AMA training, Facebook for Marketers, March 1, 2011, Philadelphia. Delivered by Bernie Borges.

1. Facebook for Marketers Presented by: Bernie Borges March 1, 2011 Philadelphia

2. Goals Learn how to use Facebook in productive and measurable ways in business. Learn strategies and tactics to build your audience. Understand the “rules of engagement.” Understand Facebook’s marketing potential. Minimize mistakes. Maximize positive results.

3. Expectations Navigate Facebook How to develop a content strategy that drives sales or cust. service Learn the various Facebook channels e.g. advertising, personal profiles, groups, business pages, events, causes… How to build your personal or company brand and build a network Select and implement applications that fit your Facebook marketing plan Understand the “rules of engagement” and community building best practices Experiential marketing that creates “buzz” How to use Facebook advertising and why you should Measure – review – refine: Facebook analytics

4. Skills to Acquire The 2 pillars of social media Content-content-content Building relationships The habit of using Facebook daily. How to engage with people and brands. How to build your personal and company brand. How to measure results from Facebook marketing.

5. Agenda Just a Little Background Getting Started…a few Basics Facebook Navigation Build Your Brand Facebook Ads Measuring Facebook ROI In the Trenches: Case Studies

7. Open Graph API

8. Setting Goals

10. Facebook Statshttp://www.checkfacebook.com/

11. Facebook Stats as of Dec 2010http://www.digitalsurgeons.com/facebook-vs-twitter-infographic/

12. Facebook Stats as of Dec 2010http://www.digitalsurgeons.com/facebook-vs-twitter-infographic/

13. Facebook’s Open Graph API The buzz about the Open Graph API A way to embed Facebook pages anywhere on the web Authentication hub for social experiences on the web What this means for marketers Facebook has become a major tool in expanding brand awareness for B2B as well as B2B companies Graph from AllFacebook.com

14. Before We Begin… Understanding how to market with Facebook begins with Setting and measuring goals Understanding Facebook uses Understanding Facebook navigation What happens when you post content on your wall Customizing your Facebook marketing Facebook interactivity

15. Setting and Measuring Goals Chris Treadaway & Mari Smith Facebook Marketing: An Hour a Day Goals Metrics Example

16. If Monetizing Facebook Is Your Objective… Three Forms of Media Earned Media Authority Trust Reputation Purchased Media Facebook Ads Owned Media Content we produce, e.g., Facebook apps, documents, blogs, videos, photos, announcements Usually all work best together…

17. Facebook Uses Personal profile Business (Fan) page Groups Events Causes Community Page Applications Advertising Search engine

18. How Your Post and Content Travels… Business Page Friend’s Profile Page Write comment and paste link Click attach Click Share to everyone Posts to Find and Convert’s Business page with 680 people that “Like” the business page Posts to the News Feed of 680 people that “Like” Find and Convert Your post now shows in 116 more news feeds One of those 560 then want to “share” with their 116 friends A comment is made and your post is then shared again, posting to 142 more news feeds…and so on

19. Just Imagine…If 5% of friends shared a post with 130 friends each time… This is how content goes viral

20. Basic Facebook Navigation Group Must have a personal profile Invitations can be open to the public or closed Allows you to send bulk invite to friends Opportunity for message to go viral Does not support applications Can create related event and invitation Cannot promote with social ads No visitor statistics available (at this time) Discussions Personal Profile You can friend others You can “Like” a page Cannot use profile for business Post messages that will be read by your “friends” Create events Share content, photos and video Send private email Business Page Visible to unregistered users Can be indexed for SEO value Reputation management value Allows for “vanity” URL Can create events Can tailor to specific needs Over 500,000 Facebook and 3rd party applications Can promote with social ads Offers Visitor statistics Allows multiple administrators not attached to a profile Discussions Personal profiles are for people Business pages are for celebrity, band, business or organization Groups are sponsored by an individual for specific topics

22. Find others and meaningful content that is meaningful, educational and/or entertaining

23. A way to engage with people you know and meet others with common interests19

25. Promote

26. Build Authority

27. Have your business page connect to your profile if possible20

28. Facebook Evolution Facebook is constantly changing

29. Facebook Pages Revised Feb 10, 2011 Hi Bernie, Facebook pages are getting an updated layout and several new features to help you engage with your fans. Here's some of what you'll be getting: Notifications when fans interact with your page or posts. A place to showcase photos along the top of your page. A news feed for your page. The ability to Like and post on other pages as your page. All pages will automatically be upgraded on March 10.

