Perspective from an Adjacent Practice: RCLS Social Media Opportunities <ul><li>Makala Johnson </li></ul><ul><li>Public Aff...
About Makala Johnson  <ul><li>Graduated from Luther College </li></ul><ul><li>1.5 years at Mayo Clinic </li></ul><ul><li>W...
Agenda <ul><li>Overview of Tools & Mayo Clinic’s Involvement </li></ul><ul><li>Case Studies </li></ul><ul><li>Opportunitie...
Overview of Tools <ul><li>Podcasts / RSS Feed </li></ul><ul><li>Blogs </li></ul><ul><li>YouTube </li></ul><ul><li>Twitter ...
Mayo Clinic Medical Edge Syndicated News Media Resources
First Foray in “New” Media <ul><li>Existing  Medical Edge  radio mp3s </li></ul><ul><li>Launched Sept. ‘05; Downloads up 8...
RSS Feed = Opt-in email, lets you track dozens of sites without surfing
Blogs = Easy-to-publish Web sites that allow comments
YouTube = world’s second largest search engine; the new TV
Twitter
Facebook
Sources of Information Influencing Preference for Mayo Clinic
Case Study #1
 
 
Don’t (just) pitch the media. Be  the media.
Case Study #2
 
 
Case Study #3
Discovery by Richard Berger, M.D., Ph.D. (Dean, Mayo School of CME):  Ulnotriquetral (UT) Ligament Split Tear
 
 
 
 
 
 
 
 
 
Opportunities for RCLS <ul><li>YouTube </li></ul><ul><ul><li>Add more videos. (Parent and Staff Testimonials, Educational,...
 
 
Questions from RCLS <ul><li>How does Mayo Clinic coordinate use of social media between marketing and development? </li></...
Contact Information <ul><li>[email_address] </li></ul><ul><li>http ://socialmedia.mayoclinic.org   </li></ul>
Upcoming SlideShare
Loading in …5
×

Perspective from an Adjacent Practice: RCLS Social Media Opportunities

393 views

Published on

Published in: Technology, Health & Medicine
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
393
On SlideShare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Perspective from an Adjacent Practice: RCLS Social Media Opportunities

  1. 1. Perspective from an Adjacent Practice: RCLS Social Media Opportunities <ul><li>Makala Johnson </li></ul><ul><li>Public Affairs Associate, Mayo Clinic Center for Social Media </li></ul><ul><li>#MCCSM </li></ul><ul><li>November 21, 2011 </li></ul>
  2. 2. About Makala Johnson <ul><li>Graduated from Luther College </li></ul><ul><li>1.5 years at Mayo Clinic </li></ul><ul><li>Work for the Center for Social Media </li></ul><ul><ul><li>Our Mission: Lead the social media revolution in health care, contributing to health and well being for people everywhere. </li></ul></ul><ul><ul><li>Consultation, Guidance, Empowerment of Employees </li></ul></ul>
  3. 3. Agenda <ul><li>Overview of Tools & Mayo Clinic’s Involvement </li></ul><ul><li>Case Studies </li></ul><ul><li>Opportunities for RCLS </li></ul><ul><li>Questions from RCLS </li></ul>
  4. 4. Overview of Tools <ul><li>Podcasts / RSS Feed </li></ul><ul><li>Blogs </li></ul><ul><li>YouTube </li></ul><ul><li>Twitter </li></ul><ul><li>Facebook </li></ul>
  5. 5. Mayo Clinic Medical Edge Syndicated News Media Resources
  6. 6. First Foray in “New” Media <ul><li>Existing Medical Edge radio mp3s </li></ul><ul><li>Launched Sept. ‘05; Downloads up 8,217 percent Oct. vs. Aug. </li></ul>
  7. 7. RSS Feed = Opt-in email, lets you track dozens of sites without surfing
  8. 8. Blogs = Easy-to-publish Web sites that allow comments
  9. 9. YouTube = world’s second largest search engine; the new TV
  10. 10. Twitter
  11. 11. Facebook
  12. 12. Sources of Information Influencing Preference for Mayo Clinic
  13. 13. Case Study #1
  14. 16. Don’t (just) pitch the media. Be the media.
  15. 17. Case Study #2
  16. 20. Case Study #3
  17. 21. Discovery by Richard Berger, M.D., Ph.D. (Dean, Mayo School of CME): Ulnotriquetral (UT) Ligament Split Tear
  18. 31. Opportunities for RCLS <ul><li>YouTube </li></ul><ul><ul><li>Add more videos. (Parent and Staff Testimonials, Educational, etc.) </li></ul></ul><ul><ul><li>Edit video titles and tags. </li></ul></ul><ul><li>Facebook </li></ul><ul><ul><li>Questions </li></ul></ul><ul><ul><li>Button at top of website </li></ul></ul>
  19. 34. Questions from RCLS <ul><li>How does Mayo Clinic coordinate use of social media between marketing and development? </li></ul><ul><ul><li>All videos = marketing </li></ul></ul><ul><ul><li>Development can utilize videos we produce. </li></ul></ul><ul><ul><li>Benefactor Interviews </li></ul></ul><ul><li>How do you make a video go viral? </li></ul><ul><ul><li>No magic formula. Encourage sharing. Empower others. </li></ul></ul><ul><ul><li>http://www.youtube.com/watch?v=kkps4XwvxK4 </li></ul></ul><ul><li>How do you moderate content that is negative or inappropriate? </li></ul><ul><ul><li>Transparency </li></ul></ul><ul><ul><li>Patients are our advocates. </li></ul></ul>
  20. 35. Contact Information <ul><li>[email_address] </li></ul><ul><li>http ://socialmedia.mayoclinic.org </li></ul>

×