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New professionals - build your network using social media


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Professional networking is an important part of any career, but is particularly important at the beginning of a career to develop knowledge and build contacts within the profession. With the development and growth of social media and Web 2.0 technologies, professional networking can be achieved virtually as well as physically.
As a keen blogger and microblogger since 2007, I hope to share my experiences and some useful tips on building an online professional network. The session will begin with an introduction to social media, followed by practical examples of how blogging and microblogging can be used to build and expand your professional network and bring opportunities for development. The second part of the workshop will be more practical in nature, promoting sharing of useful resources and contacts as well as tips for how to get the most out of social media.
The focus of the session is for new professionals as I will discuss my own experiences as a new professional, but anyone is welcome to attend.

Published in: Technology, Business

New professionals - build your network using social media

  1. 1. New professionals: Build your network using social media<br />CoFHE/UC&R Joint Conference 2010<br />Jo Alcock <br />University of Wolverhampton<br /><br /><br />@joeyanne<br />
  2. 2. Overview of presentation<br />Created using Wordle<br />2<br />CoFHE/UC&R Joint Conference 2010<br />
  3. 3. Social media<br />Blogging and social networking more common online activities than e-mail in UK<br />(Nielsen Online, 2009)<br />3<br />CoFHE/UC&R Joint Conference 2010<br />
  4. 4. Social media - blogging<br />Like an online diary – from term web log<br />Used to share resources, experiences or views, report on new services/ideas, or as a reflective tool<br />4<br />CoFHE/UC&R Joint Conference 2010<br />
  5. 5. Social media - microblogging<br />Short updates – up to 140 characters<br />Similar purpose to blogging<br />Facilitates conversation<br />5<br />CoFHE/UC&R Joint Conference 2010<br />
  6. 6. Social media - social networking<br />Profile with career info, interests, updates of activities<br />Groups to encourage conversation and sharing ideas and resources<br />6<br />CoFHE/UC&R Joint Conference 2010<br />
  7. 7. Benefits of professional networking?<br />7<br />
  8. 8. Professional networking<br /><ul><li>Professional networks can be used to:
  9. 9. Get expert advice
  10. 10. Exchange ideas
  11. 11. Get a second opinion
  12. 12. Obtain a reality check
  13. 13. Test new ideas
  14. 14. Gain moral support
  15. 15. Engage in collaborative problem solving </li></ul>(Ramsey, 2004)<br /><ul><li>Also market yourself and your skills to others (e.g. potential employers, co-workers)</li></ul>8<br />CoFHE/UC&R Joint Conference 2010<br />
  16. 16. Social media + Professional networking = <br />9<br />CoFHE/UC&R Joint Conference 2010<br />
  17. 17. JoeyanneLibraryanne blog<br />JoeyanneLibraryanne<br /><br />Started in June 2007<br />Currently 426 subscribers<br />Record thoughts, share experiences and ideas<br />Interesting conversation in blog comments<br />10<br />CoFHE/UC&R Joint Conference 2010<br />
  18. 18. Finding blogs to follow<br />UK Library Blogs wiki<br />UK Library Blogs custom search engine<br />New professionals bloggers bundle<br />Snowball effect<br />Other social networks<br />11<br />CoFHE/UC&R Joint Conference 2010<br />
  19. 19. @joeyanne on Twitter<br />@joeyanne<br /><br /><ul><li>Joined in Dec 2007
  20. 20. 944followers; following 810
  21. 21. Insight into professional and personal lives
  22. 22. Valuable for conferences/events</li></ul>12<br />CoFHE/UC&R Joint Conference 2010<br />
  23. 23. Finding people to follow on Twitter<br />UK Librarians list on TweepML<br />Exploit other’s contacts<br />Search for keywords or hashtags<br />Use Twitter’s lists e.g. @joeyanne/exeter10@joeyanne/npc2010<br />13<br />CoFHE/UC&R Joint Conference 2010<br />
  24. 24. CoFHE/UC&R Joint Conference 2010<br />14<br />Promoting your accounts – top tips<br /><ul><li>Add your accounts to relevant lists and directories
  25. 25. Include links in your email signature
  26. 26. Add to business card (or create networking card)
  27. 27. Link your accounts
  28. 28. Engage in conversation
  29. 29. Keep content fresh and unique
  30. 30. Share your passion! </li></li></ul><li>Conclusion<br />“[t]he main feature of a good network is that it is mutually beneficial” <br />(NACM Communications Dept., 2006)<br />15<br />CoFHE/UC&R Joint Conference 2010<br />
  31. 31. Question time<br />CoFHE/UC&R Joint Conference 2010<br />16<br /><br />
  32. 32. Thank you<br />Jo Alcock<br /><br /><br />@joeyanne<br />Presentation available<br /><br />