30. Facebook Pages Revised Feb 10, 2011

31. Facebook Pages Revised Feb 10, 2011

32. Getting started… Setting Up: Personal Profile Your Settings Notifications Mobilizing Find Friends Account Applications Business Page Applications Groups Help Center

33. Setting up a Personal Profile Are you creating a personal profile or a business page? Do you want a personal profile attached to your business page? Fill in form or select “Create a Page” Select Privacy settings. Agree to Facebook TOS.. Confirmation email. Search for friends and coworkers: Online email address book for possible friends and contacts By school or company. Help

34. Your Profile Facebook will remind you of steps you need to complete Edit Profile Max 4M on photo or avatar

35. Set Up Your Personal Profile Privacy Settings Friends Friends of Friends Everyone Personal Information and Posts Contact Information Search Applications and Websites Instant Personalization Pilot Program More information Mashable: Facebook Privacy Controls Facebook Privacy Explanation Facebook Privacy

36. Privacy Settings - ApplicationsFriends Only; Except Clients

37. Notifications Tab Update your Fans Visit your Insights Page Get more fans with Facebook Ads

38. Mobilizing Your Facebook Set Up and verify Select your phone Text a link to phone Text messages Upload via email Access via account and footer

39. Settings – Find Friends 3 Email Suggestions Search Connections Address Book Create csv file from address book and upload 4 5 1 2

40. Settings - Account Settings Networks Groups or School Notifications Mobile Language Payments Facebook Ads

41. Settings - Applications You can edit Settings Profile

42. Personal Profile Tips Upload a few pictures and fill out your profile completely. Update your status daily. “Like” business (fan) pages and join groups that are of interest to you. Participate in them by commenting on their walls and/or uploading links. Edit settings to exclude apps to lists e.g. Gambling app on your profile Engage with your Facebook friends by commenting on their walls, invite them to join your business page(s)/groups, comment on their videos/pictures, and upload videos/pictures. Post upcoming events or parties you may have and invite your Facebook friends. Listen in on Facebook conversations and get social with your peers and friends as you see fit and get comfortable doing so.

43. Creating a Business Pagehttp://www.facebook.com/pages/create.php

44. Edit Your Business Page Edit page Settings Wall Settings Mobile Applications Photos Discussion Boards Links Video Notes Events

46. Send to all fans of pages

49. Application Finder http://apps.facebook.com/appsdir/?ref=ts

50. Creating a Vanity URL http://www.facebook.com/username You must have a profile to create vanity URL for a business page Minimum of 25 “Likes” for business page URL Select a name with relevant keywords for search value

51. Creating a Grouphttp://www.facebook.com/apps/application.php?id=2361831622&b On Home Page - select: Groups Create a Group A Group must have a sponsor (profile, business page or groups) attached to it Invite friends to join Posting a link to join a group in a message, on a wall or in a discussion board is construed as “spam” Make members “admin” so that they can invite his/her friends to join the group

52. Help Centerhttp://www.facebook.com/help/?page=903#!/help/?ref=pf Located at bottom of page

54. Messages

55. Notes

56. Lists

59. Use selectively, e.g., lists, sub groups of friends

60. Good way to send links, videos, photos

61. Limited to 20 at a time

63. Manage Lists Use lists to group your friends Common interests Segmentation Separate business and personal Specific groups Send messages to groups in list

64. Tagging Friends or Pages in Facebook Use the “@” before a name to tag

65. Facebook Is a Behavioral Based Search Engine Entertainment and Communication System… Notification of interactions between you and your networks

66. Facebook Really Wants to Help You Connect When clicking friends you may see this: Re-connect with past connections Find friends of friends

