Fiona Low, of I Spy Marketing, explains why Conversion Optimisation is crucial to any E Commerce businesses success highlighting the top 10 most common mistakes that can be performed.
Elements of Incrementality in the Affiliate ChannelAffiliate Summit
This presentation is from Affiliate Summit East 2016 (July 31-August 2, 2016 in New York City, NY). Session description: Learn what to look for when trying to find value in the affiliate channel. Merchants: These are the sales you want. Affiliates: These are the sales you want to generate.
Expanding Reach: How Affiliates and Social Drive TogetherAffiliate Summit
This presentation is from Affiliate Summit West 2017 (January 15-17, 2017 in Las Vegas, Nevada). Session description: Affiliate Marketing is expanding to encompass other channels. This session explores the value of including channels like social into your Affiliate Marketing mix to increase ROI.
Lee Chadwick, CEO & Founder at WOW Analytics speaking at ad:tech London on 14th October 2015
http://ad-techlondon.co.uk/
Register for next year: http://ad-techlondon.co.uk/register
Affiliate Fraud Triggers You're Ignoring But Shouldn'tAffiliate Summit
This presentation is from Affiliate Summit East 2016 (July 31-August 2, 2016 in New York City, NY). Session description: Affiliate fraud affects your campaigns in ways you cannot even fathom. It’s time to expose the secrets fraudsters don’t want you to know and finally put a stop to this needless revenue loss.
The Top Ways to Optimize Your Pay-Per-Call CampaignsAffiliate Summit
This presentation is from Affiliate Summit East 2016 (July 31-August 2, 2016 in New York City, NY). Session description: Pay-per-call isn’t a set-it-and-forget-it game. Sure your campaigns will work, but if you want to grow your pay-per-call program, and your business, you’ve got to optimize, adjust, and improve.
Elements of Incrementality in the Affiliate ChannelAffiliate Summit
This presentation is from Affiliate Summit East 2016 (July 31-August 2, 2016 in New York City, NY). Session description: Learn what to look for when trying to find value in the affiliate channel. Merchants: These are the sales you want. Affiliates: These are the sales you want to generate.
Expanding Reach: How Affiliates and Social Drive TogetherAffiliate Summit
This presentation is from Affiliate Summit West 2017 (January 15-17, 2017 in Las Vegas, Nevada). Session description: Affiliate Marketing is expanding to encompass other channels. This session explores the value of including channels like social into your Affiliate Marketing mix to increase ROI.
Lee Chadwick, CEO & Founder at WOW Analytics speaking at ad:tech London on 14th October 2015
http://ad-techlondon.co.uk/
Register for next year: http://ad-techlondon.co.uk/register
Affiliate Fraud Triggers You're Ignoring But Shouldn'tAffiliate Summit
This presentation is from Affiliate Summit East 2016 (July 31-August 2, 2016 in New York City, NY). Session description: Affiliate fraud affects your campaigns in ways you cannot even fathom. It’s time to expose the secrets fraudsters don’t want you to know and finally put a stop to this needless revenue loss.
The Top Ways to Optimize Your Pay-Per-Call CampaignsAffiliate Summit
This presentation is from Affiliate Summit East 2016 (July 31-August 2, 2016 in New York City, NY). Session description: Pay-per-call isn’t a set-it-and-forget-it game. Sure your campaigns will work, but if you want to grow your pay-per-call program, and your business, you’ve got to optimize, adjust, and improve.
Attribution and Affiliate Marketing: Where are We Now?Affiliate Summit
This presentation is from Affiliate Summit West 2017 (January 15-17, 2017 in Las Vegas, Nevada). Session description: Nearly 5 years after our initial discussions about attribution and affiliate marketing, we’ll look at what we’ve learned. What mistakes have been made and what would now be considered best practices.
9 tips to grow your digital marketing agencyVbout.com
Starting an agency is the first step in the process, but maintaining that growth is an important part. Explore 9 tips to grow your digital marketing agency.
Negotiation Tactics for Affiliates and Affiliate ManagersAffiliate Summit
This presentation is from Affiliate Summit East 2016 (July 31-August 2, 2016 in New York City, NY). Session description: Learn how to apply general negotiation tactics specifically to affiliate relationships regarding placements, commissions, and promotions so that both sides come out happy.
A How to Guide to Avoid Becoming an Attribution BullyAffiliate Summit
This presentation is from Affiliate Summit East 2016 (July 31-August 2, 2016 in New York City, NY). Session description: Are you using attribution for good vs. power? In this presentation, learn how to solidify your business partnerships and increase ROI. With the right attribution strategy, everyone comes out a winner!
