1. The Downside of pay per click advertising
Though it is true that there are a lot of benefits enjoyed from pay per click advertising, it has also
its own downside. These disadvantages could be a result of mismanagement or failure of some PPC
providers. pay per click advertising needs to be monitored closely even if it gives immediate
result. This type of advertising does not need to be taken for granted even if it ensures easy use and
cost-efficient.
Many advertisers choose pay per click advertising because they have total control over it, cheaper
than other types of internet advertising and quick results. All these advantages can be experienced in
a swift as long as right strategy and well management are put into action. Since not many
advertisers are lucky enough to gain from pay per click advertising, it is better to read this article
and see what are some drawbacks of such campaign.
Wrong Keywords Used
Just like search engine optimization, pay per click relied heavily on the correct keywords so that
customers could find your ad. Some advertisers and marketers have poor keyword search and if
they do use keywords, they are too generalized in which delivers people to the site but is not
generating any conversion or sales.
Click Fraud
This is the greatest enemy of pay per click advertising. Click fraud are done by some publishers or
owners of the sites and competitors where software keeps clicking the ad so that they could generate
profit. It could also be done by an actual person. This could cause your budget to be consumed right
away. Click fraud are often time undetected and this is why constant monitoring of your conversion
rate should be done.
Ineffective Campaign
It is important that when a customer types is his search for a certain product, he should be directly
lead to the right page. For example, if he is searching for a cheap dress and then cheap shoes and
bags are displayed on the page then it is possible that he would leave your website right away. Even
if your ad is placed on a popular search engine, you would never generate income or sales if your
campaign approach is all wrong.
These are just a few disadvantages of pay per click advertising. These disadvantages are caused by
not managing well the advertisement or not closely keeping an eye on the result. It is important that
you see right away what is wrong if your pay per click advertising is not working. Or you could
try some other forms of internet advertising.