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Maximize the All In One SEO Wordpress Plugin

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Right now, the All In One SEO (AIOSEO) plugin has been downloaded over 5,000,000 times and is one of the most popular wordpress plugins. Finding an answer on why it is popular can be found by looking at why we blog. For some, we blog to be more accountable, we blog for recognition, we blog for fun, we blog to help others, we blog for money. Ultimately, we blog to be found. One way to be found is to make sure your wordpress site is optimized for search engine readability by using the All In One SEO plugin. During the session we will discuss:

*Should you even install the All In One SEO plugin? Doesn't Wordpress do SEO for me?
*After activating the All In One SEO plugin, what are the initial settings? Home title, Home Description, Different Title Formats, Noindex
*AIOSEO is Installed, Now what should you do for each post? what's the difference between the Page Title and Post Title? Do I worry about Description and Keywords?

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Maximize the All In One SEO Wordpress Plugin

  1. 1. Maximize the All In One SEO Plugin Presented by: Scott Stawarz @scottstawarz http://octavity.com/
  2. 2. Warm Up • What does the AIOSEO Plugin do for me? • Do I even need the AIOSEO Plugin? • Its enabled, What do i do for each post? • Its enabled, what are the initial settings? • Next Actions
  3. 3. What does the AIOSEO do? • Provides us with tools to improve our Search Engine Ranking using on page techniques.
  4. 4. AIOSEO Tools • Allows you to create keyword rich <titles> that differ from your <h1> post title • Create your own meta description to improve click-through rates • Create specific meta keywords. (not necessary anymore) • Prevents duplicate data (to a degree)
  5. 5. What doesn’t the AIOSEO plugin do? If I give you hammer (tool), do you now have a house?
  6. 6. What doesn’t the AIOSEO plugin do? • It will not do sitemaps, robots, or pinging search services. • Its not All In One. You, your theme, or other plugins are needed to maximize your Search Engine Optimization. • Does not do any OFF Page Techniques • It will not make you rank high. You still have to do the work.
  7. 7. Do I even need the AIOSEO plugin? • Doesn’t Wordpress do that for me? • Doesn’t my theme do that for me?
  8. 8. Do I even need the AIOSEO plugin? • Answer: It depends.
  9. 9. Do I even need the AIOSEO plugin? • Is my current theme providing SEO • Am I DIY: using theme functions, create a plugin, or custom fields, • Are you already using an SEO Plugin? ✤Platinum SEO ✤Greg’s High Performance SEO ✤WPSEO ✤Headspace2
  10. 10. Do I even need the AIOSEO plugin? No • Is my current theme providing SEO No • Am I DIY: using theme functions, create a plugin, or custom fields, No • Are you already using an SEO Plugin? ✤Platinum SEO ✤Greg’s High Performance SEO ✤WPSEO ✤Headspace2
  11. 11. Okay, I want the AIOSEO plugin • Download it and install it • After you install it or update it, you need to enable it.
  12. 12. AIOSEO enabled, now what? • Settings for each Post or Page • Settings for the entire Site
  13. 13. DEMO: AIOSEO Post Settings
  14. 14. DEMO: AIOSEO Post
  15. 15. Wordpress All in One SEO
  16. 16. Wordpress Keyword in the Post Title (hopefully H1 tag)
  17. 17. Wordpress Short Permalink URL with keyword
  18. 18. All in One SEO Keyword in the beginning of the Post Title (maybe a variation)
  19. 19. All in One SEO Keyword in the Description. Make sure this describes this Post/Page. Idea is to entice users to clickthrough
  20. 20. All in One SEO Meta Keywords not used by Search Engines for Ranking anymore. Just add keyword in tags as a taxonomy for users.
  21. 21. Wordpress Keyword in the Post Title (hopefully H1 tag) Short Permalink URL with keyword All in One SEO Keyword in the beginning of the Post Title (maybe a variation) Keyword in the Description. Make sure this describes this Post/Page. Idea is to entice users to clickthrough Meta Keywords not used by Search Engines for Ranking anymore. Just add keyword in tags as a taxonomy for users. DEMO: AIOSEO Post
  22. 22. Search keywords Page <title> Maybe the Meta Description
  23. 23. What Keywords to use? • http://www.google.com/sktool/ • http://www.seomoz.org/blog/10-steps-to- advanced-keyword-research
  24. 24. Keyword Density Rules according to SEOMOZ.com • Keyword in the beginning of the Title Tag and maybe a variation word. • Once in the H1 header tag • 3X in the body copy • Once in bold <strong> • Once in the alt of an image. • Once in the URL slug • Once in the meta description tag • Don’t use the keyword in links on this page to other pages.
  25. 25. DEMO: AIOSEO Site Settings
  26. 26. Go to Settings
  27. 27. Enable it Go to Settings
  28. 28. Put the Home Page Title (Browser / Tab Title) with keywords
  29. 29. Description of the entire site with keywords
  30. 30. Keywords not used anymore, but put some keywords for posterity.
  31. 31. Adds canonical tag to tell google the official name of the page. This helps prevent duplication.
  32. 32. Determines whether to rewrite all the titles for the different pages. This will over- ride your theme titles.
  33. 33. Usually, leaves alone. However, sometimes, you may want a keyword in Every Post title. You can add it here.
  34. 34. Usually, I leave alone. Keywords are not used anymore, but sometimes, I won’t want to dynamically generate the keywords.
  35. 35. Adds a meta tag saying don’t index these pages. Again, I usually leave alone to prevent the duplication to google. Although, with canonical, this is not as much an issue.
  36. 36. If the AIOSEO Page Description is empty, it will look at the excerpt. If that is empty, it will look at the first 150 characters of your article. I leave it checked for those lazy posts where you don’t want to fill out the description.
  37. 37. May want to uncheck, your theme may do this or you can type them capitalized. No need to add extra work.
  38. 38. Exclude any pages, you don’t want to the AIOSEO to process.
  39. 39. These Tags add additional Meta headers or other tags. Useful for tracking code, JS code, or CSS code. Although, I’d do that within the theme itself.
  40. 40. Practical Next Actions • Spend 80% of your time on creating new content. • Spend 20% of your time on SEO • Spend 100% of your time helping others. • Follow the Google SEO Guidelines
  41. 41. Next Actions • On page: According to Google Webmaster Guidelines: • Identify keywords that your target audience will use to find you. • Write Fantastic, Unique Content, Tell a Story. • Use the Page Title, Headings, Alt attribute, title attribute. • Be Controversial, Be First, Be Unique, Be Creative, Be Useful, Be Yourself
  42. 42. Cool Down • Do I need the AIOSEO Plugin? • What tools does it provide? • What are my next actions?
  43. 43. Follow up Resources • Slides posted at http://octavity.com/ • twitter.com/scottstawarz • scott@octavity.com • http://delicious.com/sstawarz/SEO • Any Questions?
  44. 44. Attribution Flickr Photos Courtesy of: ★British Museum http://www.flickr.com/photos/agroffman/ 4258711212/ ★Chicago Skyline 2008 http://www.flickr.com/photos/carroll/ 2972076679/
  45. 45. Thank you, @scottstawarz http://octavity.com/

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