THE MVP
Think quick
Build fast
Fail well
Taylor Wallace
taylor@wevue.com
@taywall

ART
VS.
DESIGN

hacking
VS.
development /
engineering

product
or
service

the bare minimum
How quickly can you build it? How much does it cost?
Hack it!

viable things work
Does your product solve the problem?
Design it!

product is a thing
people want
What can you learn about what comes next?

its all about
evolution
Can you learn enough to build the next big thing?

the lean startup
Can you work like Facebook, Snapchat, and Twitter?

IDEAS are worthless
No one worthy will steal your idea, they’re too busy building
their own dreams - so execute
COME UP WITH LOTS OF IDEAS.
MAKE ENDLESS LISTS

building is expensive
But a waffle iron is not…so leave out the pretty stuff and use the tools you have…

Data comes in many
forms
Quantitative vs. Qualitative
7%
8%
10%
11%
29%
35%

the lean startup
The science of success

learn-to-act
OR BURN
Not can it be built…
SHOULD IT BE BUILT???
WILL PEOPLE PAY YOU FOR IT?
not every idea is great and that’s ok

How I did it…
I used too many ideas
I built too much
I didn’t learn fast enough

what i learned
Think big, build small
Spend as little time and money to
learn if you can make money
MOVE REALLY FAST

How I work now
1. Ask questions - look for answers in the data
2. Pick one feature - simplify it
3. Draw it
4. Design it
5. Build it
6. Ask questions - collect data

List all
your ideas
draw them
show
people
Learn…

Album 1
Album 1
Album 1
Album 1Album 1Album 1
Album 1 Album 1 Album 1

Design
And
SHOw
before
you
build

get
people
to use it
and
then
pay for
it

if they wont use it
and they won't pay…
Do you have a ‘User Experience’ Issue?
Are you solving a non-problem?
Do you have a marketing or a pitch problem?
SHOULD YOU KEEP ITERATING ON THIS?

Lets solve a
problem
From an MVP to a Million Dollars…
We have a stack of paper, and we want
to hold it together…

start with your
user story
Who is this person and how will they use
your product?

paperclip

RESOURCES
• PEN AND PAPER AND DUCT TAPE
• POP APP
• INVISION APP
• APP COOKER
• SKETCH
• PHOTOSHOP / ILLUSTRATOR
• CODE