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Wordpress SEO - Wordcamp Seattle #wcsea
Wordpress SEO - Wordcamp Seattle #wcsea
Wordpress SEO - Wordcamp Seattle #wcsea
Wordpress SEO - Wordcamp Seattle #wcsea
Wordpress SEO - Wordcamp Seattle #wcsea
Wordpress SEO - Wordcamp Seattle #wcsea
Wordpress SEO - Wordcamp Seattle #wcsea
Wordpress SEO - Wordcamp Seattle #wcsea
Wordpress SEO - Wordcamp Seattle #wcsea
Wordpress SEO - Wordcamp Seattle #wcsea
Wordpress SEO - Wordcamp Seattle #wcsea
Wordpress SEO - Wordcamp Seattle #wcsea
Wordpress SEO - Wordcamp Seattle #wcsea
Wordpress SEO - Wordcamp Seattle #wcsea
Wordpress SEO - Wordcamp Seattle #wcsea
Wordpress SEO - Wordcamp Seattle #wcsea
Wordpress SEO - Wordcamp Seattle #wcsea
Wordpress SEO - Wordcamp Seattle #wcsea
Wordpress SEO - Wordcamp Seattle #wcsea
Wordpress SEO - Wordcamp Seattle #wcsea
Wordpress SEO - Wordcamp Seattle #wcsea
Wordpress SEO - Wordcamp Seattle #wcsea
Wordpress SEO - Wordcamp Seattle #wcsea
Wordpress SEO - Wordcamp Seattle #wcsea
Wordpress SEO - Wordcamp Seattle #wcsea
Wordpress SEO - Wordcamp Seattle #wcsea
Wordpress SEO - Wordcamp Seattle #wcsea
Wordpress SEO - Wordcamp Seattle #wcsea
Wordpress SEO - Wordcamp Seattle #wcsea
Wordpress SEO - Wordcamp Seattle #wcsea
Wordpress SEO - Wordcamp Seattle #wcsea
Wordpress SEO - Wordcamp Seattle #wcsea
Wordpress SEO - Wordcamp Seattle #wcsea
Wordpress SEO - Wordcamp Seattle #wcsea
Wordpress SEO - Wordcamp Seattle #wcsea
Wordpress SEO - Wordcamp Seattle #wcsea
Wordpress SEO - Wordcamp Seattle #wcsea
Wordpress SEO - Wordcamp Seattle #wcsea
Wordpress SEO - Wordcamp Seattle #wcsea
Wordpress SEO - Wordcamp Seattle #wcsea
Wordpress SEO - Wordcamp Seattle #wcsea
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Wordpress SEO - Wordcamp Seattle #wcsea

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Wordpress SEO presentation from Wordcamp Seattle in 2011

