Reputation managment

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A recent short presentation I was asked to put together for GM's and Internet managers within our Automotive group. Our focus to begin with is Google reviews.

Automotive

Online Reputation Management
Online reputation management is the practice of
monitoring the Internet reputation of a dealership,
taking proactive steps to emphasise and encourage
positive reviews rather than allowing negative
reviews or feedback to occur.

Online Reputation Management
WHO CARES ? !

Online Reputation Management
It is important that you are effectively managing
your online reputation. Because this is where
consumers turn to for opinions and reviews
of other shoppers’ experiences.

Online Reputation Management
What is said online about you does influence
shoppers.

Nearly 80 % of shoppers check reviews

DO YOU KNOW WHAT'S
BEING SAID ABOUT
YOU ?

Online Reputation Management

Lets take a look at your reviews

Online Reputation Management

MANAGING YOUR REPUTATION

PROACTIVE
-VS-
REACTIVE

Online Reputation Management

The VERY BEST
way is at
the point of
SALE

Online Reputation Management

MANAGING YOUR REPUTATION

Monitor the web for
comments from
consumers. Google
Alerts is a free
service that will notify
you when your
dealership name
appears online.

Online Reputation Management

MANAGING YOUR REPUTATION

Online Reputation Management

Gain some good insights

Online Reputation Management

MANAGING YOUR REPUTATION

Encourage your happy
customers to review your
dealership on major
consumer review sites.

Online Reputation Management

In Conclusion

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