Facebook Business Page Mini Workshop

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Long version of Making your Facebook Page Sing with screen shots of the entire process of making a business page on Facebook. Also, the insights and tools to really make it work for you!

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Facebook Business Page Mini Workshop

  1. 1. Making Your Facebook Page Sing<br />
  2. 2. Where are my fans?<br />How do I help people find me?<br />What about my existing customers?<br />I don’t know what to put on my page…<br />Why am I doing this?<br />No one is commenting…<br />
  3. 3. Loyalty, Referral, Sales<br />
  4. 4. What is THE most important factor?<br />Content<br />Is King<br />
  5. 5. Compelling Content<br />Entertaining<br />Valuable<br />Engaging<br />
  6. 6. Types of Content<br />Blog entries<br />3rd party content<br />Tag parties<br />Questions<br />Expert time slot<br />Polls<br />Videos<br />Photos<br />Links<br />
  7. 7. Where to Find Stuff to Say?<br />In your head<br />Other people<br />Blogs<br />Tweets<br />Newsletters<br />RSS feeds<br />Twitter Favorites<br />Facebook pages<br />Aggregators<br />Mashable<br />ReadWriteWeb<br />Alltop<br />Techcrunch<br />Your industry trade pub<br />Guests<br />
  8. 8. Welcome to My Page…<br />Share your page<br />Tag your page<br />Ads<br />Twitter<br />Business card<br />Email signature<br />Email newsletter<br />Invitation card/poster<br />
  9. 9. EdgeRank<br />Algorithm order:<br />Videos/photos<br />Links<br />Status<br />Collaborate<br />Comments<br />Likes<br />Friend varieties<br />http://www.social3i.com<br />
  10. 10. Toy and Tool Box<br />Like Button<br />Replacing Share<br />Gotta have it<br />Send Button<br />Like Box<br />Posting as page<br />Connect<br />Custom Tabs<br />Tabsite.com, do-it-yourself, Webstrim<br />Applications<br />Ecommerce: Ecwid, Payvment<br /> Involver, North Social<br />http://developers.facebook.com/<br />
  11. 11. The T’s of the Content Calendar<br />Theme<br />Topics<br />Times/days<br />Type<br />Tone<br />
  12. 12. Know Thyself First<br />Getting in touch with your Value<br />…the ripples vs. the drop<br />
  13. 13. Your target customer<br />What gap are you closing for your customer?<br />Why does your customer need you?<br />Why does your customer want you?<br />What would your customer do without you? Would they miss you?<br />Customer driven or customer focused?<br />
  14. 14. Measure, measure, measure<br />Create your game rules<br />Declare your start<br />Measure at the end of a turn (what’s a turn?)<br />Compare<br />Win? Lose?<br />Start the next round<br />
  15. 15. Stay in the Game<br />
  16. 16. Business Page Fundamentals<br />Page vs. Profile<br />Privacy<br />Page Creation<br />Initial Posts and Content<br />Inviting people to 'Like' your page<br />Vanity url -- 'username'<br />Metrics<br />
  17. 17. Personal Profile<br />Independent of a business page<br />Your wall<br />Your face to the world of Facebook<br />
  18. 18. Personal Home Page<br />Default page when you login<br />Top News<br />Account Settings<br />Ads and Pages !<br />
  19. 19. Finding 'Create Page'<br />Ads and Pages Home page<br />Look for Pages<br />Click on Pages<br />
  20. 20. Create a Page!<br />Look for Create Page<br />Click on Create Page<br />
  21. 21. Create Your Page<br />Choose your business type<br />Click the icon for the choices<br />
  22. 22. Naming the Page<br />Choose the subcategory<br />The Business or Place will be the name of your page<br />Make it searchable<br />Simple<br />Words in the right order<br />Favors the first word<br />
  23. 23. Filling out the Page<br />Profile picture<br />Basic Information<br />Settings<br />Wall posts<br />Pictures<br />Links<br />Blog posts and tie in<br />Then notify your fans<br />
  24. 24. Finished Page<br />Pictures across top<br />Featured pages<br />Colorful posts<br />Fan engagement<br />
  25. 25. Edit Page Options - Settings<br />Posting Preference - Your Page!<br />Notifications - YES!<br />Remember to SAVE CHANGES every time<br />
  26. 26. Page Permissions<br />Visibility while you're creating the page<br />Wall tab shows: All so that it's welcoming/engaging/sense of community<br />Posting ability: trust your community<br />Spam/blocking words<br />
  27. 27. Basic Information<br />Fill it all in!<br />About will show up on your page under the picture<br />
  28. 28. Business Page Profile Picture<br />Faces are more engaging than logos<br />Unhide all button: for photos at the top of the business page<br />
  29. 29. Featured Pages<br />Pages you have liked AS YOUR Business Page<br />Set of up to 8 to choose to feature<br />Could be sponsored<br />
  30. 30. Marketing Your Business Page<br />Ads<br />Inviting your existing email lists<br />Like Box for your website<br />Vanity URL: 'username'<br />Update your fans<br />
  31. 31. Managing Your Administrators<br />Good practice to have more than one: backup purposes<br />Add them by:<br />Choosing one of your friends<br />Choosing one of the fans<br />Email address they use to login to FB<br />
  32. 32. Applications Settings<br />Setting applications to post to your wall<br />Adding new applications and configuring them<br />Notes: for auto blog posting<br />
  33. 33. Mobile Settings<br />Helpful if on the run a lot<br />Upload activities photos right away<br />
  34. 34. Page Insights<br />Lots of interesting data<br />Engagement<br />Growth<br />Demographics<br />
  35. 35. Facebook Apps Apps Apps!<br />Custom tab pages<br />YouTube<br />Twitter<br />Web Page<br />Email Marketing<br />
  36. 36. Operating Your Page<br />Content Calendar<br />Posting as your page<br />Metrics<br />Objectives<br />Personality<br />
  37. 37. Content Calendar<br />Objectives<br />Persona<br />Themes<br />Timing<br />Schedule it!<br />
  38. 38. Posting as Yourself vs. Your Page<br />Account dropdown<br />Use Facebook as a Page<br />Choose the Page<br />Remember to change back!<br />
  39. 39. Metrics<br />Set objectives<br />Identify measurements that correlate<br />Measure!<br />Keep track of them<br />
  40. 40. Impressions Metrics<br />Impressions and Feedback -- few days after post<br />Look for what content works at what time on what day<br />Objective: greater than the number of 'likes' you have<br />
  41. 41. Be Your Personality!<br />

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