Repusurance is providing its services in online reputation management for past seven years. We deal in different branches of online reputation management. Online review management is the part of our services where we help clients to boost their business with their positive reviews. Repusurance believes that online reviews has the ability to double your growth and helps in marketing.

1. How important is online review
management
Repusurance: Global leader in online
reputation management

2. INDEX
• Introduction-Online Review management
• Why one should manage online reviews
• Importance of review management for your
business.
• Statistics

3. Online Review Management
A growing number of consumers research products and companies
online before making a purchase.
Having business pages on social media and online platforms will allow
you to reach new customers, drive traffic to your website, and increase
sales. But in order to attract customers, you need to have a system in
place for managing and responding to reviews.
With online review management services at Repusurance, our team of
reputation management experts will evaluate your online presence
and implement a review management strategy to take your business
to the next level.

4. Why one should manage online
reviews
No matter your industry, managing and responding to reviews should
be an integral part of your online presence. Bad reviews can taint your
reputation, so taking the time to encourage positive reviews and
respond to negative comments is important.
People can post reviews on a number of online platforms, including
Google, Facebook, Yelp, and even your own website. And reviews can
make or break your company since so many people search for online
reviews before making purchases.
Understanding how to manage and respond to both positive and
negative reviews is crucial for the success of your business.

5. Importance of review management for
your business.
If you’ve ever bought anything online, you’ve encountered a typical
online review. You might have found an aggregate “star” rating for a
product you wanted to buy, or a poorly-spelled review about one
user’s traumatic experience with it. Though customer reviews range in
thoroughness and comprehensibility, they do hold a powerful effect on
the behavior of your audience—and therefore, the performance of
your brand.
It’s no secret that online reviews can be significant, but just how
important are they to a marketing campaign? Can they really make or
break a sale? Can the quantity or quality of the reviews you receive
have that big of an impact on your company’s bottom line?

6. Buying Decisions
The number of online consumers who read and trust online
reviews is increasing. According to a survey , 88 percent of
consumers trust online reviews as much as a personal
recommendation—which is astounding, considering most
online reviews are posted by total strangers. The same survey
found that only 12 percent of the population did not regularly
read reviews for consumer products.
What this means is that not offering user reviews or ignoring
them as a potential marketing opportunity is similar to lose 88
percent of your buying population.

7. On-site Ranking Benefits
Enabling customer reviews on your site can have a positive
effect on your company’s organic search rankings in search
engines. For starters, each new review written about a
product on your site increases the amount of unique content
your site offers on that product, meaning you’ll be seen as
having higher authority, more relevance, and, as such, a
higher chance of getting those pages ranked. If that weren’t
enough, there’s actually a way to micro format the reviews on
your site so Google can index them directly and hold them as
possible “rich answers” for user queries.

8. Higher Conversions
Having more reviews for a product means you’ll have a higher
conversion rate. This may not seem strange until you notice I said
“reviews” and not just “good reviews.” That’s because the presence of
bad reviews can also have a positive effect on your conversion rate. A
blend of good reviews and bad reviews shows that you aren’t trying to
hide anything, and makes the good reviews seem more sincere.
Imagine finding a product with hundreds of 5-star reviews and not a
bad or critical review in sight—you’d probably be suspicious, wouldn’t
you? The more reviews you have, and the more honest they are, the
more products you’re going to sell—as long as the negative reviews
don’t overwhelm the positive ones.

9. Rising Significance
It’s also worth mentioning that the importance of online
reviews is rising in almost every conceivable area. Many
surveys indicate that the importance of consumer reviews to
buying decisions is increasing every year. Google’s local SEO
algorithm changes only seem to increase the weight of
consumer reviews in visibility and rankings. Plus, new tools
and technologies for consumer reviews, such as new review
platforms and new mediums like video, are emerging and
quickly becoming more common. User reviews are here to
stay, and the longer you wait to start optimizing your reviews,
the more you stand to lose.

10. Statistics
• 85% Of Consumers Say They Read Up To 10 Reviews. Here is
the data for 2011, 2013, 2014 and 2015.

11. Key Findings:
• 67% of consumers said they read up to 6 reviews (vs. 77% in
2013)
• 85% of consumers said they read up to 10 reviews (vs. 92% in
2013)
• 7% of consumers said they read 20+ reviews (vs. 2% in 2013)

12. • 2% Of Consumers Say That Positive Reviews Make Them Trust
A Local Business More

13. Key Findings:
• 72% of consumers say that positive reviews make them trust a
local business more (vs. 73% in 2013)
• 10% of consumers don’t take any notice of online reviews (vs.
12% in 2013)

14. • 88% Of Consumers Say They Trust Online Reviews As Much As
Personal Recommendations

15. Key Findings:
• 88% of consumers say they trust online reviews as much as
personal recommendations (vs. 79% in 2013)
• Only 13% said they do not trust reviews as much as personal
recommendations (vs. 21% in 2013)

16. THANK YOURepusurance
http://www.repusurance.com/