Power your PPC with the Voice of the Customer [Webinar Slide Deck]Trustpilot
If you are an online retailer, optimizing each dollar you spend in your paid search is crucial to acquiring new customers efficiently, and driving new traffic to your site. This webinar co-hosted by Spyfu is here to give you all the details on why most companies stop their connection with customers at paid search, missing out on the opportunity to create a trustworthy relationship during that initial experience.
Greg Lee, Agency Lead at Brandwatch speaking at ad:tech London on 13th October 2015
http://ad-techlondon.co.uk/
Register for next year: http://ad-techlondon.co.uk/register
Healthcare marketers are just realizing how important digital media is within their overall paid media mix. Goodway Group provides a no-nonsense path for implementing digital media best practices and achieving measurable results.
[Webinar]: eCommerce Insights Generation For a Super Holiday SeasonVWO
Slides from the eCommerce marketing webinar where Johann van Tonder from AWA Digital and Sushant Sharma from VWO talk about eCommerce insight generation for the holiday season and how to form a marketing strategy around the same.
*Key Takeaways From the Talk*
1- Generating eCommerce insights based on user behavior
2- Using generated insights to plan time-boxed campaigns
3- Data backed case studies with proven success rates
Explore a 360 degree view of your customer to understand their relationship with your brand or product. Using analytics and an integrated marketing approach, deliver amazing and intuitive experiences in a way that is natural and understood by your customer.
You own an online marketplace or eCommerce and you’re making money for your site. But do you know how to squeeze out more conversions without more budget? The team at ClickMechanic, an online marketplace for booking auto repairs, is a master in maximizing conversions with analytics.
Join Andrew Jervis, Co-Founder at ClickMechanic, and Keara Cho, Sr. Product Marketing Manager as they walk us through ClickMechanic’s analytics success in increasing their conversions 20% month over month. They’ll show you how to pull reports on:
Understanding customer behavior
Keeping acquisition costs low and margins high
Measuring the lifetime value of your users
Outperform your competition with Customer EngagementTrustpilot
This webinar will show you how customer engagement leads to tangible business benefits, can lead to further revenue-driving initiatives such as customer advocacy, referral marketing, and more. We also share tactical tips and strategies for initiating and optimizing a customer engagement strategy.
How does Staples manage marketing to small businesses in the digital age? Advice and insights for CMO's on how to position themselves and their companies as marketing continues to evolve.
Building A Culture Of Success In The Affiliate ChannelAffiliate Summit
This presentation is from Affiliate Summit East 2018 (July 29 - July 31, 2018 in New York).
Session description: Building an affiliate channel from scratch can be lucrative, but it isn’t easy. This session examines best practices in both advertiser and publisher techniques honed in Myers’ tenure in the space.
Attribution and Affiliate Marketing: Where are We Now?Affiliate Summit
This presentation is from Affiliate Summit West 2017 (January 15-17, 2017 in Las Vegas, Nevada). Session description: Nearly 5 years after our initial discussions about attribution and affiliate marketing, we’ll look at what we’ve learned. What mistakes have been made and what would now be considered best practices.
9 tips to grow your digital marketing agencyVbout.com
Starting an agency is the first step in the process, but maintaining that growth is an important part. Explore 9 tips to grow your digital marketing agency.
Negotiation Tactics for Affiliates and Affiliate ManagersAffiliate Summit
This presentation is from Affiliate Summit East 2016 (July 31-August 2, 2016 in New York City, NY). Session description: Learn how to apply general negotiation tactics specifically to affiliate relationships regarding placements, commissions, and promotions so that both sides come out happy.
A How to Guide to Avoid Becoming an Attribution BullyAffiliate Summit
This presentation is from Affiliate Summit East 2016 (July 31-August 2, 2016 in New York City, NY). Session description: Are you using attribution for good vs. power? In this presentation, learn how to solidify your business partnerships and increase ROI. With the right attribution strategy, everyone comes out a winner!
Power your PPC with the Voice of the Customer [Webinar Slide Deck]Trustpilot
If you are an online retailer, optimizing each dollar you spend in your paid search is crucial to acquiring new customers efficiently, and driving new traffic to your site. This webinar co-hosted by Spyfu is here to give you all the details on why most companies stop their connection with customers at paid search, missing out on the opportunity to create a trustworthy relationship during that initial experience.
