www.kylelacy.com @kyleplacy facebook.com/kyleplacy
 
 
 
 
 
 
 
 
 
 
 
 
5 Steps To Building Online Relationships
 
 
 
be authentic
 
blogsearch.google.com
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
The Fan Page <ul><li>Photo </li></ul>
 
 
The Fan Page <ul><li>Photo </li></ul><ul><li>Information </li></ul>
 
 
The Fan Page <ul><li>Photo </li></ul><ul><li>Information </li></ul><ul><li>Wall Settings </li></ul>
 
 
The Fan Page <ul><li>Photo </li></ul><ul><li>Information </li></ul><ul><li>Wall Settings </li></ul><ul><li>Photos  </li></ul>
 
The Fan Page <ul><li>Photo </li></ul><ul><li>Information </li></ul><ul><li>Wall Settings </li></ul><ul><li>Photos </li></u...
 
The Fan Page <ul><li>Be Interesting </li></ul><ul><li>Listen to People </li></ul><ul><ul><li>And Respond </li></ul></ul><u...
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
facebook.com/facebook-widgets
 
 
Facebook Ads <ul><li>Segment ads based on age, birthday, gender, and other demographic data </li></ul><ul><li>Most importa...
 
 
 
<ul><ul><li>A business oriented social networking site </li></ul></ul><ul><ul><li>Mainly used for professional networking ...
Your Profile <ul><li>Upload a GOOD Photo </li></ul><ul><li>100% Completion  </li></ul><ul><li>Use Email address as your la...
 
Uploading Contacts
Current Contacts
 
 
 
 
 
 
Past and Present Colleagues
 
 
Recommendations <ul><li>Recommend first </li></ul><ul><li>Ask. Ask. Ask. </li></ul><ul><ul><li>Use custom invite text </li...
 
 
Status Updates
 
Lead Generation
The power is in the introduction from your second degree
How do you measure success?
Measurement <ul><li>Fan Count </li></ul><ul><li>Tiny.Url (tracking links) </li></ul><ul><li>Coupon Code </li></ul><ul><li>...
What You Should Be Doing Tomorrow <ul><li>Create Your Social Profiles </li></ul><ul><li>Setup lists on both Twitter and Fa...
Connect With Me <ul><li>Blog: http://www.kylelacy.com </li></ul><ul><li>Twitter: @kyleplacy </li></ul><ul><li>Email: kyle@...
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Lead Generation through Social Media Seminar

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Lead Generation through Social Media Seminar

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  3. www.kylelacy.com @kyleplacy facebook.com/kyleplacy
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  16. 5 Steps To Building Online Relationships
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  20. be authentic
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  22. blogsearch.google.com
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  38. The Fan Page <ul><li>Photo </li></ul>
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  41. The Fan Page <ul><li>Photo </li></ul><ul><li>Information </li></ul>
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  44. The Fan Page <ul><li>Photo </li></ul><ul><li>Information </li></ul><ul><li>Wall Settings </li></ul>
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  47. The Fan Page <ul><li>Photo </li></ul><ul><li>Information </li></ul><ul><li>Wall Settings </li></ul><ul><li>Photos </li></ul>
  48.  
  49. The Fan Page <ul><li>Photo </li></ul><ul><li>Information </li></ul><ul><li>Wall Settings </li></ul><ul><li>Photos </li></ul><ul><li>Custom Tabs </li></ul>
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  51. The Fan Page <ul><li>Be Interesting </li></ul><ul><li>Listen to People </li></ul><ul><ul><li>And Respond </li></ul></ul><ul><li>It Is All About the Share </li></ul><ul><li>Ask Genuine Questions </li></ul>
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  67. facebook.com/facebook-widgets
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  70. Facebook Ads <ul><li>Segment ads based on age, birthday, gender, and other demographic data </li></ul><ul><li>Most importantly: REGION BASED </li></ul><ul><li>Pay-per-click </li></ul>
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  74. <ul><ul><li>A business oriented social networking site </li></ul></ul><ul><ul><li>Mainly used for professional networking and has over 48 million registered users in 170 industries </li></ul></ul>
  75. Your Profile <ul><li>Upload a GOOD Photo </li></ul><ul><li>100% Completion </li></ul><ul><li>Use Email address as your last name </li></ul><ul><li>Keyword out your profile </li></ul>
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  77. Uploading Contacts
  78. Current Contacts
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  85. Past and Present Colleagues
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  88. Recommendations <ul><li>Recommend first </li></ul><ul><li>Ask. Ask. Ask. </li></ul><ul><ul><li>Use custom invite text </li></ul></ul><ul><li>Actually do it. </li></ul>
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  91. Status Updates
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  93. Lead Generation
  94. The power is in the introduction from your second degree
  95. How do you measure success?
  96. Measurement <ul><li>Fan Count </li></ul><ul><li>Tiny.Url (tracking links) </li></ul><ul><li>Coupon Code </li></ul><ul><li>Email Distribution </li></ul><ul><ul><li>Sears </li></ul></ul><ul><li>Phone Calls </li></ul><ul><li>Traffic to Website </li></ul>
  97. What You Should Be Doing Tomorrow <ul><li>Create Your Social Profiles </li></ul><ul><li>Setup lists on both Twitter and Facebook </li></ul><ul><li>Connect with Your Email Database (Facebook, Twitter, LinkedIN) </li></ul><ul><li>Add 10 people to each list </li></ul>
  98. Connect With Me <ul><li>Blog: http://www.kylelacy.com </li></ul><ul><li>Twitter: @kyleplacy </li></ul><ul><li>Email: kyle@getbrandswag.com </li></ul><ul><li>Phone: 1-765-610-5965 </li></ul>

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