This document discusses the importance of location services and reviews for businesses. It notes that reviews are critical across the customer journey, with statistics showing most consumers read reviews and are influenced by star ratings and the quantity of reviews. The document advocates using a location services platform to generate, publish, monitor, and respond to first-party reviews to improve organic search rankings and attract more customers. Key features of the platform include tools to request and collect reviews from customers, publish reviews online and see stars appear in search results, screen reviews before publication, and gain insights to optimize operations.
Gathering customer feedback is important for businesses to improve service and increase profits. It is much more expensive to acquire new customers than retain existing ones. However, directly asking customers for feedback can be costly and ineffective. Purple offers businesses cost-effective ways to gather feedback through redirecting customers to surveys over WiFi or sending surveys after their visit. This allows companies to better understand customer experiences and identify areas for improvement.
5 Great SaaS Tools That Will Help You Grow Your Fashion BrandSaasGenius
The document discusses 5 SaaS tools that can help grow a fashion brand: 1) Live Chat for customer service and support, 2) Sales Manago for marketing automation, 3) Fashion Metric to determine customer measurements, 4) Fast React for supply chain visibility and coordination, 5) MailChimp for targeted email campaigns. It also provides brief descriptions of the capabilities of each tool and notes that the SaaS market is growing, with 78% of businesses considering new solutions in the next 2-3 years.
B2B Remarketing Mistakes - And How To Avoid ThemAndrew Breen
This document discusses common mistakes companies make with B2B remarketing and how to avoid them. It identifies the top 5 remarketing mistakes as: 1) Not expanding remarketing lists to increase reach, 2) Using weak segmentation that doesn't leverage available data, 3) Wasting ad spend on visitors unlikely to convert, 4) Not tailoring messaging strategically based on user progress in the funnel, and 5) Not understanding audience size limitations on different platforms. It provides tips on how to address each mistake, such as expanding lists using search remarketing, leveraging CRM and website data for segmentation, excluding negative signals, taking a sequential approach to messaging, and knowing minimum audience sizes.
This presentation is from Affiliate Summit East 2016 (July 31-August 2, 2016 in New York City, NY). Session description: Affiliate marketing can generate new revenue opportunities. Explore how data provides insight into a campaigns performance and how to leverage data to make smarter digital investments.
Google introduced new ad formats like site links, location and product extensions, and seller ratings to provide more relevant information to searchers. They also discussed the growth of mobile search, with half of mobile searchers making purchases, and the launch of Google+, which saw 20 million users join in 24 days and could impact search results. New measurement features in Analytics and AdWords were introduced to better analyze keyword performance and competition.
Analytics, Data Tracking and KPIs for Mobile App Developers and CompaniesMeaghan Fitzgerald
This document discusses app analytics and using data to understand users. It provides an overview of key metrics to track including downloads, sessions, user engagement, retention, revenue and lifetime value. It also discusses tools for tracking this data from basic free options like Google Analytics to more advanced paid solutions. Finally, it outlines how to communicate tracking needs to developers and ways to use analytics data for marketing, user acquisition and product improvements.
The document discusses the importance of local SEO and optimizing for local search. It covers key topics like the local search landscape, why local search matters given search intent statistics, optimizing local listings and profiles, monitoring and managing reviews, and integrating with Google+. The presenter emphasizes claiming and optimizing listings, addressing positive and negative reviews, and taking a holistic local SEO approach to rank locally and drive customers.
Web analytics involves collecting data on visitor behavior on a website to analyze where visitors came from, what content they engaged with, and how the website experience can be improved. It provides key metrics like visits, pageviews, conversion rates, and referrers to understand traffic sources and optimize the site. Understanding web analytics helps businesses improve promotional campaigns, design effective websites, and increase revenue through higher conversions.
Gathering customer feedback is important for businesses to improve service and increase profits. It is much more expensive to acquire new customers than retain existing ones. However, directly asking customers for feedback can be costly and ineffective. Purple offers businesses cost-effective ways to gather feedback through redirecting customers to surveys over WiFi or sending surveys after their visit. This allows companies to better understand customer experiences and identify areas for improvement.
5 Great SaaS Tools That Will Help You Grow Your Fashion BrandSaasGenius
The document discusses 5 SaaS tools that can help grow a fashion brand: 1) Live Chat for customer service and support, 2) Sales Manago for marketing automation, 3) Fashion Metric to determine customer measurements, 4) Fast React for supply chain visibility and coordination, 5) MailChimp for targeted email campaigns. It also provides brief descriptions of the capabilities of each tool and notes that the SaaS market is growing, with 78% of businesses considering new solutions in the next 2-3 years.
B2B Remarketing Mistakes - And How To Avoid ThemAndrew Breen
This document discusses common mistakes companies make with B2B remarketing and how to avoid them. It identifies the top 5 remarketing mistakes as: 1) Not expanding remarketing lists to increase reach, 2) Using weak segmentation that doesn't leverage available data, 3) Wasting ad spend on visitors unlikely to convert, 4) Not tailoring messaging strategically based on user progress in the funnel, and 5) Not understanding audience size limitations on different platforms. It provides tips on how to address each mistake, such as expanding lists using search remarketing, leveraging CRM and website data for segmentation, excluding negative signals, taking a sequential approach to messaging, and knowing minimum audience sizes.
This presentation is from Affiliate Summit East 2016 (July 31-August 2, 2016 in New York City, NY). Session description: Affiliate marketing can generate new revenue opportunities. Explore how data provides insight into a campaigns performance and how to leverage data to make smarter digital investments.
Google introduced new ad formats like site links, location and product extensions, and seller ratings to provide more relevant information to searchers. They also discussed the growth of mobile search, with half of mobile searchers making purchases, and the launch of Google+, which saw 20 million users join in 24 days and could impact search results. New measurement features in Analytics and AdWords were introduced to better analyze keyword performance and competition.
Analytics, Data Tracking and KPIs for Mobile App Developers and CompaniesMeaghan Fitzgerald
This document discusses app analytics and using data to understand users. It provides an overview of key metrics to track including downloads, sessions, user engagement, retention, revenue and lifetime value. It also discusses tools for tracking this data from basic free options like Google Analytics to more advanced paid solutions. Finally, it outlines how to communicate tracking needs to developers and ways to use analytics data for marketing, user acquisition and product improvements.
