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Social media making it work for your organization oct 2011

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Community Legal Education Ontario (CLEO)
Community Legal Education Ontario (CLEO)

Social media can benefit legal clinics and organizations by allowing them to easily share information with large online audiences and engage in conversations. CLEONet uses social media like Facebook and Twitter to cross-promote content and connect with other groups. Clinics should listen in social media before broadcasting, create regular online content, and cross-promote across channels to integrate social media into their work. While social media enables outreach, organizations must address privacy concerns and information overload.

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Social Media: How can it work for clinics? Fiona MacCool, CLEONet Project Manager www.cleonet.ca October, 2011
Presentation Outline ,[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media: What is it? Social Media is people using tools (like blogs & video) and sites (like Facebook & Twitter) to share content and have conversations online. Source: Primal Media http://www.slideshare.net/PrimalMedia
Where is all this social networking happening?
Why work with Social Media? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Digital Divide in Canada: A Closing Gap Source: http://www.statcan.gc.ca/daily-quotidien/110525/dq110525b-eng.htm ,[object Object],[object Object],[object Object],[object Object]
Social Media in Canada: Who is using it? Sources: http://www.checkfacebook.com/ http ://www.nickburcher.com/2010/07/interactive-facebook-usage-map-from.html http ://www.sysomos.com/insidetwitter http :// ipsos-na.com/news-polls/pressrelease.aspx?id=5286 How Newcomers Look for the Services and Information They Need – Presentation by Nadia Caidi, Associate Professor, University of Toronto - http://atwork.settlement.org/sys/atwork_whatshappen_detail.asp?anno_id=2008105 ,[object Object],[object Object],[object Object],[object Object],[object Object]
 
 
 
Best Practices and Tips ,[object Object],[object Object]
Best Practices and Tips (cont’d) ,[object Object],[object Object],[object Object]
CLEONet’s Approach: Integrating the Content ,[object Object],[object Object],[object Object],[object Object]
RSS to Email bulletins with Social Media Integration
Social Media Pros & Cons: The Good ,[object Object],[object Object],[object Object],[object Object]
Social Media Cons ,[object Object],[object Object],[object Object]
Measuring and Evaluating ,[object Object],[object Object],[object Object],[object Object]
What are community legal clinics doing? Keewaytinok Native Legal Services (Facebook Page) http://www.facebook.com/pages/Keewaytinok-Native-Legal-Services/193595124668 Community Advocacy & Legal Centre in Belleville (Twitter feed, Webinars) www.communitylegalcentre.ca/ Mississauga Community Legal Services (Facebook Page) http:// www.facebook.com/pages/Mississauga-Community-Legal-Services/108363122515953 Hamilton Community Legal Clinic (Facebook page) http:// www.facebook.com/HamiltonJustice
What are other orgs doing? (access to justice) Ontario Ministry of Labour – takes questions from the public http://www.facebook.com/OntarioMinistryofLabour Ontario Human Rights Commission (Facebook, Twitter) http://www.ohrc.on.ca/en http://www.facebook.com/pages/Toronto-ON/Ontario-Human-Rights-Commission http://twitter.com/#!/OntHumanRights Canadian Council for Refugees (Twitter feed, Facebook groups, YouTube videos) http://twitter.com/ccrweb http://www.facebook.com/pages/Canadian-Council-for-Refugees-Conseil-canadien-pour-les-refugies/99199928930 http://www.youtube.com/user/ccrwebvideos
What are other orgs doing? Éducaloi (Facebook, Twitter, YouTube) http://www.facebook.com/educaloi http://twitter.com/educaloi http://www.youtube.com/user/educaloi Justice Education Society of BC (YouTube, Facebook, Twitter) http://www.youtube.com/JusticeEducationBC http://www.facebook.com/JusticeEducation http://twitter.com/JusticeEd Urban Ministries of Durham (UMD) in North Carolina US Interactive social-media integrated “game” about poverty and homelessness http://www.playspent.org / OCASI Settlement.org (Blogs, Twitter, YouTube) http://ocasitech.moresettlement.org/http://twitter.com/Settlement_Org http://www.youtube.com/user/settlementorg
For more information Social Networking in Plain English http://www.youtube.com/watch?v=6a_KF7TYKVc&feature=channel Social Media Revolution http://www.youtube.com/watch?v=sIFYPQjYhv8 Social Media for Non Profits http://www.slideshare.net/PrimalMedia/social-media-non-profits To blog or not to blog? Tips for non-profits http://commonknow.typepad.com/blog/blogging/
Selected Social Media Articles Why the Legal Profession needs to use Social Media http://kevin.lexblog.com/2010/03/articles/social-media-1/why-leaders-in-legal-profession-have-to-enter-the-social-media-waters/ Social Media Suggestions for Lawyers http://lawyerist.com/maximizing-social-media/ http://legaltalknetwork.com/podcasts/kennedy-mighell-report/2010/03/social-media-common-sense/ Facebook and Your Privacy http://virtualmarketingofficer.com/2010/03/fear-of-facebook-part-ii-how-to-use-facebook-privacy-settings/ http://www.llrx.com/features/geolocation.htm http://www.abajournal.com/magazine/article/saving_face/ Facebook Pages Best Practices http://webworkerdaily.com/2010/03/31/5-things-that-dont-work-on-facebook-pages-and-5-that-do/ Monitoring Social Media Presence http://webworkerdaily.com/2010/03/11/roundup-social-media-monitoring-tools/ Managing Information Overload http://webworkerdaily.com/2010/03/10/6-ways-to-stop-the-social-media-madness/ http://mashable.com/2010/04/15/reduce-social-media-distractions/
Discussion questions… ,[object Object],[object Object],[object Object],[object Object],[object Object]
Keep in touch! ,[object Object],[object Object],[object Object],[object Object],[object Object]

