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Wordpress SEO - Wordcamp Seattle #wcsea
 

Wordpress SEO - Wordcamp Seattle #wcsea

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Wordpress SEO presentation from Wordcamp Seattle in 2011

Wordpress SEO presentation from Wordcamp Seattle in 2011

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  • Full Name Full Name Comment goes here.
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  • Great content. And I think Jim Griffeth is right about passing link value.
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  • Nice job Justin! I got a lot from your slides alone - can't wait for the version with audio. Not to be picky, but your slide 8 on Passing Link Value isn't quite right. Remember that there is a damping factor in the PageRank algorithm so the numbers in the right two boxes should be lower (I get about 45 and 42.6 for the values using linear calculations). You can see more of what I'm talking about at my blog post on how to calculate PageRank at http://www.inceptor.com/blog/2011/04/google%E2%80%99s-pagerank-calculation-examples/.
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  • good one
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    Wordpress SEO - Wordcamp Seattle #wcsea Wordpress SEO - Wordcamp Seattle #wcsea Presentation Transcript

    • Wordpress SEO
      @JustinRBriggs
    • So…
      I may speak fast, but I’ll upload slides.
      #1 distilled.co.uk/blog
      #2 twitter.com/JustinRBriggs
    • How do I do better in Google?
    • Wordpress Can Handle Most SEO
      (the mechanics at least)
    • But SEO Is a Bit More Complicated
    • What Do You Need To Know?
    • Passing Link Value
      Source: http://seomoz.org
    • Passing Link Value
      Source: http://www.mattcutts.com/blog/pagerank-sculpting/
    • Anchor Text
      Source: http://seomoz.org
    • Keyword Research
      Source: http://seomoz.org
    • Source: http://www.seomoz.org/blog/perfecting-keyword-targeting-on-page-optimization
    • Fundamentals
      Source: http://www.seomoz.org/blog/whiteboard-friday-the-seo-fundamentals-pyramid
    • The Mechanics
    • Themes
    • Permalinks
      “Just like Danny Devito, URLs should be short, relevant
      and easy to remember.”
      - Danny Dover
    • SEO Plugins
      All-in-One SEO: http://bit.ly/SFGb
      Headspace: http://bit.ly/SRYzq
      Robots Meta: http://bit.ly/DT0l
      YoastWordpress SEO Plugin:
      http://bit.ly/axBnIb
      In Beta
    • Titles
      Job Search Made Simple| Simply Hired
      Better
      Simply Hired | Job Search Made Simple
      Job Search Made Simple
      Job Search, Jobs, Find Jobs, Career Search
      Worse
      Simply Hired
      Home
    • Meta Descriptions
      This acts as ad copy.
    • Meta Keywords
      "we don't use this information at all"
      http://www.mattcutts.com/blog/keywords-meta-tag-in-web-search/
    • Duplicate Content
      Source: http://www.elliance.com/
    • Internal Linking
      • Related post plugins
      • Linking inside posts
      • Use sidebar, footer, and menu.
    • Robots.txt
      • Blocks crawl
      • URLs can still index
      • Can acquire PageRank
      Source: http://bit.ly/6R9uF0
    • HTML & XML Sitemaps
      • Google XML Sitemaps Plugin: http://bit.ly/Pl74T
      • Submit to search engines
      • Create HTML Sitemaps
    • 301 Redirects
      For:
      • Moving content
      • Change URLs
      • Links to wrong URL
      Result:
      • Pass link value
      • Some decay
      Redirection Plugin: http://bit.ly/sQsa
      Source: http://bit.ly/ffhgGR
    • Security
      Keep your site updated!
      Tips from Cutts:
      http://bit.ly/SPudd
      Hardening WordPress
      http://bit.ly/NQox
    • Speed
      • 18 Useful Tricks - http://bit.ly/MCcxm
      • WP Super Cache - http://bit.ly/2JRmag
      • W3 Total Cache - http://bit.ly/13GVNl
      • Google Page Speed - http://bit.ly/MjqPU
    • Stop Spam
      Install Akismet: http://akismet.com/
    • The Non-Mechanics
    • You Need Content
      • Unique
      • Relevant
      • Interesting
      • Useful
    • Great Content
    • Google Instant (Everyone Else)
      The same conversations!
    • Break the Noise
      OKCupid Inspired Heatmap!
    • Mormon SEO
      Instead of repeating story, add value.
      Earned links from 48 domains.
    • Good, even great, content alone means nothing.
    • Link building is about relationship building.
    • Link Building 101
      Create great content
      Build relationships
      Link out
      Do outreach
      Use social media
    • Social Media
    • Zemanta
    • Guest Blogging
    • Resources
      • WP Codex SEO Guide: http://bit.ly/DDo5n
      • YoastSEO Guide: http://bit.ly/VMQg
      • SEOmoz SEO Guide: http://bit.ly/c3SZJ6
    • Thanks!
      Justin Briggs
      Twitter:@JustinRBriggs
      justin.briggs@distilledconsulting.com
      http://distilledconsulting.com
      http://distilled.co.uk