The document discusses the importance of local SEO and optimizing for local search. It covers key topics like the local search landscape, why local search matters given search intent statistics, optimizing local listings and profiles, monitoring and managing reviews, and integrating with Google+. The presenter emphasizes claiming and optimizing listings, addressing positive and negative reviews, and taking a holistic local SEO approach to rank locally and drive customers.
Web analytics involves collecting data on visitor behavior on a website to analyze where visitors came from, what content they engaged with, and how the website experience can be improved. It provides key metrics like visits, pageviews, conversion rates, and referrers to understand traffic sources and optimize the site. Understanding web analytics helps businesses improve promotional campaigns, design effective websites, and increase revenue through higher conversions.
AppsFlyer Mobile App Tracking | Campaign & Engagement AnalyticsAppsFlyer
Mobile marketing measurement platform AppsFlyer provides attribution, analytics and retargeting tools for mobile app advertisers in a single SDK. It offers real-time campaign reporting, cross-channel attribution, and advanced features like cohort analysis, ROI measurement, and retargeting capabilities. AppsFlyer works across platforms and has over 1,500 integrated partners to help advertisers optimize mobile user acquisition campaigns.
We are specialists in organic search engine optimization with five years of experience. We have expertise in search trends analysis, link analysis, on-page and off-page optimization, and mobile-focused SEO. We provide regular reporting and analysis and helped a case study client recover from a penalty and reduce their paid search spend, resulting in many new top-ranked keywords and increased organic traffic.
Google Analytics is a free service offered by Google that generates detailed website visitor statistics. It is used by 55.8% of all websites and has an 81.5% market share. The Google Analytics Tracking Code is a piece of JavaScript code that is added to every page of a website to track visitor behavior. Google Analytics allows users to measure metrics like total traffic, page views, visitor locations, and goals/conversions in reports that can be filtered by date ranges and dimensions.
Turbo Charge Your Landing Pages with Best PracticesAffiliate Summit
This presentation is from Affiliate Summit East 2016 (July 31-August 2, 2016 in New York City, NY). Session description: Landing page optimization can fuel your marketing ROI and ramp you bottom. Four experts in the field discuss approaches, available technologies, myths and best practices.
This document discusses tools to improve digital marketing campaigns, including landing page testing software to A/B test pages, web form validation code to reduce invalid submissions, and call analytics software to track phone conversions from ads. The tools help marketers remove guesswork, ensure high quality lead data, and gain visibility into the full customer journey.
Google Analytics is a free service provided by Google that allows you to track and analyze traffic to your website. It provides key metrics on visitors, traffic sources, content, goals, and ecommerce (if applicable). To set up Google Analytics, sign up for a Google account if needed, then add a profile for your website and copy and paste the Google Analytics JavaScript code onto your website pages. You can then access reports from anywhere and schedule automated emails with important metrics.
Advanced Web Analytics - Penn State Web Conference 2010Shelby Thayer
This document discusses key performance indicators and metrics for measuring the success of a website in meeting its objectives, such as increasing applicants, donations, or user engagement. It recommends tracking things like conversion rates, time on site, and user behavior to understand how well the website is performing. It also discusses the importance of segmentation, such as analyzing metrics separately for new vs. returning visitors or different marketing campaigns. Proper tracking and analysis of data is needed to optimize efforts and measure the impact of various marketing channels.
Greg Sterling — Why Listings Management Still Matters | 5 Hours of Local SEOSemrush
These slides were presented at the Semrush webinar "Why Listings Management Still Matters | 5 Hours of Local SEO". Video replay and transcript are available at ————
This document discusses using analytics to optimize landing pages. It covers gathering information to improve websites, tying metrics to business goals, testing page variations, and landing page best practices. It recommends starting with business goals, key metrics like visitors and conversions, and conversion tracking. It also discusses multivariate testing of landing pages using tools like Google Website Optimizer, and provides free analytics resources.
The document discusses how to send surveys directly from Salesforce using GetFeedback. GetFeedback allows you to create beautiful, branded surveys that can be distributed through various channels like email, messaging, websites, and communities. Surveys are seamlessly integrated with Salesforce and feedback can be mapped back to customer records.
MarketingBitz Bootcamp Phoenix: Managing Your Online Reputation (MarketingBitz)Localogy
This presentation was given to an audience of small businesses at the MarketingBitz Bootcamp in Phoenix 3/22/17 which was an event to help small businesses learn the fundamentals of digital marketing. For more on the event, visit: http://www.marketingbitz.com/marketing/boot-camp.aspx
The Values of a Link for Search Engine Optimizationcurt8g
The document discusses factors to consider when evaluating potential link exchange partners to support SEO efforts. Specifically it mentions:
1) Ensuring links are from sites the search engines can access and from relevant industry niches to provide ranking boosts.
2) Prioritizing partners with fewer outgoing links (less than 50) to receive more value from the vote and links placed in natural text rather than exchange sections.
3) Considering traffic potential partners can pass to help convert visitors to clients.
4) Reviewing PageRank which influences how often search engines revisit sites, though it is less important today than historically.
MarketingBitz Bootcamp Phoenix: Paid Search: What You Can Do, When You Should...Localogy
This presentation was given to an audience of small businesses at the MarketingBitz Bootcamp in Phoenix 3/22/17 which was an event to help small businesses learn the fundamentals of digital marketing. For more on the event, visit: http://www.marketingbitz.com/marketing/boot-camp.aspx
The study analyzed over 4 million reviews across Google, Facebook, Yelp and TripAdvisor to determine the prevalence of fake reviews. It found that 7.3% of Google reviews showed signs of being fake, compared to 5.2% on Facebook, 4.9% on Yelp and 10.7% on TripAdvisor. The analysis looked at reviews for various business categories and cities to identify which had the highest rates of potentially fake reviews. The methodology used natural language processing and machine learning techniques to detect reviews that may have been generated fraudulently.
