Wordpress SEO - Wordcamp Seattle #wcsea
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Wordpress SEO - Wordcamp Seattle #wcsea

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Wordpress SEO presentation from Wordcamp Seattle in 2011

Wordpress SEO presentation from Wordcamp Seattle in 2011

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  • Full Name Full Name Comment goes here.
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  • Great content. And I think Jim Griffeth is right about passing link value.
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  • Nice job Justin! I got a lot from your slides alone - can't wait for the version with audio. Not to be picky, but your slide 8 on Passing Link Value isn't quite right. Remember that there is a damping factor in the PageRank algorithm so the numbers in the right two boxes should be lower (I get about 45 and 42.6 for the values using linear calculations). You can see more of what I'm talking about at my blog post on how to calculate PageRank at http://www.inceptor.com/blog/2011/04/google%E2%80%99s-pagerank-calculation-examples/.
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  • good one
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Wordpress SEO - Wordcamp Seattle #wcsea Wordpress SEO - Wordcamp Seattle #wcsea Presentation Transcript

  • Wordpress SEO
    @JustinRBriggs
  • So…
    I may speak fast, but I’ll upload slides.
    #1 distilled.co.uk/blog
    #2 twitter.com/JustinRBriggs
  • How do I do better in Google?
  • Wordpress Can Handle Most SEO
    (the mechanics at least)
  • But SEO Is a Bit More Complicated
  • What Do You Need To Know?
  • Passing Link Value
    Source: http://seomoz.org
  • Passing Link Value
    Source: http://www.mattcutts.com/blog/pagerank-sculpting/
  • Anchor Text
    Source: http://seomoz.org
  • Keyword Research
    Source: http://seomoz.org
  • Source: http://www.seomoz.org/blog/perfecting-keyword-targeting-on-page-optimization
  • Fundamentals
    Source: http://www.seomoz.org/blog/whiteboard-friday-the-seo-fundamentals-pyramid
  • The Mechanics
  • Themes
  • Permalinks
    “Just like Danny Devito, URLs should be short, relevant
    and easy to remember.”
    - Danny Dover
  • SEO Plugins
    All-in-One SEO: http://bit.ly/SFGb
    Headspace: http://bit.ly/SRYzq
    Robots Meta: http://bit.ly/DT0l
    YoastWordpress SEO Plugin:
    http://bit.ly/axBnIb
    In Beta
  • Titles
    Job Search Made Simple| Simply Hired
    Better
    Simply Hired | Job Search Made Simple
    Job Search Made Simple
    Job Search, Jobs, Find Jobs, Career Search
    Worse
    Simply Hired
    Home
  • Meta Descriptions
    This acts as ad copy.
  • Meta Keywords
    "we don't use this information at all"
    http://www.mattcutts.com/blog/keywords-meta-tag-in-web-search/
  • Duplicate Content
    Source: http://www.elliance.com/
  • Internal Linking
    • Related post plugins
    • Linking inside posts
    • Use sidebar, footer, and menu.
  • Robots.txt
    • Blocks crawl
    • URLs can still index
    • Can acquire PageRank
    Source: http://bit.ly/6R9uF0
  • HTML & XML Sitemaps
    • Google XML Sitemaps Plugin: http://bit.ly/Pl74T
    • Submit to search engines
    • Create HTML Sitemaps
  • 301 Redirects
    For:
    • Moving content
    • Change URLs
    • Links to wrong URL
    Result:
    • Pass link value
    • Some decay
    Redirection Plugin: http://bit.ly/sQsa
    Source: http://bit.ly/ffhgGR
  • Security
    Keep your site updated!
    Tips from Cutts:
    http://bit.ly/SPudd
    Hardening WordPress
    http://bit.ly/NQox
  • Speed
    • 18 Useful Tricks - http://bit.ly/MCcxm
    • WP Super Cache - http://bit.ly/2JRmag
    • W3 Total Cache - http://bit.ly/13GVNl
    • Google Page Speed - http://bit.ly/MjqPU
  • Stop Spam
    Install Akismet: http://akismet.com/
  • The Non-Mechanics
  • You Need Content
    • Unique
    • Relevant
    • Interesting
    • Useful
  • Great Content
  • Google Instant (Everyone Else)
    The same conversations!
  • Break the Noise
    OKCupid Inspired Heatmap!
  • Mormon SEO
    Instead of repeating story, add value.
    Earned links from 48 domains.
  • Good, even great, content alone means nothing.
  • Link building is about relationship building.
  • Link Building 101
    Create great content
    Build relationships
    Link out
    Do outreach
    Use social media
  • Social Media
  • Zemanta
  • Guest Blogging
  • Resources
    • WP Codex SEO Guide: http://bit.ly/DDo5n
    • YoastSEO Guide: http://bit.ly/VMQg
    • SEOmoz SEO Guide: http://bit.ly/c3SZJ6
  • Thanks!
    Justin Briggs
    Twitter:@JustinRBriggs
    justin.briggs@distilledconsulting.com
    http://distilledconsulting.com
    http://distilled.co.uk