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WordCamp Atlanta 2010 Advanced SEo for Wordpress


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A simple little deck from my presentation at WordCamp Atlanta 2010 on Advanced SEO for Wordpress

Published in: Technology

WordCamp Atlanta 2010 Advanced SEo for Wordpress

  1. SEO For Wordpress And You Wordpress SEO: The next steps
  2. Who is This Guy? <ul><li>Topher Kohan </li></ul><ul><ul><li> </li></ul></ul><ul><ul><li> </li></ul></ul><ul><ul><li>Twitter:TopherAtl </li></ul></ul>
  3. SEO 101 <ul><li>Title Tag </li></ul><ul><li>Headline </li></ul><ul><li>First 250 Words </li></ul><ul><li>URL Slug </li></ul><ul><li>Alt Attributes </li></ul>
  4. So What’s Next? <ul><li>Template Optimization </li></ul><ul><ul><li>Breadcrumbs </li></ul></ul><ul><ul><li>Clean Code </li></ul></ul><ul><ul><li>Plugins </li></ul></ul><ul><ul><li>Themes </li></ul></ul><ul><li>Advanced Tips </li></ul><ul><ul><li>Page Rank Sculpting </li></ul></ul><ul><ul><li>No Index Pages </li></ul></ul><ul><li>Advanced Tricks </li></ul><ul><ul><li>No Script tag </li></ul></ul><ul><ul><li>Image Size </li></ul></ul><ul><ul><li>Canonical tag </li></ul></ul>
  5. Template Optimization <ul><li>Breadcrumbs </li></ul><ul><ul><li>Single Post pages </li></ul></ul><ul><ul><li>Home > Article > Topher is Cool </li></ul></ul><ul><ul><li>Good Usability </li></ul></ul><ul><ul><li>The Engines Love Them </li></ul></ul><ul><ul><li>Yoast breadcrumb plug-in </li></ul></ul><ul><li>( </li></ul>
  6. The plug-in will output a set of links that looks like this on every page you choose
  7. Template Optimization con’t <ul><li>Clean Code </li></ul><ul><ul><li>CSS, JS, Ajax </li></ul></ul><ul><ul><li>External Files </li></ul></ul><ul><ul><li>Keep the Inline Minimal </li></ul></ul><ul><ul><li>Reduce White Space </li></ul></ul><ul><ul><ul><li>( </li></ul></ul></ul>Taken from the default kubrick theme: Could just as well be:
  8. Template Optimization con’t <ul><li>Plugins </li></ul><ul><ul><li>All-in-One-SEO-Pack </li></ul></ul><ul><ul><li>( ) </li></ul></ul><ul><ul><li>Works Well </li></ul></ul><ul><ul><li>Could Screw up the World </li></ul></ul><ul><ul><li>Cannot be used on blogs </li></ul></ul><ul><li>Pro Version? </li></ul><ul><ul><li>Yeah, but not sure what you get. </li></ul></ul><ul><ul><li>Are there others? </li></ul></ul><ul><ul><li>Yeah, but none as good as All-in-One-SEO-Pack </li></ul></ul>
  10. Template Optimization con’t <ul><li>Themes </li></ul><ul><ul><li>Thesis Theme for Wordpress </li></ul></ul><ul><ul><li>( </li></ul></ul><ul><ul><li>Still Need to Skin it </li></ul></ul><ul><ul><li>Less Chance of Screwing Things Up </li></ul></ul><ul><ul><li>Great User Support </li></ul></ul><ul><ul><li>Not free </li></ul></ul><ul><ul><li>No PHP knowledge needed to hack </li></ul></ul>
  12. Advance Tips <ul><li>Page Rank Sculpting </li></ul><ul><ul><li>Use of Nofollow on Links </li></ul></ul><ul><ul><li>rel=“nofollow” </li></ul></ul><ul><ul><li>NoFollow Reciprocity </li></ul></ul><ul><ul><li>( ) </li></ul></ul><ul><ul><li>NoFollow External Links </li></ul></ul><ul><ul><li>( ) </li></ul></ul>
  13. Advanced Tips con’t <ul><li>Noindex, Follow Archive Pages </li></ul><ul><ul><li>Google Follows all the Links </li></ul></ul><ul><ul><li>Pages not in the Index </li></ul></ul><ul><ul><li>Robots Meta Plug-in </li></ul></ul><ul><li>( </li></ul>
  15. Advanced Tricks <ul><li>NoScript Tag </li></ul><ul><ul><li><noscript> # </noscript> </li></ul></ul><ul><ul><li>Put plain text description of content that shows up in search engine-unfriendly format on the page </li></ul></ul><ul><ul><li>Could be considers spammy by the Search Engines </li></ul></ul><ul><li>Image Size </li></ul><ul><ul><li>Bigger Better </li></ul></ul><ul><ul><li>Higher Res Better </li></ul></ul><ul><ul><li>Image Search </li></ul></ul><ul><ul><li>Alt Attributes </li></ul></ul><ul><ul><li>File Name </li></ul></ul><ul><li>Canonical Tag </li></ul><ul><ul><li>Reduces Duplicate Content </li></ul></ul><ul><ul><li>Built into the Thesis Theme </li></ul></ul><ul><ul><li>Canonical URL’s for Wordpress Plug –in </li></ul></ul><ul><ul><li>( ) </li></ul></ul>
  16. Resources <ul><li>Andy Beard - </li></ul><ul><li>Joost de Valk - </li></ul><ul><li>Sugarrae - </li></ul><ul><li>Michael Gray - </li></ul>Wordpress SEO General SEO <ul><li>SEOMoz - </li></ul><ul><li>Search Engine Journal - </li></ul><ul><li>Search Engine Watch – </li></ul><ul><li>Matt Cutts - </li></ul>Twitter!!!!!!!!
  17. Raven SEO Tools Great tools for SEO and Wordpress Social Media Tracking Post Directly to Wordpress from tools KeyWord Research SERP Tracking WordCamp Atlanta Offer 3 Month Free Trial ½ off For 3 Months After Trial Limited to First 100 People Offer Expires January 31
  18. Thanks!