The next phase of the digital communications revolution; the great collision of open source cloud technologies with agile, creative delivery", we will explore how digital leaders in government around the world are driving down costs and improving engagement by;
• employing new rapid digital delivery models in favour of the "big bang"
• applying user-centric thinking
• embracing open source tools for digital personalisation, optimisation and increased engagement
• personalising content for anonymous website visitors without the cost of big commercial software