Greg Lee, Agency Lead at Brandwatch speaking at ad:tech London on 13th October 2015
http://ad-techlondon.co.uk/
Register for next year: http://ad-techlondon.co.uk/register
Healthcare marketers are just realizing how important digital media is within their overall paid media mix. Goodway Group provides a no-nonsense path for implementing digital media best practices and achieving measurable results.
[Webinar]: eCommerce Insights Generation For a Super Holiday SeasonVWO
Slides from the eCommerce marketing webinar where Johann van Tonder from AWA Digital and Sushant Sharma from VWO talk about eCommerce insight generation for the holiday season and how to form a marketing strategy around the same.
*Key Takeaways From the Talk*
1- Generating eCommerce insights based on user behavior
2- Using generated insights to plan time-boxed campaigns
3- Data backed case studies with proven success rates
Explore a 360 degree view of your customer to understand their relationship with your brand or product. Using analytics and an integrated marketing approach, deliver amazing and intuitive experiences in a way that is natural and understood by your customer.
You own an online marketplace or eCommerce and you’re making money for your site. But do you know how to squeeze out more conversions without more budget? The team at ClickMechanic, an online marketplace for booking auto repairs, is a master in maximizing conversions with analytics.
Join Andrew Jervis, Co-Founder at ClickMechanic, and Keara Cho, Sr. Product Marketing Manager as they walk us through ClickMechanic’s analytics success in increasing their conversions 20% month over month. They’ll show you how to pull reports on:
Understanding customer behavior
Keeping acquisition costs low and margins high
Measuring the lifetime value of your users
Outperform your competition with Customer EngagementTrustpilot
This webinar will show you how customer engagement leads to tangible business benefits, can lead to further revenue-driving initiatives such as customer advocacy, referral marketing, and more. We also share tactical tips and strategies for initiating and optimizing a customer engagement strategy.
How does Staples manage marketing to small businesses in the digital age? Advice and insights for CMO's on how to position themselves and their companies as marketing continues to evolve.
Building A Culture Of Success In The Affiliate ChannelAffiliate Summit
This presentation is from Affiliate Summit East 2018 (July 29 - July 31, 2018 in New York).
Session description: Building an affiliate channel from scratch can be lucrative, but it isn’t easy. This session examines best practices in both advertiser and publisher techniques honed in Myers’ tenure in the space.
Deloitte and Tulip Retail unveiled Retail’s Omnichannel omnichallenge, a survey that looked at the plans, perceptions and challenges faced by Canadian retailers.
Webinar: Overcoming the 5 biggest challenges in eCommercePure360
Engage, convert, retain; A deceptively simple recipe when it comes to achieving eCommerce success, but not without its many challenges that must be overcome by brands of all shapes and sizes.
That's why Pure360 has teamed up with the award-winning eCommerce agency JH, to deliver an insightful webinar into how ambitious brands can cultivate measurable success and overcome 5 of the biggest challenges in today's eCommerce landscape.
Merchandising around out of stock to save the saleNEW MEDIA GURU
Merchandising around out of stock to save the sale
>>>>>>
An online shopper’s discovery that a searched-for product is out of stock is a lost opportunity for the merchant. Frustration can drive shoppers to another site, leaving a trail of disappointment with the brand in their wake – but it doesn’t have to be that way. It’s all about narrowing the gap between the expectations your site sets up for shoppers around current inventory status and what your site is able to deliver. This session will highlight how merchants can handle out-of-stocks online to retain shoppers’ future business, and even direct them to other in-stock products in a way they’ll be receptive to.
How to deliver sustainable growth for e commerce websites Digital OlympusValentin Radu
How to deliver sustainable growth for eCommerce websites:
1. Measure the right KPIs
2. Set strategic Objectives
3. Brainstorm and generate strategic initiatives
4. Prioritization
5. Experimentation
Let's continue the journey to double our e-commerce profits with a few questions: How well does my online store convert? Are my campaigns profitable? Do customers come back? What's my cost per acquisition and customer lifetime value?
These are questions that should be burning in all online shop owners' heads. They tell us when we will be out of business soon or when we are ready to scale as fast as we can get new inventory. The truth, sadly, often lies somewhere in the middle. Some of our products and campaigns are profitable, while others are dragging us down. And if we can't look at the numbers and see what works and what doesn't, we rely mostly on luck.
