SlideShare a Scribd company logo
www.graylinerome.com
+39 06 474 2501
activities@graylinerome.it
Case study
2019-2020
on customer satisfaction.
Increase customer satisfaction.
Goal
We experimented new ways to cater
to our guests' needs, enhancing
customer care with digital skills.
What we have done
+61% of customer satisfaction
of unhappy guests in 6 months.Achieved
We have upgraded our customer service
with new best practices and guest-
oriented procedures, in order to have
better relationship with customers.
We take care of our guests
all the way from pre-sales
to post-sales and we are
open to any feedback.
We want to boost the
experience day by day.
Best cases:
Review management system
Customer satisfaction
Review management system
We respond to negative
reviews within 48 hours.
We deal with complaints
and unhappy customers.
We track the sentiment
of the guests by keywords.
What
We
Do.
Monitoring
conversations
We measure reviews and
feedbacks channel
performances with tools
and a trained team.
We study what guests say
in order to meet their
needs on a daily basis.
We train our teams and
upgrade our services.
What
We
Do.
Results
each guest has its history
Increased (+ 0.58)
average total score given
by the sum of all major
online review channels.
(based on +7 web portals)
Review management
Increased from 3.6 to 3.8
average rating on Google
My Business account.
Review management
On a total of
37 unhappy customers,
23 became happy and changed their minds.
Thanks to the assistance of our customer
service, guests say they would choose our
brand again in the future.
Customer satisfaction
Customer satisfaction
Happy
61.7%
Did not
respond
38.3%
It means
61,7 % of unhappy
guests became
happy during the
after sales step.
3 have changed a negative
review into a positive.
Customer satisfaction
3 have removed a negative review
because they were satisfied with
our customer service
Customer satisfaction
9 were successfully handled by
our customer care before they
wrote a negative review.
Customer satisfaction
+8 have stated publicly, by e-mail, or
by telephone that they were happy with
the service received and that they will
still choose our brand in the future.
Customer satisfaction
Let's deliver the best experience to travelers
from all over the world together.
Are you a OTA or a Travel Agent?
Collaborate with our tour operator group
because we know that:
94% of our tourist guide
declare are very satisfied.
Are you a tourist guide?
www.graylinerome.com
+39 06 474 2501
activities@graylinerome.it
CONTACT US

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How Gray Line I Love Rome boost the guest experience daily with Digital Customer Care  

  • 1. www.graylinerome.com +39 06 474 2501 activities@graylinerome.it Case study 2019-2020 on customer satisfaction.
  • 3. We experimented new ways to cater to our guests' needs, enhancing customer care with digital skills. What we have done
  • 4. +61% of customer satisfaction of unhappy guests in 6 months.Achieved We have upgraded our customer service with new best practices and guest- oriented procedures, in order to have better relationship with customers.
  • 5. We take care of our guests all the way from pre-sales to post-sales and we are open to any feedback. We want to boost the experience day by day.
  • 6. Best cases: Review management system Customer satisfaction
  • 8. We respond to negative reviews within 48 hours. We deal with complaints and unhappy customers. We track the sentiment of the guests by keywords. What We Do.
  • 10. We measure reviews and feedbacks channel performances with tools and a trained team. We study what guests say in order to meet their needs on a daily basis. We train our teams and upgrade our services. What We Do.
  • 11. Results each guest has its history
  • 12. Increased (+ 0.58) average total score given by the sum of all major online review channels. (based on +7 web portals) Review management
  • 13. Increased from 3.6 to 3.8 average rating on Google My Business account. Review management
  • 14. On a total of 37 unhappy customers, 23 became happy and changed their minds. Thanks to the assistance of our customer service, guests say they would choose our brand again in the future. Customer satisfaction
  • 15. Customer satisfaction Happy 61.7% Did not respond 38.3% It means 61,7 % of unhappy guests became happy during the after sales step.
  • 16. 3 have changed a negative review into a positive. Customer satisfaction
  • 17. 3 have removed a negative review because they were satisfied with our customer service Customer satisfaction
  • 18. 9 were successfully handled by our customer care before they wrote a negative review. Customer satisfaction
  • 19. +8 have stated publicly, by e-mail, or by telephone that they were happy with the service received and that they will still choose our brand in the future. Customer satisfaction
  • 20. Let's deliver the best experience to travelers from all over the world together. Are you a OTA or a Travel Agent?
  • 21. Collaborate with our tour operator group because we know that: 94% of our tourist guide declare are very satisfied. Are you a tourist guide?
  • 22. www.graylinerome.com +39 06 474 2501 activities@graylinerome.it CONTACT US