Power your PPC with the Voice of the Customer [Webinar Slide Deck]Trustpilot
If you are an online retailer, optimizing each dollar you spend in your paid search is crucial to acquiring new customers efficiently, and driving new traffic to your site. This webinar co-hosted by Spyfu is here to give you all the details on why most companies stop their connection with customers at paid search, missing out on the opportunity to create a trustworthy relationship during that initial experience.
This document presents key performance indicators (KPIs) that fundraising organizations can use to regularly evaluate their web presence. It recommends tracking the number of unique visitors and visits, returning visitors, bounce rate, and average visit length to understand site usage. Visitor origin trends, search share, campaign costs and revenues, conversion rates by origin, top search terms, and internal searches are also identified as important metrics. The document stresses that these numbers should be used as benchmarks to identify areas for further analysis and improvement rather than viewed in isolation.
Tim Capper — Local SEO for Service-Area Businesses into 2021 | 5 Hours of Loc...Semrush
These slides were presented at the Semrush webinar "Local SEO for Service-Area Businesses into 2021 | 5 Hours of Local SEO". Video replay and transcript are available at https://www.semrush.com/webinars/local-seo-for-service-area-businesses-into-2021-or-5-hours-of-local-seo/
The Leading Platform That Every Mobile App Developer Should IntegrateGame-Consultant.com
The document discusses Smart Invites, a referral marketing tool that allows users to invite friends from various social platforms like WhatsApp, Kik, and others. It highlights that word-of-mouth referrals increase customer retention and lifetime value. Smart Invites provides customizable invite messages, tracking of invites sent and accepted, and attribution of referrals. It also supports customizing the invite experience through deferred deep links and bundling metadata. The tool aims to give businesses full control and insights over their referral program.
AppsFlyer Mobile App Tracking | Campaign & Engagement AnalyticsAppsFlyer
Mobile marketing measurement platform AppsFlyer provides attribution, analytics and retargeting tools for mobile app advertisers in a single SDK. It offers real-time campaign reporting, cross-channel attribution, and advanced features like cohort analysis, ROI measurement, and retargeting capabilities. AppsFlyer works across platforms and has over 1,500 integrated partners to help advertisers optimize mobile user acquisition campaigns.
We are specialists in organic search engine optimization with five years of experience. We have expertise in search trends analysis, link analysis, on-page and off-page optimization, and mobile-focused SEO. We provide regular reporting and analysis and helped a case study client recover from a penalty and reduce their paid search spend, resulting in many new top-ranked keywords and increased organic traffic.
Google Analytics is a free service offered by Google that generates detailed website visitor statistics. It is used by 55.8% of all websites and has an 81.5% market share. The Google Analytics Tracking Code is a piece of JavaScript code that is added to every page of a website to track visitor behavior. Google Analytics allows users to measure metrics like total traffic, page views, visitor locations, and goals/conversions in reports that can be filtered by date ranges and dimensions.
Turbo Charge Your Landing Pages with Best PracticesAffiliate Summit
This presentation is from Affiliate Summit East 2016 (July 31-August 2, 2016 in New York City, NY). Session description: Landing page optimization can fuel your marketing ROI and ramp you bottom. Four experts in the field discuss approaches, available technologies, myths and best practices.
This document discusses tools to improve digital marketing campaigns, including landing page testing software to A/B test pages, web form validation code to reduce invalid submissions, and call analytics software to track phone conversions from ads. The tools help marketers remove guesswork, ensure high quality lead data, and gain visibility into the full customer journey.
Google Analytics is a free service provided by Google that allows you to track and analyze traffic to your website. It provides key metrics on visitors, traffic sources, content, goals, and ecommerce (if applicable). To set up Google Analytics, sign up for a Google account if needed, then add a profile for your website and copy and paste the Google Analytics JavaScript code onto your website pages. You can then access reports from anywhere and schedule automated emails with important metrics.
Advanced Web Analytics - Penn State Web Conference 2010Shelby Thayer
This document discusses key performance indicators and metrics for measuring the success of a website in meeting its objectives, such as increasing applicants, donations, or user engagement. It recommends tracking things like conversion rates, time on site, and user behavior to understand how well the website is performing. It also discusses the importance of segmentation, such as analyzing metrics separately for new vs. returning visitors or different marketing campaigns. Proper tracking and analysis of data is needed to optimize efforts and measure the impact of various marketing channels.
Greg Sterling — Why Listings Management Still Matters | 5 Hours of Local SEOSemrush
These slides were presented at the Semrush webinar "Why Listings Management Still Matters | 5 Hours of Local SEO". Video replay and transcript are available at ————
This document discusses using analytics to optimize landing pages. It covers gathering information to improve websites, tying metrics to business goals, testing page variations, and landing page best practices. It recommends starting with business goals, key metrics like visitors and conversions, and conversion tracking. It also discusses multivariate testing of landing pages using tools like Google Website Optimizer, and provides free analytics resources.
The document discusses how to send surveys directly from Salesforce using GetFeedback. GetFeedback allows you to create beautiful, branded surveys that can be distributed through various channels like email, messaging, websites, and communities. Surveys are seamlessly integrated with Salesforce and feedback can be mapped back to customer records.
MarketingBitz Bootcamp Phoenix: Managing Your Online Reputation (MarketingBitz)Localogy
This presentation was given to an audience of small businesses at the MarketingBitz Bootcamp in Phoenix 3/22/17 which was an event to help small businesses learn the fundamentals of digital marketing. For more on the event, visit: http://www.marketingbitz.com/marketing/boot-camp.aspx
The Values of a Link for Search Engine Optimizationcurt8g
The document discusses factors to consider when evaluating potential link exchange partners to support SEO efforts. Specifically it mentions:
1) Ensuring links are from sites the search engines can access and from relevant industry niches to provide ranking boosts.
2) Prioritizing partners with fewer outgoing links (less than 50) to receive more value from the vote and links placed in natural text rather than exchange sections.
3) Considering traffic potential partners can pass to help convert visitors to clients.
4) Reviewing PageRank which influences how often search engines revisit sites, though it is less important today than historically.
