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CIL-NET Applying Social Media to my Center Webinar


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CIL-NET Applying Social Media to my Center Webinar

  1. 1. Using Social Media <ul><li>Part Two: Applying Social Media at My Center </li></ul>A CIL-NET Teleconference/Webcast Presented by Michele Martin and Carol Voss Wednesday, January 20, 2010 3:00-4:40 p.m. EST
  2. 2. @michelemmartin I’m Michele
  3. 3. Objectives <ul><li>Identify social media tools, resources, and services, and determine when these tools are appropriate to apply in their CIL </li></ul><ul><li>Identify strategies to address organizational culture issues and changes inherent with social media adoption and the organization's readiness to implement </li></ul><ul><li>Describe challenges faced with social media strategy implementation through a case study and relevant examples </li></ul><ul><li>Describe strategies to build and sustain effective online communities </li></ul>
  4. 4. We want questions!
  5. 6. Challenges to Implementation <ul><li>Access </li></ul><ul><li>Time </li></ul><ul><li>Security/Privacy </li></ul><ul><li>Resistance from management </li></ul><ul><li>Resistance from staff </li></ul>
  6. 7. Access <ul><li>Technology </li></ul><ul><li>Site blocking </li></ul>
  7. 8. Time-Wasting? <ul><li>Do you trust people to use email and phones responsibly? </li></ul><ul><li>What is your job and can social media help you do it better? </li></ul>
  8. 9. Time <ul><li>Replace what you’re currently doing </li></ul><ul><li>Share responsibility </li></ul><ul><li>Start small </li></ul><ul><li>Repurpose! </li></ul>
  9. 10. Security/Privacy <ul><li>Teach security/ privacy strategies </li></ul><ul><li>Have policies </li></ul><ul><li>Think it through--where might you have a problem? </li></ul><ul><li>Monitor! </li></ul>
  10. 11. Resistance! <ul><li>From management </li></ul><ul><li>From staff </li></ul>
  11. 12. Common Concerns <ul><li>Loss of control over branding/messages </li></ul><ul><li>Dealing with “negative” comments </li></ul><ul><li>Fear of failure </li></ul><ul><li>Perception of wasted time and resources </li></ul><ul><li>Information overload fears </li></ul>
  12. 13. A Process for Overcoming Resistance <ul><li>Target </li></ul><ul><li>Listen </li></ul><ul><li>Interpret </li></ul><ul><li>Respond </li></ul><ul><li>Rinse and repeat! </li></ul>
  13. 14. Some More Resistance-Busting Strategies <ul><li>Experiment & track results </li></ul><ul><li>“ Social proof” </li></ul><ul><li>Encourage stakeholders to request social media options </li></ul>
  14. 15. Getting Started <ul><li>Find a problem that social media can solve </li></ul><ul><li>Use a wiki to manage a project </li></ul><ul><li>Set up a blog to replace a newsletter </li></ul><ul><li>Use Delicious to share interesting links </li></ul><ul><li>Use Flickr to manage photos </li></ul><ul><li>“ Social media-tize” an event </li></ul><ul><li>Practice internally </li></ul>
  15. 16. Questions?
  16. 17.
  17. 18. Wrap Up and Evaluation Please complete an evaluation of today’s program at:     
  18. 19. Sources <ul><li> The Social Media Starter Kit for Nonprofits </li></ul><ul><li> / </li></ul><ul><li>Social Media for Nonprofits by Primal Media </li></ul><ul><li> </li></ul>
  19. 20. <ul><li>Support for development of this Webcast/teleconference was provided by the U.S. Department of Education, Rehabilitation Services Administration under grant number H132B070002-09. No official endorsement of the Department of Education should be inferred. The content of this webinar is licensed under a Creative Commons Attribution-Non-Commercial-Share-Alike Unported license. Permission is granted for duplication of any portion of this PowerPoint presentation, providing that the following credit is given to the WeAreMedia Project, Michele Martin and CIL-NET project: Presented as part of the CIL-NET, a program of the IL NET, an ILRU/NCIL/APRIL National Training and Technical Assistance Project. Material in this presentation created by Michele Martin, adapted from work created by the WeAreMedia Project ( /) </li></ul>