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Marketing Yourself Using Online Tools


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Published in: Technology, Business
  • Great article, true today as it was in 2009. I am creating a selection of Marketing Yourself tools, and will link to this presentation.
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Marketing Yourself Using Online Tools

  1. 1. Realising your potential: Marketing yourself using online tools<br />CILIP Graduate Open Day 2009<br />Jo Alcock <br />University of Wolverhampton<br /><br /><br /><br />
  2. 2. Overview of presentation<br />Created using Wordle<br />2<br />CILIP Graduate Open Day 2009<br />
  3. 3. Benefits of professional networking<br /><ul><li>Professional networks can be used to:
  4. 4. Get expert advice
  5. 5. Exchange ideas
  6. 6. Get a second opinion
  7. 7. Obtain a reality check
  8. 8. Test new ideas
  9. 9. Gain moral support
  10. 10. Engage in collaborative problem solving </li></ul>(Ramsey, 2004)<br /><ul><li>Also to market yourself and your skills to other professionals (e.g. potential employers, co-workers)</li></ul>3<br />CILIP Graduate Open Day 2009<br />
  11. 11. Online professional networking<br />Blogging and social networking now more common online activities than e-mail in UK<br />(Nielsen Online, 2009)<br />4<br />CILIP Graduate Open Day 2009<br />
  12. 12. Online networking - blogging<br />Used to share resources, experiences or views, report on new services/ideas, or as a reflective tool. <br />Networking by subscribing to blogs and conversation in comment strings<br />5<br />CILIP Graduate Open Day 2009<br />
  13. 13. Online networking - microblogging<br />Short updates<br />Similar to blogging<br />Networking through conversation with other professionals<br />Conference back channel (Reinhardt et al., 2009) and extend event participation<br />6<br />CILIP Graduate Open Day 2009<br />
  14. 14. Online networking - social networks<br />Profile with career info, interests, updates of activities<br />Networking via friends/contacts to build online network<br />Groups to encourage conversation and sharing ideas and resources<br />7<br />CILIP Graduate Open Day 2009<br />
  15. 15. My experiences – reading blogs<br />RSS Reader (Google)<br /><br /><ul><li>Insight into the profession
  16. 16. Keep up-to-date with new developments
  17. 17. Currently read over 150 library related blogs, plus others for general interest
  18. 18. Provides professional role models</li></ul>8<br />CILIP Graduate Open Day 2009<br />
  19. 19. My experiences – writing blogs<br />JoeyanneLibraryanne<br /><br />Established in 2007<br />Use to record thoughts about the profession, study progress and share ideas<br />Integrated into reflection time<br />Currently 278 subscribers<br />Interesting conversation in blog comments<br />9<br />CILIP Graduate Open Day 2009<br />
  20. 20. My experiences - microblogging<br />joeyanne on Twitter<br /><br /><ul><li>Joined in Dec 2007
  21. 21. More useful with larger network
  22. 22. Currently 546 followers; following 392
  23. 23. Gives insight into professional and personal lives of others
  24. 24. Valuable for conferences and events</li></ul>10<br />CILIP Graduate Open Day 2009<br />
  25. 25. My experiences – social networking<br />Jo Alcock on Facebook<br /><br />Member since 2006<br />Blog and Twitter integrated into profile<br />Member of a number of professional groups incl. Librarians and Facebook<br />Grouped friends so that I can view information professionals separately<br />11<br />CILIP Graduate Open Day 2009<br />
  26. 26. Tips for online professional networking<br />Build a brand identity<br />Think about the purpose of each of your accounts<br />Decide on a professional/personal balance<br />Link your online identities<br />Find people to follow to get the best use from each tool<br />12<br />CILIP Graduate Open Day 2009<br />
  27. 27. Tips for online professional networking<br />Use the tools regularly, even if only for short updates<br />Integrate the tools into your routine<br />Engage with your followers/readers/friends<br />Don’t become too wrapped up in the tools themselves; give new things a go<br />Most of all – enjoy!<br />13<br />CILIP Graduate Open Day 2009<br />
  28. 28. Conclusion<br /> “[t]he main feature of a good network is that it is mutually beneficial” <br />(NACM Communications Dept., 2006)<br />14<br />CILIP Graduate Open Day 2009<br />
  29. 29. Thank you for listening<br />Jo Alcock, University of Wolverhampton<br /><br /><br /><br />Presentation available<br />