MarketingBitz Bootcamp Phoenix: Paid Search: What You Can Do, When You Should...Localogy
This presentation was given to an audience of small businesses at the MarketingBitz Bootcamp in Phoenix 3/22/17 which was an event to help small businesses learn the fundamentals of digital marketing. For more on the event, visit: http://www.marketingbitz.com/marketing/boot-camp.aspx
The study analyzed over 4 million reviews across Google, Facebook, Yelp and TripAdvisor to determine the prevalence of fake reviews. It found that 7.3% of Google reviews showed signs of being fake, compared to 5.2% on Facebook, 4.9% on Yelp and 10.7% on TripAdvisor. The analysis looked at reviews for various business categories and cities to identify which had the highest rates of potentially fake reviews. The methodology used natural language processing and machine learning techniques to detect reviews that may have been generated fraudulently.
Power your PPC with the Voice of the Customer [Webinar Slide Deck]Trustpilot
If you are an online retailer, optimizing each dollar you spend in your paid search is crucial to acquiring new customers efficiently, and driving new traffic to your site. This webinar co-hosted by Spyfu is here to give you all the details on why most companies stop their connection with customers at paid search, missing out on the opportunity to create a trustworthy relationship during that initial experience.
This document presents key performance indicators (KPIs) that fundraising organizations can use to regularly evaluate their web presence. It recommends tracking the number of unique visitors and visits, returning visitors, bounce rate, and average visit length to understand site usage. Visitor origin trends, search share, campaign costs and revenues, conversion rates by origin, top search terms, and internal searches are also identified as important metrics. The document stresses that these numbers should be used as benchmarks to identify areas for further analysis and improvement rather than viewed in isolation.
Tim Capper — Local SEO for Service-Area Businesses into 2021 | 5 Hours of Loc...Semrush
These slides were presented at the Semrush webinar "Local SEO for Service-Area Businesses into 2021 | 5 Hours of Local SEO". Video replay and transcript are available at https://www.semrush.com/webinars/local-seo-for-service-area-businesses-into-2021-or-5-hours-of-local-seo/
The Leading Platform That Every Mobile App Developer Should IntegrateGame-Consultant.com
The document discusses Smart Invites, a referral marketing tool that allows users to invite friends from various social platforms like WhatsApp, Kik, and others. It highlights that word-of-mouth referrals increase customer retention and lifetime value. Smart Invites provides customizable invite messages, tracking of invites sent and accepted, and attribution of referrals. It also supports customizing the invite experience through deferred deep links and bundling metadata. The tool aims to give businesses full control and insights over their referral program.
LSA Bootcamp Detroit: How Paid and Mobile Search Impact Consumer Decision Mak...Localogy
This presentation was given to an audience of small businesses at the LSA Bootcamp in Detroit 6/1/16 which was an event to help small businesses learn the fundamentals of digital marketing. For more on the event, visit: http://www.marketingbitz.com/marketing/boot-camp.aspx
[Trustpilot] Leveraging Customer Reviews: how to Boost Performance & Efficien...Duy, Vo Hoang
This document discusses how businesses can leverage customer reviews to boost performance and efficiency in paid search channels. It begins with an overview of Trustpilot and the influence of customer reviews on consumers. It then discusses how company and product reviews can display and impact paid search, including tips for qualifying for and optimizing reviews. Key actions discussed are identifying review goals, choosing a review platform, starting with recent customers, automating ongoing collection, and optimizing the collection rate. The document concludes by discussing other ways to leverage reviews on websites, social media, email and more.
Leveraging Customer Reviews to Boost Performance & Efficiency in PPC ChannelsTrustpilot
CPC Strategy - Day 3: 2016 Google Shopping Summit
Competition for space on Google Shopping’s Product Listing Ads is on the rise, making it increasingly difficult for retailers and brands to get their products in front of potential customers who are actively searching for purchase options.
The 2016 Google Shopping Virtual Summit is designed to arm e-commerce marketing executives with an arsenal of Google Shopping Campaign insights and strategies to help increase product discoverability and ignite profitability and growth.
Competition for space on Google Shopping’s Product Listing Ads is on the rise, making it increasingly difficult for retailers and brands to get their products in front of potential customers who are actively searching for purchase options.
The 2016 Google Shopping Virtual Summit is designed to arm ecommerce marketing executives with an arsenal of Google Shopping Campaign insights and strategies to help increase product discoverability and ignite profitability and growth.
Professional Local SEO Services | Proven Results
Convert Your Visitors into Customers. Get High Rankings. Quality Traffic. No Contracts. 100% Money Back Guarantee. Contact Us Today! Local SEO Matters More Than Ever - Leverage the Strength of Years of Search Dominance.
How to Use Customer Review Data Scraping for Better Analysis (1).pdffarhanaaansari42
Leverage the power of Web Scraping Customer Reviews and enrich your understanding of consumer sentiment and enhancing analysis.
know more>>https://www.datazivot.com/customer-review-data-scraping-for-analysis.php
How to Use Customer Review Data Scraping for Better Analysis (1).pptxfarhanaaansari42
Leverage the power of Web Scraping Customer Reviews and enrich your understanding of consumer sentiment and enhancing analysis.
know more>>https://www.datazivot.com/customer-review-data-scraping-for-analysis.php
This session was presented to business consultants at SEDA South Africa as part of a three-day digital marketing program hosted by http://imcsa.org.za It provides an understanding of what SEO and SEM is and how important they are in the digital marketing landscape today. You may be surprised by the search engine market share in South Africa.
We are specialized in Online reputation management and Remove/Suppress fake reviews and fake information from Google, Yahoo, Bing etc
https://www.singadbs.com
This document discusses local search optimization for businesses. It covers what local search is, including how search engines determine local intent. It provides tips for on-page optimization like including the business address and phone number on all pages. It also discusses off-page optimization strategies like claiming business listings on Google, Yahoo, and Bing and getting online reviews. The document discusses the importance of pay-per-click advertising for local businesses and provides examples of popular pay-per-click programs.
Microsoft Directions EMEA - How to improve your performance online - Lemarco ...Erik Verheyden
This document summarizes the results of an online performance survey of 80 Microsoft Dynamics partners in Belgium and the Netherlands. The key findings were:
- On average, partners scored 59 out of 100 on online performance. The best scoring partners were near 90.
