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Alex Miranda | PR Underground | June 2012
Who Am I?
• SEO Since 1998
• Editor-in-Chief at PR Underground
• SEO Manager at Marknet Group Inc
• Asst Organizer of Hudson Valley Wordpress Meetup Group
• Executive Chef
• Live in East Windham, NY

Twitter: @mralexmiranda
Facebook: http://www.facebook.com/prunderground
Google+: http://gotoplus.me/prunderground
Email: amiranda@prunderground.com
Topics
• Why are you blogging?

• WordPress settings

• Plugins

• Google Authorship Program

• Optimizing your blog

• Sharing your blog with your target market


When you see this…..              It’s a Hot Tip
Why Are You Blogging?
• Selling Product/Service – Establish company as a solution
• Community – All about relationships. They must trust your voice and
  connect with you
• Advertising – All about traffic and bounce rates

• SEO – using the perfect search terms, all of the above
WordPress Settings
Permalinks
• Do not use strange characters
• Change the default setting to a custom setting




• Use hyphens - to separate words.
• No spaces is bad
Example:
www.example.com/my-targeted-keyword - Good
www.example.com/mytargetedkeyword - Bad
Ping Me
• What is a ping? A ping automatically notifies social bookmarking
  sites, search engines, RSS Feeds and blog directories every time you
  update your blog.
• Ping-O-Matic alone goes to 20 services. There are over 250
  available.
• Add Ping Optimizer Plugin.
Plugins
Plugins
• All In One SEO Pack – Add title tags, description and more

• Google XML Sitemaps – Builds your xml sitemap

• Google Analytics - All about stats

• Feedburner Feedsmith – Adds your post to Google Feedburner

• Disqus – Comment plugin
• WordPress Ping Optimzer - Save your blog from getting tagged as
  ping spammer
• Email Tool Integration- MailChimp, Aweber, etc.

• Redirection- Manage all your 301 redirects and monitor 404 errors
Plugins
Onlywire
• Manage your social & professional networks

• Automatically submit your post to 50+ sites at the click of a button

• Automatically adds tags from your post

• Instantly fills out captcha for you.
Plugins
SEO Rank Reporter
• Track your Google rankings every 3 days and see reports of your
  progress in a graph
• View a historical graph of your rankings
• Email notifications when any one of your rankings changes
• See how many visits come to your website from selected keywords
Google Authorship Program
Google Authorship Program
Implement Google authorship markup

• Must have a Google+ account

• Claim your content*. Provides huge search engine ranking benefits

• Profile picture lends instant credibility

• Help readers discover your other content on the web.

• Go to: https://plus.google.com/authorship
Google Authorship Program
Busted!!
Google Authorship Program
How Do I Know If I have It?

• Go to: http://www.google.com/webmasters/tools/richsnippets
Google Authorship Program
How Do I Add it to Wordpress?
• Use the Rel=Author code
<a href="https://plus.google.com/12345678901234" rel="author">Your Name</a>
Google Authorship Program
How Do I Add it to Wordpress?
• Go to users and under bio add the REL=author code.
Optimizing Your Blog
“While Google is constantly updating the way we rank, WordPress has
forever changed the speed at which we rank” – Alex Miranda
Content
• Write for people not for search engines

• Naturally add keywords into your post

• The point of each sentence is to get them to read the next sentence

• Call to action at the end
The Title/Headline
• Make sure your title is engaging. It is the first impression to
  your reader, on search engines, social media, & RSS Feed
• 80% of people read headline copy ONLY

• List posts are always good – use the number 5, 7 and 9

• Use word like Why, What, How, Fastest, Tips and Secrets

• Think of words users are typing to find you

• Use search terms you wish to rank on in the title

• Use trending words in the title
How do I Create The Perfect Title?
Step 1.
 • Select for which search terms you want to rank for on Google. This
   is the term your target market will use to find your
   services/products. For example, “WordPress SEO”.
How do I find The Perfect Title?
Step 2.
 • Research search terms I can rank on with “WordPress SEO”.
 • Go to www.google.com/trends – here you want to see what is
   trending and incorporate trending topics into your blog post title.
   For example, I found out Google and Wordpress were trending.
   Therefore, I want to try to use “WordPress SEO” and “Google” in my
   blog title.
 • Went to Google Keyword Research Tools and entered “WordPress
   SEO” and “Google” . Here I saw which search terms are being used
   by searchers and receive the most traffic.
Add The Keyword
Step 3.
 • You are going to use the search terms in your blog post title,
   summary, body and tags.
 • Make sure the title is eye-catching.
 • Link it to an existing related article on your site.
Add Tags
Step 4.
 • Tags help users find your content.
 • Social Bookmarking sites and RSS feeds use tags to identify content
   specific information.
 • Make sure you use tags that are related to your article.

