Wordpress SEO - Wordcamp Seattle #wcsea

Wordpress SEO
@JustinRBriggs

So…
I may speak fast, but I’ll upload slides.
#1 distilled.co.uk/blog
#2 twitter.com/JustinRBriggs

How do I do better in Google?

Wordpress Can Handle Most SEO
(the mechanics at least)

But SEO Is a Bit More Complicated

What Do You Need To Know?

Passing Link Value
Source: http://seomoz.org

Passing Link Value
Source: http://www.mattcutts.com/blog/pagerank-sculpting/

Anchor Text

Keyword Research

Source: http://www.seomoz.org/blog/perfecting-keyword-targeting-on-page-optimization

Fundamentals
Source: http://www.seomoz.org/blog/whiteboard-friday-the-seo-fundamentals-pyramid

The Mechanics

Themes

Permalinks
“Just like Danny Devito, URLs should be short, relevant
and easy to remember.”
- Danny Dover

SEO Plugins
All-in-One SEO: http://bit.ly/SFGb
Headspace: http://bit.ly/SRYzq
Robots Meta: http://bit.ly/DT0l
YoastWordpress SEO Plugin:
http://bit.ly/axBnIb
In Beta

Titles
Job Search Made Simple| Simply Hired
Better
Simply Hired | Job Search Made Simple
Job Search Made Simple
Job Search, Jobs, Find Jobs, Career Search
Worse
Simply Hired
Home

Meta Descriptions
This acts as ad copy.

Meta Keywords
"we don't use this information at all"
http://www.mattcutts.com/blog/keywords-meta-tag-in-web-search/

Duplicate Content
Source: http://www.elliance.com/

Internal Linking
Related post plugins
Linking inside posts
Use sidebar, footer, and menu.

Robots.txt
Blocks crawl
URLs can still index
Can acquire PageRank
Source: http://bit.ly/6R9uF0

HTML & XML Sitemaps
Google XML Sitemaps Plugin: http://bit.ly/Pl74T
Submit to search engines
Create HTML Sitemaps

301 Redirects
For:
Moving content
Change URLs
Links to wrong URL
Result:
Pass link value
Some decay
Redirection Plugin: http://bit.ly/sQsa
Source: http://bit.ly/ffhgGR

Security
Keep your site updated!
Tips from Cutts:
http://bit.ly/SPudd
Hardening WordPress
http://bit.ly/NQox

Speed
18 Useful Tricks - http://bit.ly/MCcxm
WP Super Cache - http://bit.ly/2JRmag
W3 Total Cache - http://bit.ly/13GVNl
Google Page Speed - http://bit.ly/MjqPU

Stop Spam
Install Akismet: http://akismet.com/

The Non-Mechanics

You Need Content
Unique
Relevant
Interesting
Useful

Great Content

Google Instant (Everyone Else)
The same conversations!

Break the Noise
OKCupid Inspired Heatmap!

Mormon SEO
Instead of repeating story, add value.
Earned links from 48 domains.

Good, even great, content alone means nothing.

Link building is about relationship building.

Link Building 101
Create great content
Build relationships
Link out
Do outreach
Use social media

Social Media

Zemanta

Guest Blogging

Resources
WP Codex SEO Guide: http://bit.ly/DDo5n
YoastSEO Guide: http://bit.ly/VMQg
SEOmoz SEO Guide: http://bit.ly/c3SZJ6

Thanks!
Justin Briggs
Twitter:@JustinRBriggs
justin.briggs@distilledconsulting.com
http://distilledconsulting.com
http://distilled.co.uk

http://www.distilled.net	206
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http://www.conseilsmarketing.fr	122
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http://www.nyhus.com	45
http://www.slideshare.net	6
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http://design-fred.blogspot.com	4
http://paper.li	4
http://twitter.com	2
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Wordpress SEO - Wordcamp Seattle #wcsea

by Justin Briggs on Apr 16, 2011

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Wordpress SEO - Wordcamp Seattle #wcsea — Presentation Transcript