2. Constant change
The largest
taxi company,
owns no
fleet.
The largest
accommodation
provider, owns
no real estate.
The largest
media owner,
creates no
content.
The largest
retailer, has
no inventory.
The largest
TV network,
lays no cable.
3. Buying decisions are made online
40%
60%
25% 17% 17% 15%
75% 83% 83% 85%
2011
2012
2013 2014
2015
Before Entering a Store In-Store
12%
88%
2016
In 2016, 92% of
consumers read
online reviews before
visiting a business.
94% of consumers
would use a business
with a four star
rating!
5. Why reviews are important
Influence page rank up to 10%
Increase website visits up to 25%
Showcase success with positive reviews
Gain the trust of prospects with real feedback
Increase revenue!
6. We help build your postive online reputation
through review solicitation...
We provide you with a custom “widget” asking your
customers to leave a review on your website.
If the review is positive (4+ stars) it can be posted in a
reviews widget on your site, AND the customer will be
directed to a landing page asking that they copy and
share their review on a popular public review site, such
as Google, Trip Advisor and Facebook.
If a review is negative, it is sent to someone on your
management team who is able to address the
customer complaint, offline and in private.
7. We help build your postive online reputation
through review solicitation...
We email your customer list with a “Thank You”
email like the one to the left. If your customer
clicks “yes” they will be directed to a positive
review landing page.
If the customer clicks “no” they will be directed to
a page where their review will be redirected to
someone on your team who can resolve their
complaint offline and out of the public eye.
8.
9. …proactively request reviews through our email system, which we will update
monthly on your behalf, the online widget hosted on your website and your
own review microsite.
10. Reviews are management tools
Receive daily review email alerts– included in our
program at no additional charge.
✔
✘
Good reviews
Accolades
Goal setting
Bad reviews
Staff training
Policy issues
A beautiful new dealership with a large service
department! The coffee bar and complimentary
snacks were great but I think they need to work
out some kinks with their service advisor staffing.
I waited 30 minutes to even talk to an advisor
even though I had an appointment.
11. Summary
We will provide you with an initial email blast requesting your past customers and clients to
leave a review. If it is a positive review, it will be posted publicly and shared online. If it is a
negative review, it will be sent to someone at your business to follow up with the customer
offline and in private.
We will follow up with monthly review solicitation emails to keep up with new customer
feedback and fresh reviews.
We will provide you with a “widget” for your website which will request visitors to leave a
review, and if positive, will be shared online. If negative, will be emailed for management to
follow up in private and offline.
We will send you automated emails when your business receives a new review online.
And from all of that, the one thing we know for certain is that change is constant in the marketing world. From Uber to Facebook to Netflix—today’s largest and most successful companies don’t necessarily own the product or service they provide.
A part of that is because in today’s digital world, buying decisions are made online. When was the last time you visited a new restaurant or hired a contractor for the first time without looking them up online first? Chances are, pretty slim. 92% of consumers read online reviews before visiting a business.
An overwhelming 88% of all buying decisions are made before entering a store.
Reputation Management is simply being intelligent about your online reputation and also how others view your business! 97% of consumers find local business information on the web (which speaks to the listings pillar we just went over) and 90% of those consumers make decisions based on what online reviews say.
Would you make a purchase from a business with multiple negative reviews? Likely not.
Review = reputation. Business reviews influence page rank and increase website visits. And more importantly, positive reviews showcase success and help business owners gain the trust of prospects.
By asking for reviews!
First, we can help with this through our Review Generation tool within Reputation Management. Within the Reviews tab, email review requests can be sent out to single or multiple customers at a time. These reviews can be left on specific review sites like Google or Facebook or be posted to a public My Listing page.
Second, a consumer can scan a QR code that takes them to review page.
And finally, a business can easily install a review widget on their websites.
By asking for reviews!
First, we can help with this through our Review Generation tool within Reputation Management. Within the Reviews tab, email review requests can be sent out to single or multiple customers at a time. These reviews can be left on specific review sites like Google or Facebook or be posted to a public My Listing page.
Second, a consumer can scan a QR code that takes them to review page.
And finally, a business can easily install a review widget on their websites.
And ask the reviewee to leave that positive review on a popular review site!
And here is the My Listing page where consumers leave reviews.
Through review solicitation, businesses can proactively request reviews!
Our tools and dashboard help you sleep better at night knowing who to manage and how. Good reviews are reasons to praise staff and set higher goals. Bad reviews highlight opportunities to train staff and set stricter policies. With regular email alerts sent to up to six members of the business, there’s no reason not to stay on top of reviews.