 • No Follow your tags.
Title Tags/Description
Step 5.
 • Remember people will read the meta description snippet. It must
   get their attention.
Categories
• Use categories that are relevant to your blog post
• Use categories that are good keywords.
Robot.txt
• If you write a post and add it to two different categories or create
  multiple tags, you are creating duplicate content. Use This: (You can
  also use a plugin called Meta Robots)
This Is What Happens!!
• 6 pages on Google search results
The DR OZ Show
• Client wanted to rank on Google News for the term “Hypnosis for
  Weight Loss” at the same time the DR Oz Show started.
The DR OZ Show
• Mission accomplished. Client received calls from as far away as
  Canada before show was even over.
Share, Share, Share
Social Bookmark Sites
Bookmarking Sites: Create as many accounts as possible.
Tweet
• Use targeted #hashtags on twitter.

Example:
This Is What Happens!!
Share, Share, Share
• Share on Facebook
• Ask people to like it
• Share on Linkedin Groups
• Build your list. Email out each post
• Allow contributors to participate in your post. Use Blog
  Stampede
• Create a YouTube video with the same title
The Secret SEO Weapon
Social Media Press Release
•   Use it to compliment your blog post. Create a release of your post.
•   Generates Inbound Links to your blog
•   Have your story appear on Google News within 5 minutes
•   Google loves fresh content
•   Target hard to find keywords
•   Share, Share, Share
Let’s Talk
Feel free to email me if:

• If you want free bonus SEO material
• The entire presentation
• SEO recommendations for your blog

Attendees, receive a 25% discount on a social media press
release when you email and follow me.

Email: amiranda@prunderground.com
Twitter: @mralexmiranda
Facebook: https://www.facebook.com/MrAlexMiranda
Google+: http://gotoplus.me/prunderground
Web: http://www.prunderground.com

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Google loves WordPress - Blogging For SEO WordCamp NYC 2012

