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How To Network And Market Yourself Using Online Tools


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Presentation for New Professionals Conference 2009 - introduction to online professional networking, focusing on blogging, microblogging and social networking. Includes information from my own experiences and top tips for online professional networking.

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How To Network And Market Yourself Using Online Tools

  1. 1. How to network and market yourself using online tools<br />New Professionals Conference 2009<br />Jo Alcock <br />University of Wolverhampton<br /><br /><br /><br />
  2. 2. Overview of presentation<br />Created using Wordle<br />2<br />New Professionals Conference 2009<br />
  3. 3. Benefits of professional networking<br />Professional networks can be used to: <br />Get expert advice<br />Exchange ideas <br />Get a second opinion<br />Obtain a reality check<br />Test new ideas<br />Gain moral support<br />Engage in collaborative problem solving <br />(Ramsey, 2004)<br />Also to market yourself and your skills to other professionals (e.g. potential employers, co-workers)<br />3<br />New Professionals Conference 2009<br />
  4. 4. Online professional networking<br />Blogging and social networking now more common online activities than e-mail in UK<br />(Nielsen Online, 2009)<br />4<br />New Professionals Conference 2009<br />
  5. 5. Online networking - blogging<br />Used to share resources, experiences or views, report on new services/ideas, or as a reflective tool. <br />Networking by subscribing to blogs and conversation in comment strings<br />5<br />New Professionals Conference 2009<br />
  6. 6. Online networking - microblogging<br />Short updates<br />Similar to blogging<br />Networking through conversation with other professionals<br />Conference back channel (Reinhardt et al., 2009) and extend event participation<br />6<br />New Professionals Conference 2009<br />
  7. 7. Online networking - social networks<br />Profile with career info, interests, updates of activities<br />Networking via friends/contacts to build online network<br />Groups to encourage conversation and sharing ideas and resources<br />7<br />New Professionals Conference 2009<br />
  8. 8. My experiences – reading blogs<br />RSS Reader (Google)<br /><br />Insight into the profession<br />Keep up-to-date with new developments<br />Currently read over 150 library related blogs, plus others for general interest<br />Provides professional role models<br />8<br />New Professionals Conference 2009<br />
  9. 9. My experiences – writing blogs<br />JoeyanneLibraryanne<br /><br />Established in 2007<br />Use to record thoughts about the profession, study progress and share ideas<br />Integrated into reflection time<br />Currently 199subscribers<br />Interestingconversation in blog comments<br />9<br />New Professionals Conference 2009<br />
  10. 10. My experiences - microblogging<br />joeyanne on Twitter<br /><br />Joined in Dec 2007<br />More useful with larger network<br />Currently 420 followers; following 298<br />Gives insight into professional and personal lives of others<br />Valuable for conferences and events<br />10<br />New Professionals Conference 2009<br />
  11. 11. My experiences – social networking<br />Jo Alcock on Facebook<br /><br />Member since 2006<br />Blog and Twitter integrated into profile<br />Member of a number of professional groups incl. Librarians and Facebook<br />Grouped friends so that I canview information professionals separately<br />11<br />New Professionals Conference 2009<br />
  12. 12. Tips for online professional networking<br />Build a brand identity<br />Think about the purpose of each of your accounts<br />Decide on a professional/personal balance<br />Link your online identities<br />Find people to follow to get the best use from each tool<br />12<br />New Professionals Conference 2009<br />
  13. 13. Tips for online professional networking<br />Use the tools regularly, even if only for short updates<br />Integrate the tools into your routine<br />Engage with your followers/readers/friends<br />Don’t become too wrapped up in the tools themselves; give new things a go<br />Most of all – enjoy!<br />13<br />New Professionals Conference 2009<br />
  14. 14. Conclusion<br /> “[t]he main feature of a good network is that it is mutually beneficial” <br />(NACM Communications Dept., 2006)<br />14<br />New Professionals Conference 2009<br />
  15. 15. Thank you for listening<br />Jo Alcock <br />University of Wolverhampton<br /><br /><br /><br />