68. Status updates should be interesting and spread out.

69. Use live chat selectively with people you know.

70. Only poke close friends, and don’t over do it.

71. Don’t invite all your friends to join every game you play. Be selective.

72. Create lists and use them to avoid treating all your friends the same.

73. Don’t share too much information.

74. Invite friends to pages, groups, events, etc, selectively.

75. Don’t repeatedly invite friends to join your page if they’ve ignored.

76. Use messaging sparingly. Don’t flood friend’s inboxes.

77. Tag friends in photos selectively. Don’t embarrass someone.

79. Guiding Principle… Facebook is not about shouting your message Facebook is about communication, relationships and engagement that will ultimately achieve your goal…

80. The Seven Heavenly Truths About Social Media Networks* Preferred communication of younger generations but not limited to them Social media is based on the concept of “friends” as a loosely applied term for people connecting with people, companies, brands… People that are active on the Internet are more likely active in social networks & are often influencers within their niche groups Social media content is transparent…once it’s posted, it is widely visible Content is the hub of the Internet, social media is just one spoke The rules in social media are still being defined. Experiment and tread carefully What motivates people is the key to social media usage… Chris Treadaway Mari Smith *Facebook Marketing An Hour a Day

81. The Seven Deadly Sins Motivators of Social Media Networking* Social Interaction Motivators Love Self-expression / emotion Sharing opinions / influencing friends Showing Off…the Id Fun / escapism / humor Memories and nostalgia Making Money Chris Treadaway Mari Smith *Facebook Marketing An Hour a Day

82. Facebook Branding Strategy Build an active wall Encourage people to Like your page Monitor and participate in the comments on your Wall Re-purpose content Post useful, interesting content from various sources, regularly Encourage Experiential Marketing Use Landing or welcome tabs Product specific interaction Deliver a unique experience! Experiment Use Calls to Action Well designed, clear calls to action Market Facebook outside Facebook Use photos If possible, use pictures to show how customers use your product Show customer satisfaction and engagement Post pictures of your team at work Use video Post recording of team member “experts” Show your product in action Integrate off-line marketing Other media ads and content

83. Keep It Special Offer visitors something on Facebook they cannot find anywhere else Create a unique Facebook experience

86. Events Events targeted to people Events listed by Your invites Your friends invites Difficult to find events in search with specific name Successful events take marketing effort

87. Creating an Eventhttp://www.facebook.com/help/?page=828 On Home Page - select: Events Create an Event Customizing your event under Wall you can add: Photos Videos Links Remember Successful events take marketing effort

88. Events Engaging image Captivating tag line Informative Invite friends to attend Share it on your wall Attached to profile or business page

89. Events Share it on your wall

90. Promoting Your Business Pagehttp://www.facebook.com/help/?faq=12822 Allow business page to go through your Facebook news feed. Your Profile News Feed allows your business page to display to all your friends. It’s crucial to spreading your message to the most people on Facebook. Help Screenshot fnc post + bernie news feed

91. Promoting Your Business Page Be social…”Like” other Business pages of interest to you Upload relevant content and leave comments on other people’s business page Not the place for a sales pitch…do not be spammy Affiliate with other brands, businesses, and public figures By becoming a fan (Like) of another page, your page will publically support that page Help

92. Promoting Your Business Page Post a variety of content to draw a variety of users Respond to comments Experiment with targeting Post content regularly Post outside of work hours Use an image in the post of a blog article on the wall. Encourage likes and shares (widgets) Make exclusive offers Integrate a landing page in Facebook, eg., MailChimp Post video links directly to Facebook so it will play inside Facebook. Indlude a link to your website in the description. Share images. Use Flickr for better analytics. For more interaction post images directly to Facebook. Status updates: Keep it simple. Encourage user generated content. E.g., Gemvara, All Things Jeep page. Help

93. Promoting Your Business Page Post video links directly to Facebook so it will play inside Facebook. Include a link to your website in the description. Share images. For more interaction post images directly to Facebook. Status updates: Keep it simple. Encourage user generated content. E.g., Gemvara, All Things Jeep page. Help

95. Customize tabs

97. Create Facebook Badge To Promote Your Page(s) Facebook Badges Page Badge Profile Badge Like Badge Photo Badge Use 3rd party Facebook buttons Do: hyperlink the badge to your Facebook Page or landing page Do: hyperlink the name of your business within your promotional copy to your Facebook Page. For example, Company X on Facebook Don’t: hyperlink the “Find us on Facebook” badge to the Facebook log-in page. Don’t: hyperlink the word “Facebook” within your promotional copy to your Facebook Page. For example, Company X on Facebook

