5. EVENT PORTFOLIORodeoAustin
South TexasState Fair
RodeoBelton/4thof July
Celebration
BrazosValley Fair
HeartO' TexasFair & Rodeo
Amarillo Tri-State Fair
FortBend County Fair
CentralTexas StateFair
ComalCounty Fair
OkeechobeeCountyFair
Amador County Fair
ChowchillaFair
PalominoFest
LeaCounty
CoorsCowboyClub
Washington CountyFair
TexasState ForestFestival
AmericanRoyal
ColoradoState Fair
Napa County Fair
DodgeCity Round Up
BrazoriaCounty Fair
San Angelo
RogersCountyFair
GreaterBatonRouge State Fair
CentralStates
Black Hills StockShow/Rodeo
LosFresnos
Twas the Lights
Reno Rodeo
Redding Rodeo
NorthwestWashington Fair
SikestonRodeo
DelawareState Fair
Sangamon County Fair
East Texas
Parkof East Texas
Laramie CountyFair
Benton-FranklinFair
CarrollCounty Fair
PendletonRound-Up
PonyExpressDays
Arizona NationalLivestock
Show
Yolo CountyFair
CaliforniaRodeoSalinas
Rio Grande Valley Livestock
Show
Old SoreheadTrade Days
CueroTurkeyFest
Fiesta San Antonio
Glenn County Fair
State Fair of Louisiana
FourStatesFair
MontgomeryCountyFair
Fiesta San Antonio
Glenn County Fair
State Fair of Louisiana
FourStatesFair
FourStatesFair
MontgomeryCountyFair
Agricultural Learning Center
Grant County Fair
NorthTexas StateFair
RooftopRodeo
WestEnd Fair
CrabtreeAmusements
Trinity Valley Exposition
BrackenridgeRecreationComplex
Kitsap RodeoCowpokes
RefugioCounty Fair
RockdaleFair &Rodeo
Children’sCenter
NILE
MATE
Volusia County Fair
Firefighter’sFair
FayetteCountyFair
ExtremeTix
Salvation Army
Jerry JonesEducationTown
Wings Stadium
BradfordCounty Fair
PascoCountyFair
GreeleyStampede
SweetwaterEventsComplex
iFest
HardeeCounty Fair
Angelina CcountyFair/Expo
Midland HorseshoeArena
HarborsideEventsCenter
My River District
TaylorCounty Expo
Five StateFair
WesternHeritage Classic
ExtracoEventsCenter
CentralWashington State
Fair
El PasoCounty Fair
OVER
120
CLIENTS!
22. YOU KNOW THE STATS
• Over 1 BILLION monthly active users
• One in every seven humans on earth is active on Facebook
• 461 Million users are on Facebook mobile
• 10 Million Facebook Apps
34. ADVICE FOR “NEW” WORLD
In September, Facebook made a change to its algorithm, drastically
reducing the reach of business posts.
In December, they did it again.
Now an estimated only 3% of your followers will see your posts if you
don’t advertise.
36. ADVICE FOR “NEW” WORLD
Simultaneously, Facebook also put out new ad plans
Example ad types:
• PAGE POST AD – Can automatically advertise latest post (text,
image or video)
• PAGE AD – Get more Likes by advertising your page
• OFFER AD – Like a coupon, with “Get Offer” button
• EVENT AD – Includes event details and RSVP link
37. ADVICE FOR “NEW” WORLD
Post, and advertise or don’t post.
Advantages:
• Greater reach
• Greater targeting
• Protection against wasting money
• It won’t run if people don’t click
40. PROMOTED PAGE
• Promoting your PAGE will get more LIKES.
• This is done in two ways:
• In News Feed – “Ad”
• On right-hand side – “Sponsored Story”
48. PROMOTED POSTS
• Promoting your POSTS will get ENGAGEMENT with your
messages.
• This is also done in two ways:
• In News Feed – “Sponsored Story”
• On right-hand side – “Ad”
56. THE DOS & DON’TS
DO
• Utilize Likesand/or
Commentsas avoting
mechanism
• Collectentries by having
users message you
DON’T
• Place contests onpersonal
Facebooktimeline
• Require peopleto tag
themselves in promotions
• Forcepeopleto share the
post to enter
57. TOP 5 CONTEST TIPS
1. SET GOALS
• What are you trying to achieve? Ex: likes, comments, shares, etc.
2. CONSIDER THE AUDIENCE
• Important in determining your prize package
3. DETERMINE CONTEST TIMEFRAME
• 1 week, 1 month, etc.
58. CONTEST TIPS, CONT.
4. CREATE A PRIZE PACKAGE
• If your prize is bigger, you can ask for more information
5. PLAN THE FUFILLMENT
• Know how quickly you can deliver and make sure it’s within the expiration
date
66. ADVICE FOR “NEW” WORLD
Content is King, but context is even more important. Talk about what
people are talking about.
Be a real person, like a friend. Share:
• Entertainment to help them escape
• Useful information they can utilize
• Posts related to emotions
69. ADVICE FOR “NEW” WORLD
Leverage pop culture
• Show customers you love the music, shows, etc. they do
• BE READY when something happens you can leverage
• Examples: Ponchos, Harlem Shake, Oreos, Sound of Music
85. INSTAGRAM IDEAS
• Choose photos that bring out the “lifestyle” of your brand
• Launch a contest for people to share brand-related photos; curate on
your website or Facebook
• Choose a unique hashtag
• Add humor and context with captions
88. YOUTUBE
Customers exposed to videos are 437%
more likely to engage in your brand.
Engagement = Purchases
SAFFIRE RECOMMENDATION
Make your videos raw and not too produced
to help customers identify with your brand.
