Wordpress SEO<br />@JustinRBriggs<br />
So…<br />I may speak fast, but I’ll upload slides.<br />#1 distilled.co.uk/blog<br />#2 twitter.com/JustinRBriggs<br />
How do I do better in Google?<br />
Wordpress Can Handle Most SEO<br />(the mechanics at least)<br />
But SEO Is a Bit More Complicated<br />
What Do You Need To Know?<br />
Passing Link Value<br />Source: http://seomoz.org<br />
Passing Link Value<br />Source: http://www.mattcutts.com/blog/pagerank-sculpting/<br />
Anchor Text<br />Source: http://seomoz.org<br />
Keyword Research<br />Source: http://seomoz.org<br />
Source: http://www.seomoz.org/blog/perfecting-keyword-targeting-on-page-optimization<br />
Fundamentals<br />Source: http://www.seomoz.org/blog/whiteboard-friday-the-seo-fundamentals-pyramid<br />
The Mechanics<br />
Themes<br />
Permalinks<br />“Just like Danny Devito, URLs should be short, relevant <br />and easy to remember.” <br />- Danny Dover<b...
SEO Plugins<br />All-in-One SEO: http://bit.ly/SFGb<br />Headspace: http://bit.ly/SRYzq<br />Robots Meta: http://bit.ly/DT...
Titles<br />Job Search Made Simple| Simply Hired<br />Better<br />Simply Hired | Job Search Made Simple<br />Job Search Ma...
Meta Descriptions<br />This acts as ad copy.<br />
Meta Keywords<br />"we don't use this information at all"<br />http://www.mattcutts.com/blog/keywords-meta-tag-in-web-sear...
Duplicate Content<br />Source: http://www.elliance.com/<br />
Internal Linking<br /><ul><li>Related post plugins
Linking inside posts
Use sidebar, footer, and menu.</li></li></ul><li>Robots.txt<br /><ul><li>Blocks crawl
URLs can still index
Can acquire PageRank</li></ul>Source: http://bit.ly/6R9uF0<br />
HTML & XML Sitemaps<br /><ul><li>Google XML Sitemaps Plugin: http://bit.ly/Pl74T
Submit to search engines
Create HTML Sitemaps</li></li></ul><li>301 Redirects<br />For:<br /><ul><li>Moving content
Change URLs
Links to wrong URL</li></ul>Result:<br /><ul><li>Pass link value
Some decay</li></ul>Redirection Plugin:  http://bit.ly/sQsa<br />Source: http://bit.ly/ffhgGR<br />
Security<br />Keep your site updated!<br />Tips from Cutts:<br />http://bit.ly/SPudd<br />Hardening WordPress<br />http://...
Speed<br /><ul><li>18 Useful Tricks - http://bit.ly/MCcxm
WP Super Cache - http://bit.ly/2JRmag
W3 Total Cache - http://bit.ly/13GVNl
Google Page Speed - http://bit.ly/MjqPU</li></li></ul><li>Stop Spam<br />Install Akismet: http://akismet.com/<br />
The Non-Mechanics<br />
You Need Content<br /><ul><li>Unique
Relevant
Interesting
Useful</li></li></ul><li>Great Content<br />
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Wordpress SEO - Wordcamp Seattle #wcsea

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Wordpress SEO presentation from Wordcamp Seattle in 2011

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  • Great content. And I think Jim Griffeth is right about passing link value.
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  • Nice job Justin! I got a lot from your slides alone - can't wait for the version with audio. Not to be picky, but your slide 8 on Passing Link Value isn't quite right. Remember that there is a damping factor in the PageRank algorithm so the numbers in the right two boxes should be lower (I get about 45 and 42.6 for the values using linear calculations). You can see more of what I'm talking about at my blog post on how to calculate PageRank at http://www.inceptor.com/blog/2011/04/google%E2%80%99s-pagerank-calculation-examples/.
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  • good one
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Wordpress SEO - Wordcamp Seattle #wcsea