98. Display Your Facebook Page on Your Blog

99. Using Your Profile to Promote Your Business Page In order to be visible to search engines, your business page privacy setting must be public. Occasionally “suggest to friends” to become a fan of your business page Email the vanity URL of your business page to people in your address book Display your business page badge on your blog Include your Facebook page in email auto-signature Display Facebook badge on your website & blog. Invite people to leave comments on your business page. Help

100. Facebook Page Promoting Do’s & Don’ts Do’s Post daily Consider your friends’ interests Share other’s content Invite engagement Offer a unique experience Be Human Measure, review, revise Don’ts Don’t over-post Don’t spam Don’t be “me” centric Don’t fly blind Don’t think short term Don’t be robotic

101. Facebook Marketing: Apps & Plug-Ins Facebook developers - Facebook Platform Showcase Mixture of free and fee based apps Cross-pollinate social media and traditional media venues Use email, newsletters, direct mail and media to point to social networks

102. Facebook Marketing: Apps & Plug-Ins Facebook developers - Facebook Platform Showcase

103. PlacesWho. What. When. And Now Where

104. Facebook PlacesLBS – Location Based Services Similar to FourSquare and Gowalla Requires: a Smart Phone Facebook touch mobile site is only visible on mobile browsers that supports HTML 5 and geolocation Setup: http://touch.facebook.com Click “Places tab at www.touch.facebook.com You can add places, check into places that already exist and tag friends

105. What “Facebook Places” Can Do for Experiential Marketing Mobile App that allows people to connect “on the go” B2C opportunity to deliver customer service value that maximizes loyalty

106. Project Titan…fMail Convergence Like gMail but integrated across your social graph Lighter and Simpler eMail SMS Seamless messaging that will hook into email but is not eMail Conversation History – Threading Social Inbox Will rollout by invite http://facebookemail.org/ http://www.skeptical-science.com/science/facebook-event-live-update/ http://nadheeraudawatthe.blogspot.com/ http://tech http://www.readwriteweb.com/crunch.com/2010/11/13/youve-got-fmail/

107. Pages Compared to Groups

108. Tracking Fan Page Engagementshttp://alerts.hyperinteraktiv.no/

109. Tracking Fan Page Engagementshttp://alerts.hyperinteraktiv.no/

110. Facebook Ads

111. Facebook Ads and How They Work Costs less than other forms of Internet ads Targeted to user behavior Work differently than banner or click through ads Successful Facebook advertising requires Targeting Creativity Experimentation Monitoring

112. Some Notable Differences between Facebook Ads and Google Adwords There is more competition on Google than Facebook… Google Adwords is keyword and geo targeted where as Facebook advertising is demographic, geo targeted and allows targeting according to profile attributes You can steadily bid up on Google to increase your ad position along top and side whereas Facebook ads only display along one side (currently) Google Adwords are text ads, Facebook ads are text and image. Facebook generally allows more targeted advertising, but is more B2C centric currently.

113. Before You Begin Have a clear idea of what you want your ad to accomplish Create more visibility or traffic to your Facebook presence Test the effectiveness of a change Use Facebook audience to drive more traffic to your website Establish a baseline Know how many fans/friends you have before beginning a campaign Download Facebook insight data before launch Link – Where do you want your visitor to go What is your ad message? Have a photo or image Facebook Ad Guidelines

114. 10 Tips for Facebook Ad Marketing* Facebook is NOT direct sales…it is a marketing cycle Create focused ads targeted at niche groups Friend users before you try to sell to them Understand your market Set ad budget with goal in mind Measure – review – refine Test landing pages VS Facebook pages Split test ads by demographic Develop well designed creative ad copy Don’t over target Nick O’Neill Bus Insider SAI

115. On the Facebook.com/advertising page - click on Create Your Ad Step One Design your ad Step Two Target your audience with demographic and geographical filters Step Three Name your campaign, Which is better? Decide and experiment Per impression Per click Select your pricing Step Four Review your ad Create Your Ad

118. CM PhotographicsFacebook reached the right people at the right time Generated $40,000 of revenue from a $600 ad campaign

119. StorQuest on Facebook used real-time suggested bids Over 50% increase in same store total rentals versus prior year. 10% conversion rate from visits originating from Facebook Ads. $1.25 CPC delivered $10.25 cost-per-lead. $100 average rentals; $600 average life time value per customer.

