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Smoothing the Way


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My 2007 Adaptive Path UX Week talk

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Smoothing the Way

  1. Smoothing the Way The Designer as Facilitator Adaptive Path UX Week 2007 presented by Jess McMullin nForm User Experience | August 13, 2007
  2. I’m here to talk about a problem …
  4. Blue sky
  5. Blue Sky Barrier
  6. Reference: “The Chaos Chronicles”, The Standish Group, 2003. 51% Challenged 34% On time On budget 15% Cancelled 66% Failure Rate
  7. 66%
  8. That’s 2 out of 3 projects
  9. I’m here to talk about an opportunity
  10. Increasing Influence
  11. User Centered Design
  12. U.S.E.R. ™
  15. So what’s next?
  16. <ul><li> we have reached the point in our practice where the barriers to increasing influence are not about better methods for working with users, but for working with business. </li></ul>I believe
  17. Pivot 180 º
  20. Value Centered Design
  22. Business Centered Design
  23. Business Centered Design: 1. Using design methods and tools to understand business needs and context. 2. Beyond your run-of-the-mill business discovery 3. One half of value-centered design 4. Beginning of increasing our influence
  24. The Next 30 Minutes <ul><li>Traditional Facilitation vs. Design Facilitation </li></ul><ul><li>Breaking the Review and Approve Cycle </li></ul><ul><li>Design Facilitation Tools + Principles </li></ul><ul><li>Getting Started Yourself </li></ul>
  25. Traditional Facilitation vs. Design Facilitation
  26. Same
  27. Remove Roadblocks
  28. Unlock Potential
  29. Different
  30. Design facilitation has a point of view. [removed photo of happy user]
  31. And a set of tools
  32. <ul><li>Empathy </li></ul><ul><li>Insight </li></ul><ul><li>Synthesis </li></ul><ul><li>Framing </li></ul><ul><li>Experiential Problem Solving </li></ul>
  34. Breaking the Review & Approve Cycle
  35. 2 Ways to think about Deliverables
  36. Deliverables That Define Solutions 1 st
  39. Review & Approve
  40. Review & Approve
  41. Power Imbalance
  42. Exercise
  43. Draw a house
  44. Pair Up. Person who’s birthday is next is the reviewer.
  45. Review the house. How well does it match the house you drew?
  46. Now draw a house together.
  47. To design the right solution we have to define the right problem.
  48. Deliverables That Define Problems 2 nd
  49. Boundary Objects
  50. <ul><li>As Arias and Fischer (2000) write, &quot;Fundamental challenges facing communities of interest are found in building a shared understanding of the task at hand (which often does not exist upfront, but is evolved incrementally and collaboratively…). Members of communities of interest need to learn to communicate with and learn from others who have a different perspective and perhaps a different vocabulary for describing their ideas. [They need to] establish a common ground and a shared understanding.“ </li></ul>
  51. Deliverables That Define Problems Together 2 nd
  52. Design Facilitation Tools + Principles
  53. In Practice: A quick snapshot
  56. Design the Box <ul><li>From Jim Highsmith, Cutter Institute </li></ul><ul><li>Create a box for the product, even if it isn’t shipped in a box. </li></ul><ul><li>Elements for the Box: </li></ul><ul><ul><li>Name </li></ul></ul><ul><ul><li>Tagline </li></ul></ul><ul><ul><li>3 key selling features </li></ul></ul><ul><ul><li>Imagery / Color / Type (Later) </li></ul></ul><ul><li>Back Feature Set </li></ul>
  59. Backcasting
  60. Start here What has to happen? What has to happen before that? Assumptions Assumptions What has to happen before that? Assumptions Assumptions What has to happen before that? How are things right now?
  64. How to align user needs, business drivers, and online offerings.
  65. Secret Sauce 3 tips to take home
  66. Start Earlier: Iteration Zero #1
  67. Jan Feb Mar Apr Discovery & Research Discovery & Research Accelerator Prep Accelerator Workshop Consultation & Design Design Sign Off Kick Off & Team Brief Design (with touch points) Design Sign Off
  68. Anticipate the Trough of Despair #2
  69. Near Time Turnaround #3
  70. Live Capture
  71. Live Capture Demo
  72. Project Challenges <ul><li>Getting everyone bought into a vision </li></ul><ul><li>Internal alignment between different stakeholders </li></ul><ul><li>Actually deliver on what was already sold </li></ul><ul><li>B </li></ul>
  73. 6 principles
  74. C.A.S.T.L.E.
  75. 1. Codesign
  77. 2. Surfaces Agendas
  79. 3. Simple
  84. 4. Tangible
  86. 5. Literal
  87. How Literal Is the Interpretation?
  88. 6. Evidence Based
  91. 6 principles <ul><li>Codesign </li></ul><ul><li>Surface Agendas </li></ul><ul><li>Simple </li></ul><ul><li>Tangible </li></ul><ul><li>Literal </li></ul><ul><li>Evidence-Based </li></ul>
  92. Facilitation Activities
  93. Getting Started Yourself
  94. Get people working together
  95. Peel Back the Layers
  97. Partner, Pilot, Publicize
  98. Approach <ul><li>Get the right people in the room, work together to create artifacts and models that let them articulate business needs. </li></ul><ul><li>Peel Back the layers </li></ul><ul><li>Start small: Partner, Pilot, Publicize </li></ul>
  99. In Closing
  100. <ul><li>Value Centered Design </li></ul><ul><li>Work Together to Break Review and Approve Cycle </li></ul><ul><li>Partner, Pilot, Publicize </li></ul>
  101. Blue Sky Barrier
  102. Blue sky
  103. Wave
  104. Thank You! jess DOT mcmullin AT 1.800.670.7025