  1. 1. Wordpress SEO<br />@JustinRBriggs<br />
  2. 2. So…<br />I may speak fast, but I’ll upload slides.<br />#1 distilled.co.uk/blog<br />#2 twitter.com/JustinRBriggs<br />
  3. 3. How do I do better in Google?<br />
  4. 4. Wordpress Can Handle Most SEO<br />(the mechanics at least)<br />
  5. 5. But SEO Is a Bit More Complicated<br />
  6. 6. What Do You Need To Know?<br />
  7. 7. Passing Link Value<br />Source: http://seomoz.org<br />
  8. 8. Passing Link Value<br />Source: http://www.mattcutts.com/blog/pagerank-sculpting/<br />
  9. 9. Anchor Text<br />Source: http://seomoz.org<br />
  10. 10. Keyword Research<br />Source: http://seomoz.org<br />
  11. 11. Source: http://www.seomoz.org/blog/perfecting-keyword-targeting-on-page-optimization<br />
  12. 12. Fundamentals<br />Source: http://www.seomoz.org/blog/whiteboard-friday-the-seo-fundamentals-pyramid<br />
  13. 13. The Mechanics<br />
  14. 14. Themes<br />
  15. 15. Permalinks<br />“Just like Danny Devito, URLs should be short, relevant <br />and easy to remember.” <br />- Danny Dover<br />
  16. 16. SEO Plugins<br />All-in-One SEO: http://bit.ly/SFGb<br />Headspace: http://bit.ly/SRYzq<br />Robots Meta: http://bit.ly/DT0l<br />YoastWordpress SEO Plugin:<br />http://bit.ly/axBnIb<br />In Beta<br />
  17. 17. Titles<br />Job Search Made Simple| Simply Hired<br />Better<br />Simply Hired | Job Search Made Simple<br />Job Search Made Simple<br />Job Search, Jobs, Find Jobs, Career Search<br />Worse<br />Simply Hired<br />Home<br />
  18. 18. Meta Descriptions<br />This acts as ad copy.<br />
  19. 19. Meta Keywords<br />"we don't use this information at all"<br />http://www.mattcutts.com/blog/keywords-meta-tag-in-web-search/<br />
  20. 20. Duplicate Content<br />Source: http://www.elliance.com/<br />
  21. 21. Internal Linking<br /><ul><li>Related post plugins
  22. 22. Linking inside posts
  23. 23. Use sidebar, footer, and menu.</li></li></ul><li>Robots.txt<br /><ul><li>Blocks crawl
  24. 24. URLs can still index
  25. 25. Can acquire PageRank</li></ul>Source: http://bit.ly/6R9uF0<br />
  26. 26. HTML & XML Sitemaps<br /><ul><li>Google XML Sitemaps Plugin: http://bit.ly/Pl74T
  27. 27. Submit to search engines
  28. 28. Create HTML Sitemaps</li></li></ul><li>301 Redirects<br />For:<br /><ul><li>Moving content
  29. 29. Change URLs
  30. 30. Links to wrong URL</li></ul>Result:<br /><ul><li>Pass link value
  31. 31. Some decay</li></ul>Redirection Plugin: http://bit.ly/sQsa<br />Source: http://bit.ly/ffhgGR<br />
  32. 32. Security<br />Keep your site updated!<br />Tips from Cutts:<br />http://bit.ly/SPudd<br />Hardening WordPress<br />http://bit.ly/NQox<br />
  33. 33. Speed<br /><ul><li>18 Useful Tricks - http://bit.ly/MCcxm
  34. 34. WP Super Cache - http://bit.ly/2JRmag
  35. 35. W3 Total Cache - http://bit.ly/13GVNl
  36. 36. Google Page Speed - http://bit.ly/MjqPU</li></li></ul><li>Stop Spam<br />Install Akismet: http://akismet.com/<br />
  37. 37. The Non-Mechanics<br />
  38. 38. You Need Content<br /><ul><li>Unique
  39. 39. Relevant
  40. 40. Interesting
  41. 41. Useful</li></li></ul><li>Great Content<br />
  42. 42. Google Instant (Everyone Else)<br />The same conversations!<br />
  43. 43. Break the Noise<br />OKCupid Inspired Heatmap!<br />
  44. 44. Mormon SEO<br />Instead of repeating story, add value.<br />Earned links from 48 domains.<br />
  45. 45. Good, even great, content alone means nothing.<br />
  46. 46. Link building is about relationship building.<br />
  47. 47. Link Building 101<br />Create great content<br />Build relationships<br />Link out<br />Do outreach<br />Use social media<br />
  48. 48. Social Media<br />
  49. 49. Zemanta<br />
  50. 50. Guest Blogging<br />
  51. 51. Resources<br /><ul><li>WP Codex SEO Guide: http://bit.ly/DDo5n
  52. 52. YoastSEO Guide: http://bit.ly/VMQg
  53. 53. SEOmoz SEO Guide: http://bit.ly/c3SZJ6</li></li></ul><li>Thanks!<br />Justin Briggs<br />Twitter:@JustinRBriggs<br />justin.briggs@distilledconsulting.com<br />http://distilledconsulting.com<br />http://distilled.co.uk<br />
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