LMM Office of Advocacy Social Media Tools

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Presentation for a funder about the Office of Advocacy's use of Social Media tools

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LMM Office of Advocacy Social Media Tools

  1. 1. Social Media Tools<br />Lutheran Metropolitan Ministry<br />Office of Advocacy<br />
  2. 2. E-Newsletter<br />
  3. 3. E-Newsletter<br />Utilizes Constant Contact marketing software<br />Goal: To inform readership of new legislation and LMM initiatives around advocacy<br />Looking Forward<br /><ul><li>Revise the look of the newsletter to align with LMM’s new branding guidelines
  4. 4. Examine incorporating video and call-to-action buttons directly in newsletter</li></li></ul><li>Advocacy Alerts<br />
  5. 5. Advocacy Alerts<br />Email templates personalized to mailing group (general advocacy, congregational, Advocacy Partners volunteers) and type of email (alert vs action)<br />Goal: To provide information and calls to action on time-sensitive advocacy issues<br />Looking Forward<br /><ul><li>Modify templates as needed to comply with best practices
  6. 6. Incorporate Change.org advocacy tools
  7. 7. Continue to build list of interested advocates</li></li></ul><li>Blog<br />lmmadvocacy.blogspot.com<br />
  8. 8. Blog<br />www.lmmadvocacy.blogspot.com<br />Blogger/Blogspot<br />Goal: To provide an accessible central location for advocacy news and issues<br />Looking Forward<br /><ul><li>Revise the look of the blog to align with LMM’s new branding guidelines
  9. 9. Examine incorporating videos and call-to-action buttons directly in newsletter
  10. 10. Maintain regular posting schedule and become involved in larger blogging community</li></ul>lmmadvocacy.blogspot.com<br />
  11. 11. Online Training Manual<br />
  12. 12. Online Training Manual<br />Goal: To provide an accessible, online training module for volunteers in the Advocacy Partners initiative<br />Multi-media: Text, video, quizzes, downloadable toolkit<br />Looking Forward<br /><ul><li>Prepare training to comply with best practices
  13. 13. Launch training</li></li></ul><li>Video<br />
  14. 14. Video<br />Potential Uses:<br />Advocacy Partners tutorial<br />Blog<br />Email<br />Goal: To engage community and potential advocates through alternate forms of media<br />Looking Forward<br /><ul><li>Apply videos to communications avenues
  15. 15. Develop regularvideo posting schedule as necessary (eg, blog podcasts)</li></li></ul><li>Twitter<br />twitter.com/LMMadvocacy<br />@LMMadvocacy<br />
  16. 16. Twitter<br />Twitter.com/LMMadvocacy<br />Goal: To provide an outlet for Office of Advocacy issues and to connect to a wider network of advocates<br />twitter.com/LMMadvocacy<br />@LMMadvocacy<br />
  17. 17. Change.org<br />
  18. 18. Change.org<br />“a central platform informing and empowering movements for social change”<br />Goal 1: To use change.org to share and simplify ways that the wider community can take action<br />Goal 2: To document participation levels and outcomes<br />
  19. 19. Thank You<br />Lutheran Metropolitan Ministry<br />Office of Advocacy<br />1468 W. 25th St., Cleveland, OH 44113<br />www.lutheranmetro.org<br />Rev. Tony Minor<br />Director<br />tminor@lutheranmetro.org<br />216-696-2715<br />Rachel Baker<br />Americorps VISTA/Advocacy Associate<br />rbaker@lutheranmetro.org<br />216-658-7216<br />
  20. 20. Links<br />Web: www.lutheranmetro.org<br />Blog: lmmadvocacy.blogspot.com<br />Twitter: twitter.com/LMMadvocacy<br />Newsletter Sign-Up: http://tiny.cc/mailinglist<br />Advocacy Alerts Sign-Up: rbaker@lutheranmetro.org<br />

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