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Google News & How To
Make It Work For You

1
By: Alex Miranda
What does Google News look for?
• Do you discuss current events?
• Is your content timely?
• Do you offer commentary?
• How hot is your topic?
• How relevant is your content to the topic.
• Not aggregated. Must be original content.
• Timing is everything.

2
By: Alex Miranda
What is not included
• How to articles

• Advice Columns
• Job Postings
• *Informational Content – Weather forecast, stock data, obituaries

3
What is not included (Exceptions)
• Weather – If it is breaking news and written as a news story, it will
then be included.
• Obituaries – From time to time an obituary will make it through. If
the obituary is breaking news. It will be included. (It cannot be in the
obituary category)

4
Best Practices
5
Images
• Use JPEGS

• Larger sized images
• Description within the captions
• Have images near title

• Inline and non clickable

6
Images

7
Images

8
Title
• 70 characters max

• Make it stand out

9
Title
• Make sure the title entices click-through. 80% of people read
headline copy only
• Think of words users are typing to find you. Help people find what
they are looking for.
• Whenever possible, use trending words in the title.
• Don't include a date or time in your article title.

10
Title
• Use keywords within the title. (Only if possible)
• It generates clicks from searchers looking for info.

11
Summary Description
• Google automatically grabs first 150 characters for description.

• Make sure it immediately summarizes the story.

12
All in One SEO
• Always use it.

• Allows you to customize your title or description.

13
Article Body
• At least 250 words.
• 1 link per 100 words.

http://www.ncadvertiser.com/30259/around-town-new-canaan-events-inlate-february-early-march/

14
Article Body

http://www.ncadvertiser.com/28185/donate-blood-saturday-at-newcanaan-library/
http://www.ncadvertiser.com/26938/new-canaan-nature-centerplans-winter-fair/

15
News Specific Errors
Article Fragmented - Consist of isolated sentences not grouped
together into paragraphs. don't use frequent <br> and <p> tags within
your paragraphs.

16
News Specific Errors
Article Too Short - This applies to most pages that contain news briefs
or multimedia content, rather than full news articles.

17
News Specific Errors
No Sentences Found - page appears not to contain punctuated
sequences of contiguous words.

18
News Specific Errors
Title Disallowed - The title that we extracted from the HTML page
suggests that it is not a news article.

19
News Specific Errors
Title Not Found - We were unable to extract a title for the article
from the HTML page.
Sometimes even if there is a title, this will happen. If it does. Mark as
fixed on Webmaster tools.

20
.

21
Why Get It?
•

Great if you are consistently reporting or are an expert on a niche
topic.

•

Profile picture lends instant credibility.

•

Claim your content.

•

Photos are eye grabbing. Higher click-through rates.

•

Help readers discover your other content on the web.

22
•

Google News is piloting the display of author information in news
search results to help users to discover great content.

•

It is not guaranteed.

23
How Do I Know I have It
•

Go to: https://www.google.com/webmasters/tools/richsnippets

•

Add your article URL

24
How Do I Get it?
•

Go to: https://plus.google.com/authorship

•

Must have a Google+ account. Add a photo to your profile

•

Have an email address on the same domain as your content

•

Edit the about section on your Google+ profile and the
contributor links

25
How Do I Get it?

26
Adding To WordPress
• If you’re the publisher, add the code below to your header script (This is the
NCAdvertiser Google+ URL. Make sure you use your URL)
<link href="https://plus.google.com/u/0/107552986030593043206/" rel="publisher" />

27
Adding To WordPress
• If you’re the author, add your Google+ URL to your contact info in your user profile.
(This is my Google+ URL. Make sure you use your URL)
Ex: https://plus.google.com/u/0/+AlexMirandaSEO/

28
Share
• Do not just publish your news story, share it.
• Use Twitter, Google+ & Facebook
• Use #hashtags to share with a targeted audience.