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Social media making it work for your organization oct 2011

  • 1. Social Media: How can it work for clinics? Fiona MacCool, CLEONet Project Manager www.cleonet.ca October, 2011
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  • 3. Social Media: What is it? Social Media is people using tools (like blogs & video) and sites (like Facebook & Twitter) to share content and have conversations online. Source: Primal Media http://www.slideshare.net/PrimalMedia
  • 4. Where is all this social networking happening?
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  • 14. RSS to Email bulletins with Social Media Integration
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  • 18. What are community legal clinics doing? Keewaytinok Native Legal Services (Facebook Page) http://www.facebook.com/pages/Keewaytinok-Native-Legal-Services/193595124668 Community Advocacy & Legal Centre in Belleville (Twitter feed, Webinars) www.communitylegalcentre.ca/ Mississauga Community Legal Services (Facebook Page) http:// www.facebook.com/pages/Mississauga-Community-Legal-Services/108363122515953 Hamilton Community Legal Clinic (Facebook page) http:// www.facebook.com/HamiltonJustice
  • 19. What are other orgs doing? (access to justice) Ontario Ministry of Labour – takes questions from the public http://www.facebook.com/OntarioMinistryofLabour Ontario Human Rights Commission (Facebook, Twitter) http://www.ohrc.on.ca/en http://www.facebook.com/pages/Toronto-ON/Ontario-Human-Rights-Commission http://twitter.com/#!/OntHumanRights Canadian Council for Refugees (Twitter feed, Facebook groups, YouTube videos) http://twitter.com/ccrweb http://www.facebook.com/pages/Canadian-Council-for-Refugees-Conseil-canadien-pour-les-refugies/99199928930 http://www.youtube.com/user/ccrwebvideos
  • 20. What are other orgs doing? Éducaloi (Facebook, Twitter, YouTube) http://www.facebook.com/educaloi http://twitter.com/educaloi http://www.youtube.com/user/educaloi Justice Education Society of BC (YouTube, Facebook, Twitter) http://www.youtube.com/JusticeEducationBC http://www.facebook.com/JusticeEducation http://twitter.com/JusticeEd Urban Ministries of Durham (UMD) in North Carolina US Interactive social-media integrated “game” about poverty and homelessness http://www.playspent.org / OCASI Settlement.org (Blogs, Twitter, YouTube) http://ocasitech.moresettlement.org/http://twitter.com/Settlement_Org http://www.youtube.com/user/settlementorg
  • 21. For more information Social Networking in Plain English http://www.youtube.com/watch?v=6a_KF7TYKVc&feature=channel Social Media Revolution http://www.youtube.com/watch?v=sIFYPQjYhv8 Social Media for Non Profits http://www.slideshare.net/PrimalMedia/social-media-non-profits To blog or not to blog? Tips for non-profits http://commonknow.typepad.com/blog/blogging/
  • 22. Selected Social Media Articles Why the Legal Profession needs to use Social Media http://kevin.lexblog.com/2010/03/articles/social-media-1/why-leaders-in-legal-profession-have-to-enter-the-social-media-waters/ Social Media Suggestions for Lawyers http://lawyerist.com/maximizing-social-media/ http://legaltalknetwork.com/podcasts/kennedy-mighell-report/2010/03/social-media-common-sense/ Facebook and Your Privacy http://virtualmarketingofficer.com/2010/03/fear-of-facebook-part-ii-how-to-use-facebook-privacy-settings/ http://www.llrx.com/features/geolocation.htm http://www.abajournal.com/magazine/article/saving_face/ Facebook Pages Best Practices http://webworkerdaily.com/2010/03/31/5-things-that-dont-work-on-facebook-pages-and-5-that-do/ Monitoring Social Media Presence http://webworkerdaily.com/2010/03/11/roundup-social-media-monitoring-tools/ Managing Information Overload http://webworkerdaily.com/2010/03/10/6-ways-to-stop-the-social-media-madness/ http://mashable.com/2010/04/15/reduce-social-media-distractions/
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