120. Nippon on Facebook combining marketing solutions Facebook generated 25% CTR compared to CTR of 10–12% other online campaigns

121. Additional Facebook Advertising Case Studies ShopLocal Wildchild Treader ROTHBURY WiseChoice Wedding Paper Divas Povo.com

122. Section SixMeasuring Facebook ROI

123. What Facebook Ad Metrics Can Tell You Market research Investment Comparison Targeting Competitive

124. Export Data to Create Client Specific Reports and Graphs

125. Facebook Ad Metrics Will Provide Ad Name Your descriptive for ad Status Complete – active - paused Bid Acceptable max Type Pay for impressions Pay for clicks CTR(%) Click through rate Average CPC Effective price of every click Average CPM Effective cost per 1,000 impressions (even on cost per click campaigns) Total Spent

126. Use Report Feature to Download and Manage Data

127. Reports by Campaign

128. Use Metrics to Refine Your Ads Create multiple ads of similar themes Organize them into campaigns Run for 1-2 week period while monitoring stats Analyze statistics Retire underperforming ads and run A/B testing on better ones Repeat – repeat – repeat Adjust demographics

129. Using Facebook Insightshttp://www.facebook.com/business/insights/?pages&i=9930176882http://www.facebook.com/help/?page=914 1. Interactions this week Likes Comments Wall posts Post quality 55.0 8 3. All fans over time Total fans/ unsubscribed fans New / removed fans Top countries Demographics Page views Unsubscribes / Resubscribes Media consumption 2. Fans who interact with… Interactions Interactions per post Post quality Posts Discussion posts Reviews Mentions

130. Insights Featurehttp://www.facebook.com/insights/ Facebook offers insight into your website “Like” activity

131. Insights Featurehttp://www.facebook.com/insights/ Facebook offers insight into your website “Like” and share activit

132. Using Facebook Insights Dashboard

133. Why You Need Google Analytics Facebook Insights Now offers metrics on Facebook and your domain Gives great information on your connectivity within facebook … Google Analytics Provides Facebook as a traffic source but not specifics within Facebook The work around – FBGAT Free conversion tool Facebook runs limited javascript Google needs javascript to track

134. Setting Up Your Google Analyticshttp://www.webdigi.co.uk/blog/apps/fbgat-facebook-google-analytics-tracker/ Set up new website profile FBGAT – Free Tool Analytics Code Domain on Analytics Page Link Page Title - This is for your reference

135. Tracking Your Facebook Business Page Use the Static FBML application to create a tab Add the analytics code from FBGAT to any place on page Tracking visits to your wall Create a FBML and edit application settings to make it a box Add to wall Social Media Examiner

136. Fee Based Social Media Tracking Software Options Unilyzer.com Provides relationship metrics Kontagent Beta Omniture Press release 5/28

137. Facebook Promotional Policies Read Facebook’spromotional guidelines carefully Clear the promotion with Facebook first Do not ever call Facebook your partner Understand Local Rules - contests, giveaways and sweepstakes based on chance are illegal in some countries Belgium, Norway, Sweden, or India Heed Facebook’s formatting requirements You can only administer a promotion through an application on Facebook Do not require a Facebook action You may become a fan but any action such as post a photo, update a status or comment is not allowed. You can allow new fans to access 3rd party app’s but you cannot notify winners via Facebook Brand Permission Center Advertising and Guidelines

138. In the Trenches Using Facebook to Build Relationships and Brand Awareness

139. Taco Bell PR Damage Control

140. Kenneth Cole PR Damage Control

141. Using Facebook for a Cause A man with a pest control business and a pink bra

142. Help Save the Gulf Coast from the Oil Leak Clear objective Searchable title Both business page & group Cause Cause

144. CTA unique to FacebookCause

146. Landing page

147. Social links

148. Website linksCause

149. Big Toy Team Energize a community Create Public Event and share

150. Arthritis Foundation on Facebook Custom Content Lots of content

151. Have You Noticed? Pages Are Now Mini Websites… In Facebook HTML is FBML (code talk for customizing a page) Use to create landing or canvas tab(s) Can include images, video, opt in for promotion (within Facebook guides) Can install Learn FBML for test testing Hire a Facebook developer

