You own an online marketplace or eCommerce and you’re making money for your site. But do you know how to squeeze out more conversions without more budget? The team at ClickMechanic, an online marketplace for booking auto repairs, is a master in maximizing conversions with analytics. Join Andrew Jervis, Co-Founder at ClickMechanic, and Keara Cho, Sr. Product Marketing Manager as they walk us through ClickMechanic’s analytics success in increasing their conversions 20% month over month. They’ll show you how to pull reports on: Understanding customer behavior Keeping acquisition costs low and margins high Measuring the lifetime value of your users

4. Agenda
• Who is Kissmetrics?
• Challenges that ClickMechanic, a marketplace site, encountered
• How analytics helped ClickMechanic:
1. understand customer behavior
2. keep acquisition costs low and margins high
3. measure the lifetime value of each user

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6. Table of contents

7. Kissmetrics: Analytics to optimize your marketing

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General Guidelines on How to Use
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9. ClickMechanic helps you find and book a mechanic online

10. Monitor your entire conversion funnel
Online conversions In-person purchases

11. Fast, powerful and automated reporting ensures ClickMechanic
stays healthy

12. Keep acquisition costs low and margins high

13. Measuring the lifetime value of customers with the right metrics
Sample metrics that we look at:
Revenue
● Placed booking
● Individual channel bookings
● Completed booking
● CVR
● Average order value
● Retention
● Lifetime Value
Acquisition Cost
● Cost
● individual channel CPAs
● Blended CPA

14. Words of wisdom

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