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Wordpress SEO - Wordcamp Seattle #wcsea
1.
Wordpress SEO @JustinRBriggs
2.
So… I may
speak fast, but I’ll upload slides. #1 distilled.co.uk/blog #2 twitter.com/JustinRBriggs
3.
How do I
do better in Google?
4.
Wordpress Can Handle
Most SEO (the mechanics at least)
5.
But SEO Is
a Bit More Complicated
6.
What Do You
Need To Know?
7.
Passing Link Value
Source: http://seomoz.org
8.
Passing Link Value
Source: http://www.mattcutts.com/blog/pagerank-sculpting/
9.
Anchor Text Source:
http://seomoz.org
10.
Keyword Research Source:
http://seomoz.org
11.
Source: http://www.seomoz.org/blog/perfecting-keyword-targeting-on-page-optimization
12.
Fundamentals Source: http://www.seomoz.org/blog/whiteboard-friday-the-seo-fundamentals-pyramid
13.
The Mechanics
14.
Themes
15.
Permalinks “Just like
Danny Devito, URLs should be short, relevant and easy to remember.” - Danny Dover
16.
SEO Plugins All-in-One
SEO: http://bit.ly/SFGb Headspace: http://bit.ly/SRYzq Robots Meta: http://bit.ly/DT0l YoastWordpress SEO Plugin: http://bit.ly/axBnIb In Beta
17.
Titles Job Search
Made Simple| Simply Hired Better Simply Hired | Job Search Made Simple Job Search Made Simple Job Search, Jobs, Find Jobs, Career Search Worse Simply Hired Home
18.
Meta Descriptions This
acts as ad copy.
19.
Meta Keywords "we
don't use this information at all" http://www.mattcutts.com/blog/keywords-meta-tag-in-web-search/
20.
Duplicate Content Source:
http://www.elliance.com/
21.
22.
Linking inside posts
23.
24.
URLs can still
index
25.
Can acquire PageRankSource:
http://bit.ly/6R9uF0
26.
27.
Submit to search
engines
28.
29.
Change URLs
30.
31.
Some decayRedirection Plugin:
http://bit.ly/sQsa Source: http://bit.ly/ffhgGR
32.
Security Keep your
site updated! Tips from Cutts: http://bit.ly/SPudd Hardening WordPress http://bit.ly/NQox
33.
34.
WP Super Cache
- http://bit.ly/2JRmag
35.
W3 Total Cache
- http://bit.ly/13GVNl
36.
37.
The Non-Mechanics
38.
39.
Relevant
40.
Interesting
41.
42.
Google Instant (Everyone
Else) The same conversations!
43.
Break the Noise
OKCupid Inspired Heatmap!
44.
Mormon SEO Instead
of repeating story, add value. Earned links from 48 domains.
45.
Good, even great,
content alone means nothing.
46.
Link building is
about relationship building.
47.
Link Building 101
Create great content Build relationships Link out Do outreach Use social media
48.
Social Media
49.
Zemanta
50.
Guest Blogging
51.
52.
YoastSEO Guide: http://bit.ly/VMQg
53.
Download now