Let's talk about:
∙ Why Analytics matters in E-Commerce
∙ Improve your conversion tracking (#7/15)
∙ Manage your cookie consent well (#8/15)
∙ Better reporting means faster learning (#9/15)
∙ E-Commerce analytics - Q&A
Search for Integration: How leading UK brands have delivered Success I Spy Marketing
Nick Jones of I Spy discusses the importance of optimising the entire customer journey, giving examples from leading UK brands, expressing the importance of planning and measuring these journeys concluding in addressing how the face of search is changing.
Integrated Marketing - Making Online and Offline WorkI Spy Marketing
Strategies of Integrated Marketing explained.
Louise holder, I Spy Account Exec, explores the online and offline marketing strategies of 2 well known online insurance companies.
See how Facebook Deals can work for you.
Elisah Van Vriesland, I Spy Account Manager, explains Facebook Deals - how it is beneficial to the consumer and the business.
Google Farmer Update aka Panda - What You Need to KnowI Spy Marketing
Google has recently made a huge update to the algorithm, known in SEO circles as the Farmer update, Google Panda update, making it a hot topic. Find out what this means to you.
Author - Sean Butcher, Account Executive, I Spy
Social Search Activation - Colm Bracken, Microsoft AdvertisingI Spy Marketing
Colm takes a closer look into how search is sociable, how it takes more than just a Facebook page and a Twitter page to start a powerful conversation and what new and exciting developments Microsoft Advertising are seeing to stay one step ahead.
I Spy Labs - the technology division of I Spy Marketing have created a Facebook Ad management platform to take clients advertising campaigns to the next level.
Find out how Jobsite and RSPCA increased site traffic and visitor actions by utilising Facebook advertising.
Radisson Edwardian Social Media Campaign - I Spy MarketingI Spy Marketing
Radisson Edwardian Hotels enlisted the help of I Spy Marketing to launch their social media campaign.
Discover the results of the integrated approach and how utilising social media champions in house benefitted the campaign.
I Spy Marketing Socialising Your Brand FigaroI Spy Marketing
Social media is a top priority for many brands but not many know why – other than being told they need to do it. Many just sign up for accounts on Twitter, begin posting links to products and then wonder why the whole experience hasn’t been profitable or beneficial. The main issue is they are treating social media as if it were any other push platform. It isn’t. Social media has changed communications and the rules of engagement. This presentation aims to show you, with real world examples, how brands need to change to become socially confident.
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Buy Verified PayPal Account | Buy Google 5 Star Reviewsusawebmarket
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What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
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As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Taurus Zodiac Sign_ Personality Traits and Sign Dates.pptxmy Pandit
Explore the world of the Taurus zodiac sign. Learn about their stability, determination, and appreciation for beauty. Discover how Taureans' grounded nature and hardworking mindset define their unique personality.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
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⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
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➢ Korean President visits Samsung Electronics R&D Center
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"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
Accpac to QuickBooks Conversion Navigating the Transition with Online Account...PaulBryant58
This article provides a comprehensive guide on how to
effectively manage the convert Accpac to QuickBooks , with a particular focus on utilizing online accounting services to streamline the process.
11. Turn visitors into customers There are easily avoidable but common mistakes that can have a hugely negative effect on conversion rate
12. 1. Not Understanding the Difference Between Online and Offline Shoppers Vs Supermarket Psychology whitepaper available to today’s attendees. Tweet us @ispymarketing
13. 2. Having a Confusing Navigation A site’s navigation needs to be logical and intuitive People can’t buy things they can’t find!
21. 5. Unclear delivery & returns policies Unclear or hard to find delivery and returns policies are one of the biggest barriers to conversion
22. 6. Not having a guest checkout According to Forrester Research: “more than 23% of online shoppers will immediately abandon their basket if they have to register on a website to buy”
23. 7. Poor checkout process 40-60% of visitors abandon their online shopping basket
27. 10. Not getting the best use out of analytics Having a firm grasp on your site’s analytics lets you identify your visitors’ conversion barriers
28. In summary… Identifying and removing roadblocks in your customers’ journey can significantly improve your conversion rate Avoid making these common ECommerce mistakes and turn visitors to your site into customers
29.
30. Questions? Join on @ispymarketing for our twinterview NOW! #ispywebinar Feel free to get in touch Fiona@ispymarketing.com Want a copy of today’s session? Go to I Spy’s slideshare.
Editor's Notes
Menus that keep products hidden in unobvious categories or use industry specific terms that shoppers will not understand are a huge conversion barrier.
People will always worry about:Fear of credit card fraudIts not a real or the legitimate online storeThat their personal information will be soldNot being able to track an orderWanting offline help as well as online help