152. Drive People to Facebook Landing Pages…

153. Create Custom Tabs

154. Give Visitors Reasons to Fan Your Page

155. Have a Clear Call-to-Action

156. Use Contests to Create Engagement

157. SuperBowl Facebook Marketing

158. SuperBowl Facebook Marketing

159. Facebook Engagement

160. Facebook Photos (B2B)

161. Facebook Technical Marketing (B2B)

162. Create a Reason…For Fans Only Content Levi’s “Instant access to exclusive content.” 1-800 Flowers offers special discount off next order. DIGISTORE gives special offers Teesey Tees adds mystery *Social Media Examiner

163. HPH Hospicehttp://www.facebook.com/hph.hospice landing page http://www.facebook.com/pages/HPH-Hospice/133248063476 http://www.facebook.com/hph.hospice#!/hph.hospice?sk=wall http://www.hph-hospice.org/ http://twitter.com/HPHHospice http://www.youtube.com/hphospice

165. Reasons to engage

167. Bob Evans Keeps Them Coming Backhttp://www.facebook.com/teeseytees?ref=ts#!/bobevans?v=app_4949752878http://bobevans.com/onlineordering/Default.aspx http://www.facebook.com/teeseytees?ref=ts#!/bobevans?v=app_135711123139793 http://www.examiner.com/social-media-in-national/bob-evans-free-breakfast-coupons-on-facebook Drive visitors to your website Offer relevant content Personalize your business Offer something special

168. Coupon Services Can Help http://www.smartsource.com/smartsource/index.jsp?Link=5S2ZUA6PWPEPO http://server.iad.liveperson.net/hc/s-44296948/cmd/kbresource/kb-5027232894339796420/front_page!PAGETYPE http://www.newsamerica.com/ourproducts/consumersonline/default.aspx

169. Threadless Keeps It Freshhttp://www.facebook.com/threadless#!/threadless?v=wallhttp://www.threadless.com/ http://www.internetretailer.com/2010/11/18/threadless-leans-facebook-more-customer-service-tasks http://www.internetretailer.com/2009/10/29/display-ads-on-facebook-show-positive-roi-for-threadless-com http://www.insidefacebook.com/2009/07/14/threadlesss-facebook-page-makes-shopping-more-social/ Keep it fresh and interesting Use display ads Improve customer service

170. Threadless Uses Community and eCommerce http://www.facebook.com/Vendorshop#!/Vendorshop?v=wall http://www.facebook.com/apps/application.php?id=251458316228 http://www.3dcartblog.com/3dcart-brings-ecommerce-to-facebook-with-socialcommerce/ Vendorshop– free app Ecwid Shopping Cart 3dCart – just released

171. Amazonhttp://www.facebook.com/home.php?#!/Amazonhttp://www.facebook.com/Amazon?ref=ts&v=app_172341942779663http://www.amazon.com/ http://www.wdfm.com/publish/facebook/ http://techcrunch.com/2010/07/27/amazon-now-taps-into-facebook-for-social-product-recommendations/ http://news.cnet.com/8301-1023_3-20011934-93.html Facebook Connection leads to custom detailed shopping list based on real-time behavior

172. California State Parks Foundationhttp://www.facebook.com/calparks?ref=tshttp://www.calparks.org http://www.marketingexperiments.com/blog/research-topics/facebook.html Used Facebook to sound alarm on funding threat Encouraged small base to take action through friends

173. Dingo Dog Treatshttp://www.facebook.com/dingobones?ref=search#!/dingobones?v=wallhttp://www.dingobrand.com http://www.bazaarvoice.com/blog/2010/08/02/how-dingo-got-6000-facebook-likes-in-just-3-days/ Tied in WOM via “Likes” with Grouper social coupon

174. Cisco http://www.facebook.com/home.php?#!/Cisco?v=app_120274102075&ref=ts http://www.cisco.com http://blogs.cisco.com/tag/facebook/ http://socialmediab2b.com/2010/05/cisco-facebook-page/ http://www.networkworld.com/news/2010/072210-avaya-ceo.html Create pages for niche audience needs Online support Career certification Security Geographic locations

