Facebook

233 views

Published on

Tutorial on how to use Facebook

Published in: Real Estate
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
233
On SlideShare
0
From Embeds
0
Number of Embeds
3
Actions
Shares
0
Downloads
3
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Facebook

  1. 1. Facebook
  2. 2. Before Setting Up An Account <ul><li>Ask yourself </li></ul><ul><ul><li>Why you are doing this? </li></ul></ul><ul><ul><li>What do you want to achieve? </li></ul></ul><ul><ul><li>Is your target market using this network? </li></ul></ul><ul><li>What is your brand identity? </li></ul><ul><ul><li>Do you want to maintain or change? </li></ul></ul><ul><ul><li>Develop a 160 word elevator pitch </li></ul></ul><ul><ul><ul><li>Help you nail down you brand position </li></ul></ul></ul><ul><ul><ul><li>Used in your profiles </li></ul></ul></ul>
  3. 3. Facebook Intro <ul><li>Facebook is a social networking site that allows you to share information with your “friends” and “Fans” </li></ul><ul><li>Originally designed for college students 2003 </li></ul><ul><ul><li>Originally Harvard Hot or Not site </li></ul></ul><ul><ul><li>Now open to everyone </li></ul></ul><ul><li>Two different aspects we will focus on </li></ul><ul><ul><li>Personal Profile </li></ul></ul><ul><ul><li>Fan Page </li></ul></ul>
  4. 4. Why Facebook? <ul><li>In 2009 39% of total social network traffic </li></ul><ul><li>“ Women over 55 remain the fastest growing group. In absolute numbers there are now even slightly more members between the ages of 45 and 65 than there are 13-to 17-year-olds.” </li></ul><ul><li>“ 45% of Facebook’s US audience is now 26 years old or older.” </li></ul>
  5. 5. Why Facebook? Cont’d <ul><li>Your clients are on here </li></ul><ul><ul><li>Past </li></ul></ul><ul><ul><li>Present </li></ul></ul><ul><ul><li>Future </li></ul></ul><ul><li>How many of you have received requests from friends to join? </li></ul>
  6. 6. Where to begin <ul><li>You first need a Personal Profile </li></ul><ul><li>Then set up a Fan Page </li></ul>
  7. 7. Private Profile <ul><li>What you typically think of when talking FB </li></ul><ul><li>Fill out all your info </li></ul><ul><ul><li>Add as much as you are comfortable with </li></ul></ul><ul><ul><li>http://www.facebook.com/username/ </li></ul></ul><ul><li>Create lists i.e friends, family, clients </li></ul><ul><li>Set your privacy filters </li></ul><ul><li>Upload your contact database to see whose there </li></ul><ul><ul><li>Segregate people into lists i.e. Friends, family, clients... </li></ul></ul><ul><ul><li>See who is friends with your friends </li></ul></ul>
  8. 8. Private Profile cont’d <ul><li>No commercial messages </li></ul><ul><ul><li>Not been enforced but they can </li></ul></ul><ul><li>With that said if you do 80/20 or 90/10 rule </li></ul><ul><ul><li>Help you avoid alienating friends </li></ul></ul><ul><ul><li>Don’t talk about the listing details </li></ul></ul><ul><ul><ul><li>Mention listing when talking about the market... </li></ul></ul></ul><ul><ul><li>Update your status and post on your wall </li></ul></ul><ul><ul><ul><li>Stay top of mind through newsfeed </li></ul></ul></ul>
  9. 9. Fan Page <ul><li>This is where business belongs </li></ul><ul><li>Privacy layer between your Fan Page and the people who “Fan” your Page </li></ul><ul><li>Support your branding and desired positioning </li></ul><ul><li>Connect and engage </li></ul><ul><li>Position as an authority... </li></ul><ul><li>Focus on providing value to your Fans </li></ul><ul><li>Great for SEO </li></ul><ul><li>Stay top of mind through your Fan’s newsfeed </li></ul>
  10. 10. Fan Page cont’d <ul><li>Market listings </li></ul><ul><ul><li>Specific tab </li></ul></ul><ul><ul><li>Add photo galleries </li></ul></ul><ul><ul><li>Add video </li></ul></ul><ul><ul><li>Reference the listing on your wall </li></ul></ul><ul><li>Variety of ways to deliver content and integrate your Fan Page with your other digital assets </li></ul><ul><li>Good examples </li></ul><ul><ul><ul><li>http://www.facebook.com/SueAdlerTeam </li></ul></ul></ul><ul><ul><ul><li>http://www.facebook.com/LedyardRealEstate </li></ul></ul></ul><ul><ul><ul><li>http ://www.facebook.com/miamism </li></ul></ul></ul>
  11. 11. How to Leverage Facebook <ul><li>Goal = Drive traffic to website </li></ul><ul><ul><li>Fan Page </li></ul></ul><ul><li>Use your Personal Profile to build network then convert them to Fans </li></ul><ul><li>Update your status and post to your wall regularly both Personal Profile and Fan Page </li></ul><ul><li>Create conversations </li></ul><ul><ul><li>On your wall </li></ul></ul><ul><ul><li>Fan page wall </li></ul></ul><ul><ul><li>Friends walls </li></ul></ul><ul><ul><li>The wall of the page you fanned </li></ul></ul>
  12. 12. How to Leverage Facebook <ul><li>Integrate with other digital assets </li></ul><ul><ul><li>Website </li></ul></ul><ul><ul><li>Blog </li></ul></ul><ul><ul><li>Social media networks </li></ul></ul><ul><li>Fan other pages, join groups </li></ul><ul><ul><li>Engage </li></ul></ul>

×