  • 1. Alex Miranda | PR Underground | June 2012
  • 2. Who Am I? • SEO Since 1998 • Editor-in-Chief at PR Underground • SEO Manager at Marknet Group Inc • Asst Organizer of Hudson Valley Wordpress Meetup Group • Executive Chef • Live in East Windham, NY Twitter: @mralexmiranda Facebook: http://www.facebook.com/prunderground Google+: http://gotoplus.me/prunderground Email: amiranda@prunderground.com
  • 3. Topics • Why are you blogging? • WordPress settings • Plugins • Google Authorship Program • Optimizing your blog • Sharing your blog with your target market When you see this….. It’s a Hot Tip
  • 4. Why Are You Blogging? • Selling Product/Service – Establish company as a solution • Community – All about relationships. They must trust your voice and connect with you • Advertising – All about traffic and bounce rates • SEO – using the perfect search terms, all of the above
  • 6. Permalinks • Do not use strange characters • Change the default setting to a custom setting • Use hyphens - to separate words. • No spaces is bad Example: www.example.com/my-targeted-keyword - Good www.example.com/mytargetedkeyword - Bad
  • 7. Ping Me • What is a ping? A ping automatically notifies social bookmarking sites, search engines, RSS Feeds and blog directories every time you update your blog. • Ping-O-Matic alone goes to 20 services. There are over 250 available. • Add Ping Optimizer Plugin.
  • 9. Plugins • All In One SEO Pack – Add title tags, description and more • Google XML Sitemaps – Builds your xml sitemap • Google Analytics - All about stats • Feedburner Feedsmith – Adds your post to Google Feedburner • Disqus – Comment plugin • WordPress Ping Optimzer - Save your blog from getting tagged as ping spammer • Email Tool Integration- MailChimp, Aweber, etc. • Redirection- Manage all your 301 redirects and monitor 404 errors
  • 10. Plugins Onlywire • Manage your social & professional networks • Automatically submit your post to 50+ sites at the click of a button • Automatically adds tags from your post • Instantly fills out captcha for you.
  • 11. Plugins SEO Rank Reporter • Track your Google rankings every 3 days and see reports of your progress in a graph • View a historical graph of your rankings • Email notifications when any one of your rankings changes • See how many visits come to your website from selected keywords
  • 13. Google Authorship Program Implement Google authorship markup • Must have a Google+ account • Claim your content*. Provides huge search engine ranking benefits • Profile picture lends instant credibility • Help readers discover your other content on the web. • Go to: https://plus.google.com/authorship
  • 15. Google Authorship Program How Do I Know If I have It? • Go to: http://www.google.com/webmasters/tools/richsnippets
  • 16. Google Authorship Program How Do I Add it to Wordpress? • Use the Rel=Author code <a href="https://plus.google.com/12345678901234" rel="author">Your Name</a>
  • 17. Google Authorship Program How Do I Add it to Wordpress? • Go to users and under bio add the REL=author code.
  • 18. Optimizing Your Blog “While Google is constantly updating the way we rank, WordPress has forever changed the speed at which we rank” – Alex Miranda
  • 19. Content • Write for people not for search engines • Naturally add keywords into your post • The point of each sentence is to get them to read the next sentence • Call to action at the end
  • 20. The Title/Headline • Make sure your title is engaging. It is the first impression to your reader, on search engines, social media, & RSS Feed • 80% of people read headline copy ONLY • List posts are always good – use the number 5, 7 and 9 • Use word like Why, What, How, Fastest, Tips and Secrets • Think of words users are typing to find you • Use search terms you wish to rank on in the title • Use trending words in the title
  • 21. How do I Create The Perfect Title? Step 1. • Select for which search terms you want to rank for on Google. This is the term your target market will use to find your services/products. For example, “WordPress SEO”.
  • 22. How do I find The Perfect Title? Step 2. • Research search terms I can rank on with “WordPress SEO”. • Go to www.google.com/trends – here you want to see what is trending and incorporate trending topics into your blog post title. For example, I found out Google and Wordpress were trending. Therefore, I want to try to use “WordPress SEO” and “Google” in my blog title. • Went to Google Keyword Research Tools and entered “WordPress SEO” and “Google” . Here I saw which search terms are being used by searchers and receive the most traffic.
  • 23. Add The Keyword Step 3. • You are going to use the search terms in your blog post title, summary, body and tags. • Make sure the title is eye-catching. • Link it to an existing related article on your site.
  • 24. Add Tags Step 4. • Tags help users find your content. • Social Bookmarking sites and RSS feeds use tags to identify content specific information. • Make sure you use tags that are related to your article. • No Follow your tags.
  • 25. Title Tags/Description Step 5. • Remember people will read the meta description snippet. It must get their attention.
  • 26. Categories • Use categories that are relevant to your blog post • Use categories that are good keywords.
  • 27. Robot.txt • If you write a post and add it to two different categories or create multiple tags, you are creating duplicate content. Use This: (You can also use a plugin called Meta Robots)
  • 28. This Is What Happens!! • 6 pages on Google search results
  • 29. The DR OZ Show • Client wanted to rank on Google News for the term “Hypnosis for Weight Loss” at the same time the DR Oz Show started.
  • 30. The DR OZ Show • Mission accomplished. Client received calls from as far away as Canada before show was even over.
  • 32. Social Bookmark Sites Bookmarking Sites: Create as many accounts as possible.
  • 33. Tweet • Use targeted #hashtags on twitter. Example:
  • 34. This Is What Happens!!
  • 35. Share, Share, Share • Share on Facebook • Ask people to like it • Share on Linkedin Groups • Build your list. Email out each post • Allow contributors to participate in your post. Use Blog Stampede • Create a YouTube video with the same title
  • 36. The Secret SEO Weapon Social Media Press Release • Use it to compliment your blog post. Create a release of your post. • Generates Inbound Links to your blog • Have your story appear on Google News within 5 minutes • Google loves fresh content • Target hard to find keywords • Share, Share, Share
  • 37. Let’s Talk Feel free to email me if: • If you want free bonus SEO material • The entire presentation • SEO recommendations for your blog Attendees, receive a 25% discount on a social media press release when you email and follow me. Email: amiranda@prunderground.com Twitter: @mralexmiranda Facebook: https://www.facebook.com/MrAlexMiranda Google+: http://gotoplus.me/prunderground Web: http://www.prunderground.com