Three Secrets of Successful User Experience Design
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Three Secrets of Successful User Experience Design
- 1. Three Secrets of Successful User Experience Design Alberta Municipal Web Group presented by Jess McMullin nForm User Experience | www.nForm.ca March 27, 2008
- 2. INTRODUCTIONS SAME PAGE? VALUE RISK ADOPTION
- 3. INTRODUCTIONS SAME PAGE? VALUE RISK ADOPTION PART 1
- 4. JESS I’m
- 5. 1996
- 6. 2003
- 15. IDEAS+ TOOLS
- 17. INTRODUCTIONS SAME PAGE? VALUE RISK ADOPTION PART 2
- 20. Elements of UX Jesse James Garrett “The Elements of User Experience”
- 25. RECAP SAME PAGE
- 26. INTRODUCTIONS SAME PAGE? VALUE RISK ADOPTION PART 3
- 27. How can teams design solutions that create the most value?
- 30. BUSINESS GOALS HUMAN NEEDS OFFERING DELIVERY
- 31. HOW
- 32. SECRET #1
- 33. DISOBEY
- 34. DON’T DO WHAT YOUR USERS TELL YOU TO DO
- 35. DON’T DO WHAT YOUR BOSS TELLS YOU TO DO
- 36. INSTEAD
- 38. obey behavior, not opinion SECRET #1
- 39. market research vs. user research
- 40. SOME TOOLS
- 45. box design the
- 50. map experience
- 52. RECAP VALUE
- 53. Disobey opinion. Discover behavior to guide system design decisions. Go beyond market research.
- 54. INTRODUCTIONS SAME PAGE? VALUE RISK ADOPTION PART 4
- 55. How can teams minimize risk and maximize benefits as they adopt new approaches?
- 57. surprises NO
- 58. You what?
- 59. HOW
- 60. SECRET #2
- 62. DON’T TRY TO GET IT RIGHT THE FIRST TIME
- 63. INSTEAD
- 64. TRY TO DO IT RIGHT THE FIRST TIME
- 65. Iterate together to mitigate risk SECRET #2
- 67. Process Overview
- 68. NOT RUP By itself
- 70. Review & Approve
- 71. Review & Approve
- 72. Power Imbalance
- 73. Exercise
- 74. Draw a house
- 75. Pair Up. Person who’s birthday is next is the reviewer.
- 76. Review the house. How well does it match the house you drew?
- 77. Now draw a house together.
- 78. To design the right solution we have to define the right problem.
- 79. SOME TOOLS
- 80. Working Together Get People
- 81. paper prototype
- 83. sketchboard
- 85. model alignment
- 87. How to align user needs, business drivers, and online offerings.
- 88. swimlanes
- 92. RECAP RISK
- 93. Fail faster: iterate to mitigate risk. Use low-fi methods to prototype early and often.
- 94. INTRODUCTIONS SAME PAGE? VALUE RISK ADOPTION PART 5
- 95. How can teams ensure organizational support and buy-in for user experience beyond a one-off pilot or experiment?
- 96. Crossing the Chasm Geoffrey Moore “Crossing the Chasm” 1991
- 97. HOW
- 98. SECRET #3
- 99. BE EXPLICIT
- 100. IF PEOPLE DON’T KNOW ABOUT UX THEN DOES UX MATTER?
- 101. Clearly tie UX efforts to project success SECRET #3
- 102. SOME TOOLS
- 103. metrics
- 105. skunkworks
- 108. The nForm Web Management Model
- 111. RACI Responsible Accountable Consulted Informed
- 113. RECAP ADOPTING
- 114. Tie UX to project success. Use metrics, champions, and granular governance to build UX buy-in.
- 115. closing in
- 116. DISOBEY FAIL FASTER BE EXPLICIT
- 118. Thank You! jess DOT mcmullin AT nform.ca 1.800.670.7025 www.nForm.ca www.bplusd.org www.slideshare.net/jessmcmullin
- 119. jess DOT mcmullin AT nform.ca 1.800.670.7025 www.nForm.ca www.bplusd.org www.slideshare.net/jessmcmullin Questions?