Peanut Labs' Reward Center allows shoppers to earn points by participating in surveys about their opinions and experiences. This gives shoppers another way to earn points and drives brand engagement. The Reward Center can be customized and is available across devices. It provides a seamless way for shoppers to earn points and instantly redeem them without extra steps. This breaks from the transaction-based loyalty model and rewards continuous engagement through opinions, incentivizing repeat purchases and long-term retention.