- The top five drivers of online success were identified as content optimization, mobile friendliness, user experience, technology, and social media integration.
- A coaching program is proposed to help partners benchmark their site, identify optimization opportunities, and improve performance in key areas over six months. The goal is to increase online leads and search visibility.
A walk through of the product we offer to our clients, including screen shots of all pages, This is just a taster of what is possible through this software with new features coming out all the time.
The document discusses digital marketing strategies for financial advisors. It proposes using reputation marketing to drive positive reviews from clients to top local search rankings, generating qualified leads. The strategy combines search engine optimization, reputation marketing through online reviews, local maps marketing, and video to position each advisor as the most recommended in their area. It also discusses using the enterprise's national SEO authority to further boost advisors' online presence and rankings. The goal is to elevate each advisor's reputation locally and produce an exclusive flow of qualified prospects and clients.
This document outlines a project to generate product ratings from customer reviews by applying sentiment analysis and aspect-level opinion mining. Reviews would be analyzed for sentiment about specific product aspects like screen quality or battery life. Only logged-in users could leave reviews to rate products based on factors like description accuracy, packaging, quality and delivery time. The goal is to provide helpful ratings to aid customers while benefiting e-commerce businesses through increased consumer trust, sales and market research insights.
How to improve your performance online - survey results Microsoft Dynamics Pa...Patrick Dalle
From a field research on the websites of 80 Microsoft Dynamics Partners in Belgium & the Netherlands, Lemarco discovered the real key drivers behind online performance
The advent of AI offers marketers unprecedented opportunities to craft personalized and engaging customer experiences, evolving customer engagements from one-sided conversations to interactive dialogues. By leveraging AI, companies can now engage in meaningful dialogues with customers, gaining deep insights into their preferences and delivering customized solutions.
Susan will present case studies illustrating AI's application in enhancing customer interactions across diverse sectors. She'll cover a range of AI tools, including chatbots, voice assistants, predictive analytics, and conversational marketing, demonstrating how these technologies can be woven into marketing strategies to foster personalized customer connections.
Participants will learn about the advantages and hurdles of integrating AI in marketing initiatives, along with actionable advice on starting this transformation. They will understand how AI can automate mundane tasks, refine customer data analysis, and offer personalized experiences on a large scale.
Attendees will come away with an understanding of AI's potential to redefine marketing, equipped with the knowledge and tactics to leverage AI in staying competitive. The talk aims to motivate professionals to adopt AI in enhancing their CX, driving greater customer engagement, loyalty, and business success.
janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...janudm24
Myself Janani Digital marketing consultant located in coimbatore I offer all kinds of digital marketing services for your business requirements such as SEO SMO SMM SMO CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Janani Digital Marketer
Coimbatore,Tamilnadu.
In this dynamic session titled "Future-Proof Like Beyoncé: Syncing Email and Social Media for Iconic Brand Longevity," Carlos Gil, U.S. Brand Evangelist for GetResponse, unveils how to safeguard and elevate your digital marketing strategy. Explore how integrating email marketing with social media can not only increase your brand's reach but also secure its future in the ever-changing digital landscape. Carlos will share invaluable insights on developing a robust email list, leveraging data integration for targeted campaigns, and implementing AI tools to enhance cross-platform engagement. Attendees will learn how to maintain a consistent brand voice across all channels and adapt to platform changes proactively. This session is essential for marketers aiming to diversify their online presence and minimize dependence on any single platform. Join Carlos to discover how to turn social media followers into loyal email subscribers and ultimately, drive sustainable growth and revenue for your brand. By harnessing the best practices and innovative strategies discussed, you will be equipped to navigate the challenges of the digital age, ensuring your brand remains relevant and resonant with your audience, no matter the platform. Don’t miss this opportunity to transform your approach and achieve iconic brand longevity akin to Beyoncé's enduring influence in the entertainment industry.
Key Takeaways:
Integration of Email and Social Media: Understanding how to seamlessly integrate email marketing with social media efforts to expand reach and reinforce brand presence. Building a Robust Email List: Strategies for developing a strong email list that provides a direct line of communication to your audience, independent of social media algorithms. Data Integration for Targeted Campaigns: Leveraging combined data from email and social media to create personalized, targeted marketing campaigns that resonate with the audience. Utilization of AI Tools: Implementing AI and automation tools to enhance efficiency and effectiveness across marketing channels. Consistent Brand Voice Across Platforms: Maintaining a unified brand voice and message across all digital platforms to strengthen brand identity and user trust. Proactive Adaptation to Platform Changes: Staying ahead of social media platform changes and algorithm updates to keep engagement high and interactions meaningful. Conversion of Social Followers to Email Subscribers: Techniques to encourage social media followers to subscribe to email, ensuring a direct and consistent connection. Sustainable Growth and Minimized Platform Dependence: Strategies to diversify digital presence and reduce reliance on any single social media platform, thereby mitigating risks associated with platform volatility.
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptxBoston SEO Services
From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics
Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
This session will aim to comprehensively review the current state of artificial intelligence techniques for emotional recognition and their potential applications in optimizing digital advertising strategies. Key studies developing AI models for multimodal emotion recognition from videos, images, and neurophysiological signals were analyzed to build content for this session. The session delves deeper into the current challenges, opportunities to help realize the full benefits of emotion AI for personalized digital marketing.
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...Amsive
Lily Ray, Vice President of SEO Strategy & Research at Amsive, explores optimizing strategies for sustainable growth and explores the impact of AI on the SEO landscape.
Dive deep into the cutting-edge strategies we're employing to revolutionize our web presence in the age of AI-driven search. As Gen Z reshapes the digital realm, discover how we can bridge the generational divide. Unlock the synergistic power of PPC, social media, and SEO, driving unparalleled revenues for our projects.