175. Microsofthttp://www.facebook.com/Microsoft Strong call-to-action Good integration of other Microsoft pages

176. 7 Tips for B2B Marketing Humanize your page Think of Facebook as another destination Think beyond marketing department Think community Think engagement Offer opt-in using FBML static page Be a valuable source of information Offer unique CTAs on Facebook not avail on your website Offer Customer Support

177. Avayahttp://www.facebook.com/teeseytees?ref=ts#!/avaya?v=wallhttp://www.avaya.com/usa/ http://www.avaya.com/blogs/archives/2010/08/facebook-places-and-enhanced-911-implications-for-enterprises.html http://www.pcmag.com/article2/0,2817,2369913,00.asp Be unique Location awareness Convergence

178. HubSpothttp://www.hubspot.comhttp://www.facebook.com/hubspot#!/hubspot?v=app_10442206389 http://www.colinalsheimer.com/hubspot-inbound-marketing-case-study Simple, inviting call to action

179. Get Satisfactionhttp://www.facebook.com/getsatisfaction http://getsatisfaction.com http://getsatisfaction.com/partners/facebook http://techcrunch.com/2010/03/10/get-satisfaction-turns-to-facebook-to-socialize-customer-support/ http://mashable.com/2010/03/10/social-engagement-hub/ Exceptional customer service is good branding

180. Dellhttp://www.facebook.com/dellhttp://www.facebook.com/delldeals http://www.facebook.com/dellsocialmedia Find more Dell Facebook pages, visit: http://www.dell.com/facebook http://www.dell.com/content/topics/global.aspx/community/dell_on_facebook?c=us&l=en http://en.community.dell.com/dell-blogs/Direct2Dell/b/direct2dell/archive/2010/07/23/supporting-customers-in-facebook-and-via-dellcares-in-twitter.aspx http://www.slideshare.net/Dell_Inc/dell-facebook Target niche audiences

181. Brand So Your Audience Can Find Youhttp://www.facebook.com/VW#!/search.php?q=vw&init=quick&tas=0.03725964409583504http://www.facebook.com/VW#!/VWJetta?v=info http://latimesblogs.latimes.com/technology/2010/11/audi-chevy-dodge-volkswagen-ford-toyota-tesla-others-use-social-media-to-fuel-launches-at-the-la-auto-show.html Volkswagon Product Should Cross-pollinate Geo-target Pages are disconnected

182. Fordhttp://www.facebook.com/fordhttp://www.facebook.com/fordmustang http://latimesblogs.latimes.com/money_co/2010/11/ford-facebook-mustang.html http://mashable.com/2010/07/26/ford-explorer-facebook-reveal/ http://www.media.fordvehicles.com/article_print.cfm?article_id=33599 Unveil new products Engage Fans

183. Audihttp://www.facebook.com/apps/application.php?id=342349437729&v=wall#!/audi?v=app_17037175766 http://www.audiusa.com http://mashable.com/2009/08/27/audi-facebook/ http://www.insidefacebook.com/2009/08/27/audi-launches-facebook-campaign-to-gain-insight-into-fans-ideas-for-future-cars/ http://reviews.cnet.com/8301-13746_7-20016379-48.html Top 25 Brands on Facebook Make it easy for your audience to find you

184. Sarasota Memorial Hospitalhttp://www.facebook.com/SarasotaMemorialHospitalhttp://www.smh.com http://www.sarasotahomesforsalenow.com/sarasota-memorial-hospital/ http://www.findandconvert.com/blog/2010/sarasota-memorial-healthier-with-social-media-marketing/ Build community for your services

185. Sarasota Memorial Hospitalhttp://www.facebook.com/SarasotaMemorialHospitalhttp://www.smh.com

186. Harvard http://www.facebook.com/Harvard?ref=ts&v=app_6009294086http://harvard.edu/ http://www.gse.harvard.edu/blog/news_features_releases/2009/01/thanks-for-the-add-now-help-me-with-my-homework.html Educate Entertain Enlighten = Engagement

187. 360ihttp://www.facebook.com/360iagency http://www.360i.com http://mashable.com/2010/05/20/facebook-b2b-tips/ Become an industry resource

