Social web case study: solving problems for your institution

Social web case study: solving problems for your institution Jo Alcock Evidence Base Birmingham City University

Introduction
Personal use of social web
Blog at Joeyanne Libraryanne
Tweet as @joeyanne
Institutional use of social web
Keen to introduce social web in workplace
Implemented social web at current and previous workplaces (University libraries)

About solutions, not tools
Social web shouldn’t be used simply because a tool is available; it should only be used if it meets a need.
Each of my examples follow the same structure:

Engagement
Engaging with users
Presence where our users are
Facebook page and Twitter account
Engage in online conversation with users

Facebook
Facebook page engage in discussions. deliver news and updates about the service, and details of events.

Twitter
Twitter account to engage in conversation, share updates, and pass on useful information (through retweeting)

Updates
Communicating news/updates to users
Avenue to communicate efficiently
Blog/RSS feed
Users can choose to subscribe to updates

Blogs
Blog used to deliver updates about the collection or service. Easy way to keep content fresh and deliver news conveniently to end users.

Event promotion
Low awareness of events
Central place with details of all events
Google calendar embedded into website
Website always up-to-date, easy for staff to update, users can subscribe

Google Calendar
Embedded into website – easy to use (similar to Outlook for adding events), ability for people to subscribe or add events to their calendar.

The best bit? Engagement e.g. FB/Twitter Communication e.g. Blog/RSS Event promotion e.g. Google Calendar Website Many of these solutions can work together

Internal communication
Communication between staff is ad hoc
Collaborative working space
Internal wiki/intranet (e.g. Sharepoint)
Well informed staff able to work as a team

Sharepoint
Collaborative working area – shared documents (with version control), calendar, links, announcements and discussions.

Gathering feedback
Would like feedback from users
Monitor reputation
RSS and alerting services
Know what people are saying, giving valuable feedback

Monitoring services
Set up searches to receive alerts when certain keywords are mentioned (such as your organisation).

Thank you for listening Presentation: http://slideshare.net/joeyanne Images from Iconfinder Jo Alcock http://www.joeyanne.co.uk @joeyanne

Social web case study: solving problems for your institution

by Jo Alcock on Nov 24, 2010

Accessibility

Categories

Tags

Upload Details

Usage Rights

2 Embeds 40

Statistics

Social web case study: solving problems for your institution — Presentation Transcript

http://www.joeyanne.co.uk	34
http://lanyrd.com	6