathryn@thesocialmarketingdiva.comwww.facebook.com/SocialMarketingDiva © copyright Kathryn Gorges, 2012. All rights reserved.

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