29
Alex Miranda
WordPress SEO Guru
alex@marknetgroup.com

30

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Google News & How To Make It Work For You

  • 1. Google News & How To Make It Work For You 1 By: Alex Miranda
  • 2. What does Google News look for? • Do you discuss current events? • Is your content timely? • Do you offer commentary? • How hot is your topic? • How relevant is your content to the topic. • Not aggregated. Must be original content. • Timing is everything. 2 By: Alex Miranda
  • 3. What is not included • How to articles • Advice Columns • Job Postings • *Informational Content – Weather forecast, stock data, obituaries 3
  • 4. What is not included (Exceptions) • Weather – If it is breaking news and written as a news story, it will then be included. • Obituaries – From time to time an obituary will make it through. If the obituary is breaking news. It will be included. (It cannot be in the obituary category) 4
  • 6. Images • Use JPEGS • Larger sized images • Description within the captions • Have images near title • Inline and non clickable 6
  • 9. Title • 70 characters max • Make it stand out 9
  • 10. Title • Make sure the title entices click-through. 80% of people read headline copy only • Think of words users are typing to find you. Help people find what they are looking for. • Whenever possible, use trending words in the title. • Don't include a date or time in your article title. 10
  • 11. Title • Use keywords within the title. (Only if possible) • It generates clicks from searchers looking for info. 11
  • 12. Summary Description • Google automatically grabs first 150 characters for description. • Make sure it immediately summarizes the story. 12
  • 13. All in One SEO • Always use it. • Allows you to customize your title or description. 13
  • 14. Article Body • At least 250 words. • 1 link per 100 words. http://www.ncadvertiser.com/30259/around-town-new-canaan-events-inlate-february-early-march/ 14
  • 16. News Specific Errors Article Fragmented - Consist of isolated sentences not grouped together into paragraphs. don't use frequent <br> and <p> tags within your paragraphs. 16
  • 17. News Specific Errors Article Too Short - This applies to most pages that contain news briefs or multimedia content, rather than full news articles. 17
  • 18. News Specific Errors No Sentences Found - page appears not to contain punctuated sequences of contiguous words. 18
  • 19. News Specific Errors Title Disallowed - The title that we extracted from the HTML page suggests that it is not a news article. 19
  • 20. News Specific Errors Title Not Found - We were unable to extract a title for the article from the HTML page. Sometimes even if there is a title, this will happen. If it does. Mark as fixed on Webmaster tools. 20
  • 21. . 21
  • 22. Why Get It? • Great if you are consistently reporting or are an expert on a niche topic. • Profile picture lends instant credibility. • Claim your content. • Photos are eye grabbing. Higher click-through rates. • Help readers discover your other content on the web. 22
  • 23. • Google News is piloting the display of author information in news search results to help users to discover great content. • It is not guaranteed. 23
  • 24. How Do I Know I have It • Go to: https://www.google.com/webmasters/tools/richsnippets • Add your article URL 24
  • 25. How Do I Get it? • Go to: https://plus.google.com/authorship • Must have a Google+ account. Add a photo to your profile • Have an email address on the same domain as your content • Edit the about section on your Google+ profile and the contributor links 25
  • 26. How Do I Get it? 26
  • 27. Adding To WordPress • If you’re the publisher, add the code below to your header script (This is the NCAdvertiser Google+ URL. Make sure you use your URL) <link href="https://plus.google.com/u/0/107552986030593043206/" rel="publisher" /> 27
  • 28. Adding To WordPress • If you’re the author, add your Google+ URL to your contact info in your user profile. (This is my Google+ URL. Make sure you use your URL) Ex: https://plus.google.com/u/0/+AlexMirandaSEO/ 28
  • 29. Share • Do not just publish your news story, share it. • Use Twitter, Google+ & Facebook • Use #hashtags to share with a targeted audience. 29
  • 30. Alex Miranda WordPress SEO Guru alex@marknetgroup.com 30