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Social Networking at the University of Manitoba Health Sciences Libraries


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How the UMHSL is interacting in different social networking sites. To get the conversation started.

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Social Networking at the University of Manitoba Health Sciences Libraries

  1. 1. Social networking at the UMHSL<br />Connecting with and informing our clients.<br />
  2. 2. Agenda<br />Why social network?<br />Social networking sites<br />Looking dynamic with little or no effort<br />Technogeekery (or how it is all connected)<br />Problems<br />Where can people find us?<br />Next steps<br />
  3. 3. Why social network?<br />Branding / marketing / promoting the library<br />Being useful to our patrons in the places where they “live”<br />Understanding our users better<br />Connecting with clients<br />Getting feedback from clients & responding<br />
  4. 4. Being social<br />What should we be posting?<br />Promoting library events<br />Promoting library services<br />Linking to new resources<br />Links to articles, videos, web sites of interest<br />Solicit feedback / polls<br />New additions to collection<br />Marketing<br />Answer questions<br />
  5. 5. Social networking sites<br />Facebook<br />Large number of staff using this site<br />Anecdotal evidence that clients are using our computers to access Facebook.<br />Had a UMHSL Facebook Group already<br />Twitter<br />Lots of buzz about Twitter in the news media<br />Lots of buzz in the library literature about the usefulness of this site.<br />Little anecdotal evidence to suggest our clients are using it.<br />
  6. 6. Social networking sites<br />Flickr<br />Photo archive for UMHSL.<br />Delicious<br />Possible way to improve link maintenance on our pages.<br />Still working out some kinks.<br />Posterous<br />Can post from your e-mail and it will autopost to a “blog” and a variety of social networking sites.<br />Idea that we might use this site to highlight our renovations.<br />
  7. 7. Looking dynamic (with no effort)<br />Problem with social networking sites is the staff time to maintain them, HOWEVER …<br />Almost constant stream of news and events from nTreePoint sections:<br />Health Sciences Libraries – News<br />Health Sciences Libraries – Events<br />Info-RX<br />Info-RN<br />Capitalize on this and use the RSS feeds to populate social networking sites.<br />
  8. 8. Why?<br />To see if we can.<br />To establish a UMHSL presence where our clients “live”.<br />We think that people would appreciate receiving the kind of news and events we offer in another venue.<br />
  9. 9. Technogeekery<br />nTreePoint RSS feeds third party applications which in turn feed Facebook and Twitter<br />RSS2Twitter<br />Social RSS<br />Posterous feeds:<br />Twitter<br />Facebook page<br />Flickr<br />
  10. 10. How it all works<br />nTreePoint<br />Posterous<br />Twitter<br />RSS2Twitter<br />RSS<br />Facebook Page<br />Social RSS<br />Flickr<br />
  11. 11. Sit back relax and enjoy the ride!<br />Demonstration!<br />
  12. 12. nTreePoint!<br />Not social but still useful<br />
  13. 13. Twitter<br /><br />What?<br />Library events<br />Links to articles, videos of interest<br />Solicit feedback<br />New additions to collection<br />Marketing<br />Answer questions<br />
  14. 14. Facebook<br /><br />
  15. 15. Posterous<br /><br />
  16. 16. Problems<br />Events RSS feed – displays based on publication date not on event date. <br />Investigate using YahooPipes! to mash the feed into submission.<br />Social RSS – Facebook page – formatting is not pretty.<br />Look at other third party apps to see if they can do any better.<br />What do we do with Delicious?<br />
  17. 17. Delicious<br />Could feed links into Facebook page<br />Have concerns about number of links … would this be annoying?<br />Could feed selected links to Twitter<br />
  18. 18. Where can people find us?<br />Twitter<br />Facebook<br />Posterous<br />Flickr<br />Delicious<br />Log in information available at the NJMHSL reference desk<br />
  19. 19. Next steps<br />Promote our presence.<br /><ul><li>Establish monitoring and updating procedures.</li></ul>Evaluate our effect or the utility of our presence on these sites.<br />Consider offering a UMHSL presence on other social networking sites (MySpace; jUMp)<br />Additional considerations?<br />