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"
Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
Key Takeaways:
Learn how to use specific GPTs to help you Learn how to build your own marketing tools
Generate marketing ideas for your business How to think through and use AI in marketing
How AI changes the marketing game
Empowering Influencers: The New Center of Brand-Consumer Dynamics
In the current market landscape, establishing genuine connections with consumers is crucial. This presentation, "Empowering Influencers: The New Center of Brand-Consumer Dynamics," explores how influencers have become pivotal in shaping brand-consumer relationships. We will examine the strategic use of influencers to create authentic, engaging narratives that resonate deeply with target audiences, driving success in the evolved purchase funnel.
As 2023 proved, the next few years may be shaped by market volatility and artificial intelligence services such as OpenAI's ChatGPT and Perplexity.ai. Your brand will increasingly compete for attention with Google, Apple, OpenAI, and Amazon, and customers will expect a hyper-relevant and individualized experience from every business at any moment. New state-legislated data privacy laws and several FTC rules may challenge marketers to deliver contextually relevant customer experiences, much less reach unknown prospective buyers. Are you ready?Let's discuss the critical need for data governance and applied AI for your business rather than relying on public AI models. As AI permeates society and all industries, learn how to be future-ready, compliant, and confidentlyscaling growth.
Key Takeaways:
Primary Learning Objective
1: Grasp when artificial general intelligence (""AGI"") will arrive, and how your brand can navigate the consequences. Primary Learning Objective
2: Gain an accurate analysis of the continuously developing customer journey and business intelligence. Primary Learning Objective
3: Grow revenue at lower costs with more efficient marketing and business operations.
Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from.
Key Takeaways:
- How NOT to shoot your digital program in the foot by using flashy but ineffective resources
- The best ways to think about AI in connection with digital marketing
- How to cut through self-serving marketing advice and engage in channels that truly grow your business
The Good the Bad and The Ugly of Marketing MeasurementNapierPR
We explore how B2B marketers can impress the board by measuring their PR and marketing campaigns successfully, and explore 5 metrics that will get you promoted, and 3 that will get your fired.
We cover:
-Meaningless marketing metrics
-The difference between attribution and incrementality
-The importance of the customer journey
-Why you should care about prospects that are in market
-Measuring the unmeasurable
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
1. Location Services
250+
LOCATION SERVICES
store locators
mobile maps
reviews
Location services are
fundamental to every
brand engagement
Managing location data keeps
your business everywhere a
customer could be at their
point of decision
social
search
directories
apps
2. PutThe BestVersion ofYour Business…Everywhere
An accurate phone number doesn’t
matter if you have a one-star rating.
3. Search
engines
display
results based
on internal
ranking
factors
Customer
reads reviews
for each
location on
first- and/or
third-party
websites
Customer
performs a
local search
query
Customer
visits the
location that
meets their
criteria and
completes a
transaction
60%
of consumers count bad
reviews as the primary
reason for not visiting a
business
91%
of consumers regularly read
online reviews
73%
of consumers think reviews
older than 3 months are no
longer relevant
58%
of consumers pay most
attention to overall star
rating
Reviews are Critical Across the Customer Journey
Source: BrightLocal, 2016
5. Reviews Now Impact Local Rank
“Review count and score are factored into
local search ranking: more reviews and
positive ratings will probably improve a
business’s local ranking.”
Source: Google, 2016
10. increase in clicks for a 2nd
position organic search
result when it features stars
Stars Drive More Clicks
Source: Yext Study via Survata, 2016
11. increase in clicks for a 2nd
position organic search
result when it features a
greater quantity of reviews
More Reviews = More Engagement
Source: Yext Study via Survata, 2016
13. Generate Powerful First-Party Reviews
CustomerTransacts
A customer visits and
transacts.
You RequestA Review
Request a review from that
customer after the transaction.
Customer Leaves A Review
Once the customer leaves a
review, publish it on your
website and see it appear in
the organic SERP.
ReviewsAttract Future Customers
Future customers see your reviews
in the organic SERP when they
perform a local search.
14. Review Generation: Sync Your Systems
POS
CRM
Email
Mobile
Connect any system where you store customer
data via API, or spreadsheet bulk import to
identify customers to contact.
17. Review Balancing: Compel Customers to Leave
Third-Party Reviews
Encourage customers to leave third-party
reviews across our network to balance your
reviews and ratings profile.
18. Review Balancing: BalanceYour Reviews Across theWeb
Our proprietary algorithm considers ratings, quantity,
and recency to determine the best site to re-direct
customers for third-party review generation.
So you can have the best version of your business
wherever your customers search.
19. Review Publishing: Put First-Party Reviews onYourWebsite
Publish first-
party reviews to
your website,
and see stars
appear on search
results.
20. Review Publishing: Screen Reviews BeforeThey Go Live
Choose to publish reviews
instantly, or quarantine
questionable reviews so you can
address them before they go live.
22. Review Monitoring: Stay Informed in RealTime
Customizable notifications
can be scheduled for
periodic updates, or pushed
whenever new review
activity occurs.
24. Review Response: ImproveYour Ratings
2 out of 3
businesses experience a half star rating increase
within six months of starting review response
Source: Harvard Business Review, 2011
25. Flexible workflows let you route reviews to the appropriate
people so they can take action while you maintain oversight.
FlexibleWorkflows EmpowerYourTeam
26. Review Insights: Gain Actionable Analytics
Review-tailored
insight tools
provide actionable
data to optimize
operations, and
improve customer
experience.
27. It’s Easy to Get Started
Monitor & Analyze
Understand how you appear online
through Monitoring & Insights.
Generate & Publish
Passively improve with Generation &
Publishing.
Respond
Actively improve with review Response.
Editor's Notes
[Location Services Overview]
…with the award-winning Location Cloud, we are the source of truth for your location data across the industry’s largest ecosystem of maps, apps, social networks, directories, and search engines.
Why is this important?
[CLICK] Because now, more than ever, digital services are leveraging location data, to power every customer engagement, from search and discovery, to sharing and reviews.
[CLICK] Being on the map, is now fundamental to customer engagement…it ensures that your business never misses an opportunity to engage with customers, and communicate the information they need, to choose, and, navigate to your business.
[The Best Version of You]
[CLICK ONLY ONCE] Today, modern marketing is driven by two things: trust, and context.
And those two things have to be in alignment to effectively reach your customers, and draw them to your business.
