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Learn the basics of SEO & how you can extend WordPress to make SEO easy & powerful.
If you're using WordPress (or thinking about using it) - you're off to a good start.
If you add a couple plugins and remember to take a couple actions once you add a new post, your SEO love will go through the roof!
PDF Here: http://www.webmechanix.com/WP-SEO-2013.pdf