1. Maximize the
All In One SEO Plugin
Presented by: Scott Stawarz
@scottstawarz
http://octavity.com/

2. Warm Up
• What does the AIOSEO Plugin do for me?
• Do I even need the AIOSEO Plugin?
• Its enabled, What do i do for each post?
• Its enabled, what are the initial settings?
• Next Actions

3. What does the
AIOSEO do?
• Provides us with tools to improve our
Search Engine Ranking using on page
techniques.

4. AIOSEO Tools
• Allows you to create keyword rich <titles>
that differ from your <h1> post title
• Create your own meta description to
improve click-through rates
• Create specific meta keywords.
(not necessary anymore)
• Prevents duplicate data
(to a degree)

5. What doesn’t the
AIOSEO plugin do?
If I give you hammer (tool),
do you now have a house?

6. What doesn’t the
AIOSEO plugin do?
• It will not do sitemaps, robots, or pinging
search services.
• Its not All In One. You, your theme, or
other plugins are needed to maximize your
Search Engine Optimization.
• Does not do any OFF Page Techniques
• It will not make you rank high.
You still have to do the work.

7. Do I even need the
AIOSEO plugin?
• Doesn’t Wordpress do that for me?
• Doesn’t my theme do that for me?

8. Do I even need the
AIOSEO plugin?
• Answer: It depends.

9. Do I even need the
AIOSEO plugin?
• Is my current theme providing SEO
• Am I DIY: using theme functions, create a
plugin, or custom fields,
• Are you already using an SEO Plugin?
✤Platinum SEO
✤Greg’s High Performance SEO
✤WPSEO
✤Headspace2

10. Do I even need the
AIOSEO plugin?
No • Is my current theme providing SEO
No • Am I DIY: using theme functions, create a
plugin, or custom fields,
No • Are you already using an SEO Plugin?
✤Platinum SEO
✤Greg’s High Performance SEO
✤WPSEO
✤Headspace2

11. Okay, I want the
AIOSEO plugin
• Download it and install it
• After you install it or update it, you need to
enable it.

12. AIOSEO enabled, now
what?
• Settings for each Post or Page
• Settings for the entire Site

13. DEMO: AIOSEO Post
Settings

14. DEMO: AIOSEO Post

15. Wordpress
All in One SEO

16. Wordpress Keyword in the Post Title
(hopefully H1 tag)

17. Wordpress
Short Permalink URL
with keyword

18. All in One SEO Keyword in the beginning of the Post
Title (maybe a variation)

19. All in One SEO
Keyword in the Description. Make sure
this describes this Post/Page. Idea is to
entice users to clickthrough

20. All in One SEO
Meta Keywords not used by Search Engines for Ranking
anymore. Just add keyword in tags as a taxonomy for users.

21. Wordpress Keyword in the Post Title
(hopefully H1 tag)
Short Permalink URL
with keyword
All in One SEO Keyword in the beginning of the Post
Title (maybe a variation)
Keyword in the Description. Make sure
this describes this Post/Page. Idea is to
entice users to clickthrough
Meta Keywords not used by Search Engines for Ranking
anymore. Just add keyword in tags as a taxonomy for users.
DEMO: AIOSEO Post

22. Search keywords
Page <title>
Maybe the Meta Description

23. What Keywords to
use?
• http://www.google.com/sktool/
• http://www.seomoz.org/blog/10-steps-to-
advanced-keyword-research

24. Keyword Density Rules
according to SEOMOZ.com
• Keyword in the beginning of the Title Tag and
maybe a variation word.
• Once in the H1 header tag
• 3X in the body copy
• Once in bold <strong>
• Once in the alt of an image.
• Once in the URL slug
• Once in the meta description tag
• Don’t use the keyword in links on this page to other pages.

25. DEMO: AIOSEO Site
Settings

27. Go to
Settings

28. Enable it
Go to
Settings

29. Put the Home Page Title (Browser / Tab
Title) with keywords

30. Description of the entire site with
keywords

31. Keywords not used anymore, but put
some keywords for posterity.

32. Adds canonical tag to tell google the
official name of the page. This helps prevent
duplication.

33. Determines whether to rewrite all the
titles for the different pages. This will over-
ride your theme titles.

34. Usually, leaves alone. However,
sometimes, you may want a keyword in
Every Post title. You can add it here.

35. Usually, I leave alone. Keywords are not
used anymore, but sometimes, I won’t want
to dynamically generate the keywords.

36. Adds a meta tag saying don’t index these
pages. Again, I usually leave alone to
prevent the duplication to google.
Although, with canonical, this is not as
much an issue.

37. If the AIOSEO Page Description is empty,
it will look at the excerpt. If that is empty,
it will look at the first 150 characters of
your article. I leave it checked for those
lazy posts where you don’t want to fill out
the description.

38. May want to uncheck, your theme may
do this or you can type them capitalized.
No need to add extra work.

39. Exclude any pages, you don’t want to
the AIOSEO to process.

40. These Tags add additional Meta headers
or other tags. Useful for tracking code,
JS code, or CSS code. Although, I’d do
that within the theme itself.

41. Practical Next Actions
• Spend 80% of your time on creating new
content.
• Spend 20% of your time on SEO
• Spend 100% of your time helping others.
• Follow the Google SEO Guidelines

42. Next Actions
• On page: According to Google Webmaster
Guidelines:
• Identify keywords that your target audience
will use to find you.
• Write Fantastic, Unique Content, Tell a Story.
• Use the Page Title, Headings, Alt attribute, title
attribute.
• Be Controversial, Be First, Be Unique, Be
Creative, Be Useful, Be Yourself

43. Cool Down
• Do I need the AIOSEO Plugin?
• What tools does it provide?
• What are my next actions?

44. Follow up Resources
• Slides posted at http://octavity.com/
• twitter.com/scottstawarz
• scott@octavity.com
• http://delicious.com/sstawarz/SEO
• Any Questions?

45. Attribution
Flickr Photos Courtesy of:
★British Museum
http://www.flickr.com/photos/agroffman/
4258711212/
★Chicago Skyline 2008
http://www.flickr.com/photos/carroll/
2972076679/

46. Thank you,
@scottstawarz
http://octavity.com/