[CLICK] Even the most accurate, contextual, location data won’t be effective against a one-star rating, or a negative review.
When it comes to trust…stars matter, and so does what other people say about your business, regardless of where they say it.
Making reviews an integral piece of the customer journey.
[Reviews in the Customer Journey]
This journey begins with the discovery phase, when a customer performs an online search. [CLICK]
And just so you know…91% of consumers regularly read online reviews.
This drives search engines to continually optimize their algorithms in order to effectively deliver the best, most contextual results.
And like we said before, context, and trust matters. [CLICK]
In fact 58% of consumers say that star ratings are the most important factor when choosing a business online.
And they’re not just getting this information from one place. They’re leveraging both first, and third party sites to make their decisions.
And they’re usually reading only the most recent reviews…[CLICK] in fact, 73% of consumers think that reviews older than 3 months are no longer relevant.
Once a customer is satisfied with their findings, they visit the business they find to be the most relevant and trustworthy. [CLICK]
Again, trust matters...in fact, 60% of consumers count bad reviews as the primary reason for not visiting a business.
But reviews just don’t influence consumer decisions, they impact search engine decisions as well…
[Google Local Rank Impact]
In 2016, a big change happened in local SEO: in April, Google announced it was elevating prominence – defined by a business’s review count and score – to a deciding factor in its local ranking algorithm.
According to Google: “Local results are [now] based primarily on [CLICK] distance, [CLICK] relevance, and [CLICK] prominence. These factors are combined to determine the best match for your search.”- https://goo.gl/X21UcF
And we know reviews are extremely important to consumers with 91% of all consumers regularly read online reviews…but how important are they to Google?
[Google Local Rank Quote]
While Google has previously stated that reviews can “boost a site’s trustworthiness and reputation”. - https://goo.gl/XbYmyO
It now states that location reviews specifically, have a direct impact on local search.
In a public statement, Google said: “Review count and score are factored into local search ranking: more reviews and positive ratings will probably improve a business’s local ranking.” - https://goo.gl/X21UcF
And to clarify…these are location reviews, specifically tailored to “location-seekers”, and tied to a physical place of business.
These reviews help consumers make smarter, more contextual decisions that transcend the online search experience into the physical realm of brick and mortar locations.
But there is another factor that contributes to local rank…your position in organic search results…
…but guess what?…location reviews can help with that too...
[Google Organic Search Impact]
In August, Google made another big announcement…
But this time, for location review content featured in organic search results.
Google now insists that businesses who use Schema markup to enhance review content for SEO, “must collect ratings information directly from users, and not from other sites”. - https://goo.gl/DLFA03
In the case of location reviews, it allows stars, ratings count, and other structured review data to appear alongside links in organic search results.
When implemented correctly, Schema review-markup can more than double click-through rates.
Now under these new guidelines, leveraging Schema markup for location reviews generated by third party websites, is forbidden.
If you still want your business to feature rich review content on organic search results, you must begin generating that content directly through first-party sources.
This creates a massive opportunity to reach new customers by showcasing what makes your business special, at that critical decision-making moment, when they land on an organic search results page.
[Summary Slide]
So to recap…
This year alone, Google has introduced two massive changes to its guidelines, and search algorithms that prioritize reviews, and their impact on search.
And I want to re-iterate that both of these changes concern only a specific type of review…location reviews.
Location reviews now affect both consumer choice, and how search engines rank, and deliver results.
[Average Rating Test]
And to demonstrate how listings with stars, and ratings content impacts consumer decision-making here are two typical local search results:
Which business would you visit based on the information available?
(audience likely selects option A)
Consumers are far more likely to choose a listing with the better location rating.
[CLICK] In fact, 87% of consumers won't consider a local business with low ratings.
[Quantity Test]
Same exercise…
Which location would you visit? Why?
(audience likely selects option A)
Fewer location reviews means less attention, and less clicks.
[CLICK] 44% of consumers pay attention to the quantity of reviews.
And more reviews doesn’t just mean more eyeballs, in fact, more location reviews also leads to higher ratings with studies indicating that businesses with over five reviews are 50% more likely to have a greater than 3 star rating.
Now lets see how ratings, and reviews impact organic search results.
[Rating Impact Stat]
When review content is added to a 2nd position, organic search result, it experiences a 154% increase in clicks.
Consequentially the first result (without stars) has a 75% decrease in clicks.
These figures are benchmarked against Google’s expected click-through rates for first, and second position results without Schema markup.
Not only does this make reviews essential for improving SEO strategy, it also makes it extremely important to follow Google’s guidelines for generation, and Schema implementation; to ensure your ratings and reviews are accurately reflected in SERPs.
[Quantity Impact Stat]
In a similar study, researchers found that in addition to stars, the quantity of reviews also had a direct impact on the amount of clicks.
A 2nd position organic search result experiences a 55% increase in clicks when it features more reviews than the top result with an equal rating.
This was also benchmarked against Google’s expected click-through rate for second, and first position results.
The data is pretty clear…reviews now help businesses improve online engagement, outperform competitors, and communicate more effectively with search engines.
Now more than ever, it’s imperative to prioritize review management in your digital marketing strategy.
With that I am pleased to introduce Reviews…
[Product Reveal]
Reviews is a comprehensive review management solution designed to help businesses understand, generate, and act on their location reviews, so the best version of your business is always on the map!
[Overview of Review Generation]
Before we walk you through the product, it’s important to understand how location reviews are created and distributed.
Review generation is the process of collecting, and distributing reviews online.
In this diagram, you can see that review generation really starts with a search engine results page…reviews play a role here by attracting customers to a business…the customer visits the business, and completes a transaction…next the business contacts that customer for a review, and the customer, satisfied with the experience, leaves a review…this review is published to the business’ website which in turn puts stars, and review information directly on the search engine results page attracting more customers to the business, and starting the cycle once again.
But the journey from transaction to SERP is not always that simple.
Now we’re going to show you how Reviews supports each step of the generation process, plus additional steps for distribution, response and overall management.
[Review Generation: Sync Your Systems]
The first step to review generation is identifying customers that have recently interacted with your physical location.
