Yoast’s Plugins are the best plugins out there to manage WordPress Sites.
When people talk about improving their SEO they generally mean improving their rank in Google.
Google does provide some tools that can help you
Analytics tell you how people arrived at your site, where they visited and where they left by.
Not strictly an SEO tool, but well worth installing on your site.
Most of you are familiar with Analytics, so here is something you may not know.
When carrying out SEO Work, it can be a case of prioritising work.
This allows you to see the most popular pages on your site, as well as your slowest, so you can act accordingly.
Integrates with Google Page Speed to offer Recommendations
Some recommendations may be site wide, others may be for individual pages.
Formally Google Webmaster Tools
Gives you a technical overview of your site as how Google sees it.
Can provide information on how you want Google to view your site based on country/www prefix.
Also some ranking data is present
Switched off by default
Will tell you if your site has been hacked, if a manual penalty has been applied,
It will be the email address linked to your Google account.
If nothing else from this talk, please make sure Analytics and Webmaster Tools is on your site, SEO’s rely on this data.
When you start an SEO campaign, most will tell you to install this.
Will allow you to easily add meta tags to your site to validate services.
Useful if you don’t want to add things to the template (though I will show a tool later that does something similar).
Has an audit trail.
Tools that are non WordPress related tools that I use.
A website crawler and spider tool.
Story about client who had 1,600 URL’s to check. This took me 2 hours, but Screaming frog took about 3 minutes.
See Status Code & Status, Content type, meta information and where it’s linked from.
Good for spotting dead links on a site.
Can use Broken Link Checker Plugins, but they add bloat
Checks backlinks pointing to your site.
Checks whether they’re nofollow links, anchor text as well as their opinion on how strong that link is.
Good for checking now & again to see who links to you, and if any bad links are linking to you
A basic - yet functional rank checker.
Don’t rely on rank checking. Rankings here in London for “Plumbers” will be different when you’re home (unless you live in London).
Put Yoast’s Focus Keyword in here to check the rank.
Great tool to generate content ideas on your site.
Talk about pilates client.
Generate keyword phrases in the form of questions - who/what/why/where/how
Use all relevant keywords as ideas for pages and blog posts.
Easy way to generate targeted traffic to your site
5 years ago this was so easy.
Link building was basically spamming. And it worked so well.
Now a lot more in common with traditional PR. A talk in itself.
Things I find useful though as geeky tools for outreach.
Sign up on the site and choose your areas of interest.
3 times a day, every weekday
Give an opinion on various things.
On average, I find about 2 or 3 requests I can reply to a month.
Varying from simple anonymous requests, to CNN & BBC
Top Tip: If you don’t hear back (using Majestic, for example), turn your reply into a blog post
A bit scary, this one.
Have to sign up via Facebook/Twitter/Linkedin
Builds a profile on people & your contacts.
Tells you how to send emails or speak to them.
Predefined templates, such as invite them to an event, asking for advice or a raise.
My boss - Alex Moss - is on there. Feel free to ask him to give me a raise.
Allows you to put in headers & footers to the page.
Similar to Google Tag Manager, if you don’t want Google to have all your details, use this.
Plays well with Yoast SEO.
WordPress.com has a big pipe of blog posts called a firehose.
Enhanced Distribution puts your blog posts in said pipe.
Whilst Google doesn’t read the firehose, many other services do.
Helps get your blog indexed faster
Google Backed Project, and this is an Automattic plugin.
Google Author Profiles (Dead), Google Wave (dead) and Google Plus (dying) are also Google Backed Products.
Very simple pages, little styling, almost no scripts.
Doesn’t work with complicated sites, e-Commerce sites don’t work well with it.
Canonicalises to original blog URL, so you won’t have duplicate content listings.
This plugin allow simple stylings.
Also includes more things, such as Google Analytics.
Will tell you if the Search Engine Visibility box has been ticked
If ticked, it will ask you if you’re aware of it being ticked.
If you ever change domain, it will ask check if the box is still ticked. If so, it will ask you if you still want it ticked.