Wordpress SEO presentation from Wordcamp Seattle in 2011

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  • Great content. And I think Jim Griffeth is right about passing link value.
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  • Nice job Justin! I got a lot from your slides alone - can't wait for the version with audio. Not to be picky, but your slide 8 on Passing Link Value isn't quite right. Remember that there is a damping factor in the PageRank algorithm so the numbers in the right two boxes should be lower (I get about 45 and 42.6 for the values using linear calculations). You can see more of what I'm talking about at my blog post on how to calculate PageRank at http://www.inceptor.com/blog/2011/04/google%E2%80%99s-pagerank-calculation-examples/.
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  • good one
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  • 1. Wordpress SEO<br />@JustinRBriggs<br />
  • 2. So…<br />I may speak fast, but I’ll upload slides.<br />#1 distilled.co.uk/blog<br />#2 twitter.com/JustinRBriggs<br />
  • 3. How do I do better in Google?<br />
  • 4. Wordpress Can Handle Most SEO<br />(the mechanics at least)<br />
  • 5. But SEO Is a Bit More Complicated<br />
  • 6. What Do You Need To Know?<br />
  • 7. Passing Link Value<br />Source: http://seomoz.org<br />
  • 8. Passing Link Value<br />Source: http://www.mattcutts.com/blog/pagerank-sculpting/<br />
  • 9. Anchor Text<br />Source: http://seomoz.org<br />
  • 10. Keyword Research<br />Source: http://seomoz.org<br />
  • 11. Source: http://www.seomoz.org/blog/perfecting-keyword-targeting-on-page-optimization<br />
  • 12. Fundamentals<br />Source: http://www.seomoz.org/blog/whiteboard-friday-the-seo-fundamentals-pyramid<br />
  • 13. The Mechanics<br />
  • 14. Themes<br />
  • 15. Permalinks<br />“Just like Danny Devito, URLs should be short, relevant <br />and easy to remember.” <br />- Danny Dover<br />
  • 16. SEO Plugins<br />All-in-One SEO: http://bit.ly/SFGb<br />Headspace: http://bit.ly/SRYzq<br />Robots Meta: http://bit.ly/DT0l<br />YoastWordpress SEO Plugin:<br />http://bit.ly/axBnIb<br />In Beta<br />
  • 17. Titles<br />Job Search Made Simple| Simply Hired<br />Better<br />Simply Hired | Job Search Made Simple<br />Job Search Made Simple<br />Job Search, Jobs, Find Jobs, Career Search<br />Worse<br />Simply Hired<br />Home<br />
  • 18. Meta Descriptions<br />This acts as ad copy.<br />
  • 19. Meta Keywords<br />"we don't use this information at all"<br />http://www.mattcutts.com/blog/keywords-meta-tag-in-web-search/<br />
  • 20. Duplicate Content<br />Source: http://www.elliance.com/<br />
  • 21. Internal Linking<br /><ul><li>Related post plugins
  • 22. Linking inside posts
  • 23. Use sidebar, footer, and menu.</li></li></ul><li>Robots.txt<br /><ul><li>Blocks crawl
  • 24. URLs can still index
  • 25. Can acquire PageRank</li></ul>Source: http://bit.ly/6R9uF0<br />
  • 26. HTML & XML Sitemaps<br /><ul><li>Google XML Sitemaps Plugin: http://bit.ly/Pl74T
  • 27. Submit to search engines
  • 28. Create HTML Sitemaps</li></li></ul><li>301 Redirects<br />For:<br /><ul><li>Moving content
  • 29. Change URLs
  • 30. Links to wrong URL</li></ul>Result:<br /><ul><li>Pass link value
  • 31. Some decay</li></ul>Redirection Plugin: http://bit.ly/sQsa<br />Source: http://bit.ly/ffhgGR<br />
  • 32. Security<br />Keep your site updated!<br />Tips from Cutts:<br />http://bit.ly/SPudd<br />Hardening WordPress<br />http://bit.ly/NQox<br />
  • 33. Speed<br /><ul><li>18 Useful Tricks - http://bit.ly/MCcxm
  • 34. WP Super Cache - http://bit.ly/2JRmag
  • 35. W3 Total Cache - http://bit.ly/13GVNl
  • 36. Google Page Speed - http://bit.ly/MjqPU</li></li></ul><li>Stop Spam<br />Install Akismet: http://akismet.com/<br />
  • 37. The Non-Mechanics<br />
  • 38. You Need Content<br /><ul><li>Unique
  • 39. Relevant
  • 40. Interesting
  • 41. Useful</li></li></ul><li>Great Content<br />
  • 42. Google Instant (Everyone Else)<br />The same conversations!<br />
  • 43. Break the Noise<br />OKCupid Inspired Heatmap!<br />
  • 44. Mormon SEO<br />Instead of repeating story, add value.<br />Earned links from 48 domains.<br />
  • 45. Good, even great, content alone means nothing.<br />
  • 46. Link building is about relationship building.<br />
  • 47. Link Building 101<br />Create great content<br />Build relationships<br />Link out<br />Do outreach<br />Use social media<br />
  • 48. Social Media<br />
  • 49. Zemanta<br />
  • 50. Guest Blogging<br />
  • 51. Resources<br /><ul><li>WP Codex SEO Guide: http://bit.ly/DDo5n
  • 52. YoastSEO Guide: http://bit.ly/VMQg
  • 53. SEOmoz SEO Guide: http://bit.ly/c3SZJ6</li></li></ul><li>Thanks!<br />Justin Briggs<br />Twitter:@JustinRBriggs<br />justin.briggs@distilledconsulting.com<br />http://distilledconsulting.com<br />http://distilled.co.uk<br />

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