With Reviews, you can sync your CRM, POS, or mobile app data via API, or spreadsheet file to identify the best customers to contact for a review.
And if you’re wondering if this is actually going to get you anywhere, 57.5% of consumers are at least somewhat likely to leave a review after a positive experience.
[Review Generation: Contact]
After your customer data has been synced, it’s time to contact your customers via bulk, or single-instance email to begin requesting reviews.
Easily integrate your external email marketing solution, or use one of our flexible email templates to help you stay on brand, and drive a consistent experience.
[Review Generation: Collect]
After opening a review request email, customers can click the link to “Submit A Review”, which directs them to a review collection microsite.
Review Collection Pages give your customers the choice to rank your business from 1-5 stars, with an additional option to provide written feedback on their experience.
Only one review can be submitted per request to avoid spam, and duplicative responses.
We also give you the tools to collect reviews from sources beyond email by generating links that can be featured on website CTAs, in-store advertisements, POS receipts, location Pages, or even on your mobile app.
Our generation dashboard helps you easily keep track of every first-party review generated plus your review distribution across our network of sites. From here you can easily send new requests, configure email templates, and monitor conversion rates.
[Review Generation: Balancing]
And guess what…[CLICK] in addition to generating your own first-party reviews to leverage in the organic SERPs you can also encourage customers to rate your business on Google, Facebook, Yelp, and other sites across our network of sites.
[Review Generation: Balancing]
Our proprietary Review Balancing algorithm dynamically considers ratings, quantity, and recency of your reviews to determine the most impactful site to re-direct your customers for third-party generation.
This guarantees an even distribution, and ensures the best version of you lives on every site.
[Review Distribution: First Party Reviews]
Once you have generated reviews from your customers, our prebuilt Review Distribution widget makes it easy to add those reviews to your website, apps, and location pages.
Widgets are powered by Schema.org best practices, making it easy for search engines to display stars, reviews, and ratings content, proven to more than double the likelihood of customer engagement.
[Review Distribution: Quarantine]
Once reviews are collected, and before they are published, they move to the quarantine phase.
One of the unfortunate side-effects of review generation is the risk of questionable reviews coming from spam-bots, disgruntled customers, and even competitors.
But we have you covered...
Businesses can hold reviews from going live for up to 7 days in order to flag any inappropriate content, or to do proactive damage control.
[CLICK]
It’s important to understand location review guidelines in order to fully leverage our flagging feature.
This tool can effectively protect your business from damaging review content including: reviews containing phone numbers, names, or email addresses, off-topic brand-specific feedback, content including profanity, sexually explicit material, or hate speech, and more. (Google Guidelines: https://goo.gl/9yGHy7).
[Review Monitoring]
And all of this functionality is at your fingertips.
Review Monitoring leverages our direct integrations with sites across our network to pull all your reviews, from every location, into a single dashboard so you can stay informed at scale.
[Review Monitoring: Notifications]
We also make it’s easy to stay on top of your reviews while on-the-go.
Review Notifications alert you the moment we detect new review activity.
Or you can easily schedule updates in a cadence that works with your routine.
[Review Response]
And we also give you the power of response.
More and more review sites are now integrating direct response capability, allowing businesses to address negative sentiment, acknowledge loyal customers, and resolve issues promptly before they affect online presence, or offline business.
Easily respond to all of your reviews in one place regardless of where they came from.
We make it easy to continue the conversation, improve relationships with all your customers, and show prospects and customers alike that you’re listening.
[Response Stat]
If fact, a Harvard study found that proactively responding to reviews over a six-month period resulted in a half-star increase, which equates to a 2.5-4.5% increase in revenue per half-star earned.
And just so you know, the appropriate timeframe for a response is within 24 hours of the initial complaint. This shows your customers that they are your number one priority.
[Flexible Workflows]
And we put a special focus on providing flexible workflows that work for your business.
Brand control is critical when empowering employees, franchisees, agents, advisors, or other local managers to respond, or monitor customer reviews that pertain to their location.
Easily implement monitoring, generation, and response flows that empower your employees, while you maintain control, and managerial oversight.
[Review Insights]
[Directions to play movie: 1 = pause `= start]
Lastly, our review-tailored Insights to help you optimize operations, understand customer pain points, and outshine your competition.
At the top of the Insights dashboard you will see the Reviews Heat Map. This tool gives you a bird’s eye view of your global review activity, and allows you to easily zoom into specific regions, or areas of local ownership.
The circles represent your reviews. Their colors indicates the rating (red-negative; green-positive), while the number indicates the number of locations in that region.
Easily filter these results by location, source, or date range, to create a view that suits you best.
The table on the left displays all the review activity per location. It shows you your top, and lowest performing locations, so you know where to generate more reviews, and where to applaud local management.
As businesses gain more reviews, their average rating tends to increase. View the rolling average rating for all, some, or a single location to see how your reviews improve over time, and with scale.
We measure total count, and distribution not only on your website, but across the our network.
Our Location Performance graph shows you how your rating count compares to other businesses in your industry giving you the benchmarks you need to outperform competitors.
The Content Analysis graph analyzes review content and displays frequently used terms in reviews. This allows you to quickly identify customer pain-points, and reoccurring issues.
Again the color indicates the rating, and the size represents the number of reviews featuring that word or phrase.
Lastly, monitor first-party generation activity to see how many emails you’ve sent, and how many actually resulted in first-party reviews so you can optimize your efforts to put stars in SERP.
And all of these insights are easily exportable so you can show-off success, or pinpoint areas of improvement.
Schedule reports or download instantly for actionable insights at any time.
[Conclusion]
Now that you’ve learned about location review management, are you ready to get started?
Start by understanding how you appear on search, and from a customer’s perspective with our Monitoring, and Insights tools.
Interested in adding Google stars or improving your online reputation? Engage your customers, and improve your online ratings by Generating, and Distributing first-party reviews optimized for search engine crawlability, directly to your website or mobile app.
Finally, take action, and actively improve your ratings by responding to your customers across our network.
Whatever you choose, Reviews can help with each of these initiatives with industry-leading technology, and a team that never settles until the best version of you is on the map!