Facebook

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Facebook

  1. 1. FACEBOOK Like it
  2. 2. Profiles and Pages <ul><li>Profiles are for people </li></ul><ul><li>Pages are for Businesses </li></ul><ul><ul><li>Facebook is building significant new functionality for business and it will only work in pages </li></ul></ul><ul><ul><li>Can designate multiple page administrators </li></ul></ul><ul><ul><li>Profiles have friends, which require mutual acceptance. Anyone can become a fan with out approval </li></ul></ul>
  3. 3. Set-Up <ul><li>Sign up for free account </li></ul><ul><li>Edit your profile </li></ul><ul><li>Join Networks </li></ul><ul><li>Connect with friends </li></ul><ul><li>Share information </li></ul><ul><li>Use Applications </li></ul>
  4. 4. Set-Up Fan/Like Page <ul><li>Must be logged in to Facebook to set-up a page </li></ul><ul><li>Go to www.facebook.com/pages/create.php </li></ul><ul><li>Choose a category: Local, Brand/Product, Artist/Band/Public Figure </li></ul><ul><li>Choose a name for you page </li></ul><ul><li>Now click create page! </li></ul>
  5. 5. Set-Up Fan/Like Page <ul><li>Fill out page like you would a profile page </li></ul><ul><li>Add information about your company </li></ul><ul><li>Add your logo as the page picture </li></ul><ul><li>Take advantage of page features like the discussion board to engage your fans </li></ul><ul><li>When you are ready to unleash your page make sure that you click the “Publish” Button </li></ul>
  6. 6. As an Administrator… <ul><li>Your name and profile will not show anywhere </li></ul><ul><li>When you post information to your page it will appear to be posted by the company </li></ul><ul><li>In addition to being a Administrator of the page, you will want to become a fan </li></ul><ul><ul><li>You will be listed among all of the other fans of the page, all of the pages you are a fan of will show on your profile, giving your business more visibility </li></ul></ul>
  7. 7. Promoting Page <ul><li>Create an engaging page </li></ul><ul><li>Leverage the viral nature of Facebook – the news feed </li></ul><ul><li>Draw on you existing network </li></ul><ul><li>Make your page publicly searchable </li></ul><ul><li>Use Facebook ads for an extra push </li></ul>
  8. 8. Advertising on Facebook <ul><li>Facebook allows you to promote your business, get more fans for your business page, and drive more leads for our sales team. </li></ul><ul><li>Go to www.facebook.com/advertising </li></ul><ul><li>Choose what you want to advertise: External website, fan page, group, or event </li></ul>
  9. 9. Advertising on Facebook <ul><li>Build your ad via the simple Facebook Wizard </li></ul><ul><ul><li>Review ad best practices and common reasons for rejection </li></ul></ul><ul><ul><li>Build your ad – write the title and body, add a photo </li></ul></ul><ul><ul><li>Preview your ad </li></ul></ul>
  10. 10. Advertising on Facebook <ul><li>Add social actions - Social actions will display relevant connections to the viewer of your ad </li></ul><ul><li>Target the audience for your ad </li></ul><ul><li>Select payment type and budget </li></ul>
  11. 11. Tracking <ul><li>Facebook has built-in analytics to help track ad performance </li></ul><ul><li>Measure and analyze </li></ul><ul><ul><li>Reach </li></ul></ul><ul><ul><li>Engagement </li></ul></ul><ul><ul><li>Facebook grade http://facebook.grader.com </li></ul></ul><ul><ul><li>Impact on sales funnel </li></ul></ul>

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