188. US Armyhttp://www.army.mil/http://www.facebook.com/USarmy?v=info&ref=ts#!/USarmy?v=app_4949752878&ref=ts Marines Navy Air Force Speak your audience’s language

190. Use a fun title only if you are planning on driving traffic to Facebook from other mediumsEntertain Keep it fun Make it relevant to your audience

191. Steelmasterhttp://www.facebook.com/SteelMasterBuildings#!/SteelMasterBuildings?v=app_6009294086http://www.steelmasterusa.com http://www.steelmasterusa.com/steelmasters-facebook-page-featured-on-mashable http://www.iclicksolutions.com/blog/facebook-business-page/ Showcase product

192. BigCommercehttp://www.facebook.com/BigCommercehttp://www.facebook.com/home.php?#!/apps/application.php?id=342349437729&v=wallhttp://www.bigcommerce.com/ http://mashable.com/2010/05/20/facebook-b2b-tips/ http://techcrunch.com/2010/03/24/bigcommerce-turns-to-facebook-to-socialize-online-storefronts/ Engage Community

193. Quaker Oatshttp://www.facebook.com/Quaker http://www.quakeroats.com http://www.thisdishisvegetarian.com/2010/09/0830bob-harper-and-quaker-oats-team-up.html http://www.prnewswire.com/news-releases/quaker-oats-redesigns-americans-mornings-starting-with-breakfast-102530844.html http://www.dtcperspectives.com/article/MDPA-Minute+dots+-Quaker-Oats-Campaign-Focuses-On-the-Importance-of-Breakfast/281.html Connect Use landing pages

194. Buffalo Wild Wingshttp://www.facebook.com/BuffaloWildWingshttp://www.buffalowildwings.com/ http://www.socialtimes.com/2010/08/buffalo-wild-wings-facebook/ Engage Engage Engage 3 million plus fans

195. Blue Sky Factoryhttp://www.facebook.com/apps/application.php?id=342349437729&v=wall#!/blueskyfactory http://www.blueskyfactory.com http://socialmediab2b.com/2009/09/b2b-company-facebook-lead-generation/ http://blog.blueskyfactory.com/industrytrends/how-to-prepare-for-email-marketings-biggest-challenge-ever-facebook-project-titan/ http://www.prweb.com/releases/2010/09/prweb4509834.htm Address your audience’s pain points

196. US Congress on Facebook http://ohmygov.com/blogs/general_news/archive/2010/04/02/stats-weekly-us-congress-facebook-report-from-ohmygov.aspx http://www.insidefacebook.com/2010/05/13/facebook-creates-page-showcasing-the-u-s-congress/ Informational Channel

197. Whole Foods Market on Facebook http://www.wholefoodsmarket.com/facebook/ http://mashable.com/2010/04/02/facebook-scam-whole-foods/ Some brands just let it be viral

198. Old Spicehttp://www.oldspice.comhttp://twitter.com/oldspicehttp://www.facebook.com/OldSpice http://www.facebook.com/apps/application.php?id=342349437729&v=wall#!/OldSpice?v=app_147990885235099 http://www.allfacebook.com/grover-old-spic-2010-10 http://abcnews.go.com/WN/conversation-spice-guy-isaiah-mustafa-viral-hit-shower/story?id=11165908 http://socialmediainfluence.com/2010/07/26/old-spice-turning-facebook-fans-into-profits/ Target Branding

199. Big Green Egghttp://www.facebook.com/BigGreenEgghttp://www.biggreenegg.com Used Facebook to launch cookbook http://www.facebook.com/event.php?eid=274806399132&index=1 Cross-pollinate with Vendors

200. GrillMate Bad News No landing page Run contest to promote brand

201. Coupon promotions Cross promote Launched Jan 2011 Launch New Business on Facebook, Twitter, Blog

203. Research applications

204. If necessary, hire Facebook design/programming experts to develop custom tabs/apps

206. Marketing 2.0: Bridging the Gap between Seller and Buyer through Social Media Marketing More conversation… Amazon Websites: http://www.findandconvert.com http://www.bernieborges.com Blog: http://www.findandconvert.com/blog Twitter: http://twitter.com/berniebay LinkedIn: http://www.linkedin.com/in/bernieborges Facebook: http://www.facebook.com/bernie.borges Facebook Fan Page: http://www.facebook.com/findandconvert