Facebook strategies

740 views

Published on

How do you get people to ‘like’ your Facebook business page? How do they even find it? You’ve created one, you’ve put a few status entries on it, but no one is showing up. Why? And what do I do now?

Kathryn will share strategies that have worked for her clients, some insights into keeping visible in Facebook, and some fun ways to get people engaged.

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
740
On SlideShare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
6
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Facebook strategies

  1. 1. Making Your Facebook Page Sing<br />
  2. 2. Where are my fans?<br />How do I help people find me?<br />What about my existing customers?<br />I don’t know what to put on my page…<br />Why am I doing this?<br />No one is commenting…<br />
  3. 3. Loyalty, Referral, Sales<br />
  4. 4. What is THE most important factor?<br />Content<br />Is King<br />
  5. 5. Compelling Content<br />Entertaining<br />Valuable<br />Engaging<br />
  6. 6. Types of Content<br />Blog entries<br />3rd party content<br />Tag parties<br />Questions<br />Expert time slot<br />Polls<br />Videos<br />Photos<br />Links<br />
  7. 7. Where to Find Stuff to Say?<br />In your head<br />Other people<br />Blogs<br />Tweets<br />Newsletters<br />RSS feeds<br />Twitter Favorites<br />Facebook pages<br />Aggregators<br />Mashable<br />ReadWriteWeb<br />Alltop<br />Techcrunch<br />Your industry trade pub<br />Guests<br />
  8. 8. Welcome to My Page…<br />Share your page<br />Tag your page<br />Ads<br />Twitter<br />Business card<br />Email signature<br />Email newsletter<br />Invitation card/poster<br />
  9. 9. EdgeRank<br />Algorithm order:<br />Videos/photos<br />Links<br />Status<br />Collaborate<br />Comments<br />Likes<br />Friend varieties<br />http://www.social3i.com<br />
  10. 10. Toy and Tool Box<br />Like Button<br />Replacing Share<br />Gotta have it<br />Like Box<br />Posting as page<br />Connect<br />Custom Tabs<br />Tabsite.com, do-it-yourself, Webstrim<br />Applications<br />Ecommerce: Ecwid, Payvment<br /> Involver, North Social<br />http://developers.facebook.com/<br />
  11. 11. The T’s of the Content Calendar<br />Theme<br />Topics<br />Times/days<br />Type<br />Tone<br />
  12. 12. Know Thyself First<br />Getting in touch with your Value<br />…the ripples vs. the drop<br />
  13. 13. Your target customer<br />What gap are you closing for your customer?<br />Why does your customer need you?<br />Why does your customer want you?<br />What would your customer do without you? Would they miss you?<br />Customer driven or customer focused?<br />
  14. 14. Measure, measure, measure<br />Create your game rules<br />Declare your start<br />Measure at the end of a turn (what’s a turn?)<br />Compare<br />Win? Lose?<br />Start the next round<br />
  15. 15. Stay in the Game<br />

×